XRT Completes Global Deployment of ACV Driver Training System for the U.S. Marine Corps

ORLANDO, Fla.November 16, 2024 – XR Training (XRT) has successfully completed the worldwide fielding of 81 innovative Amphibious Combat Vehicle Driver Training System (ACV-DTS) simulators for the U.S. Marine Corps.

A Milestone Achievement

Following the initial announcement of the production award in April 2024, this milestone marks a significant achievement for XRT, as well as the defense training industry as a whole, demonstrating the viability and necessity of rapid prototyping and rapid development methodologies to address the fast-changing needs of modern military training programs.

From prototype contract to full deployment in 18 months, this accelerated timeline was made possible through an Other Transaction Agreement (OTA). Collaborating closely with USMC leadership, XRT developed a working prototype in 107 days (3.5 months), secured the production contract within one year from concept, then produced and fielded the systems across six months.

The success of this acquisition model comes at a vital time, aligning with many of the military’s force development initiatives, including the recent USMC 39th Commandant’s Planning Guidance, which stresses the importance of rapid development, experimentation and fielding of prototypes.

Seamless, Worldwide Fielding and Comprehensive Operator Training

The Wave Warrior ACV-DTS, developed by XRT in collaboration with small business partners Talon Simulations, Theory Studios, and Enludio, is a portable XR-based training platform with 2DOF motion that realistically simulates complex ACV driving scenarios across land, surf zone and sea. 

During fielding, XRT coordinated teams globally to install these simulators and provide thorough training to USMC instructors, assuring readiness for immediate use. With this complete, the Wave Warrior DTS is now deployed at Marine Corps locations worldwide and has been integrated into the ACV training curriculum, equipping drivers to safely navigate the challenges of real-world scenarios with improved confidence and skill.

Ongoing Support and Data-Driven System Enhancements

Over the next two years, XRT and its partners will continue providing maintenance, data capture, and engagement tracking for the simulators, enabling analysis of usage and effectiveness over time. The feedback and data gathered will contribute to ongoing software enhancements, “future-proofing” the system while maintaining responsiveness to evolving training objectives. More importantly, this ongoing support model keeps ACV operators equipped with the latest training technology to stay mission-ready.

“We are honored to continue supporting the U.S. Marine Corps in their pursuit of offering top caliber training for their Warfighters. As we advance into the next phase of the Wave Warrior ACV-DTS program, we will continue pushing the boundaries of what XR-based training can help them achieve for mission-critical readiness now and in the future,” said Neil Levin, CEO of XR Training (XRT).

The Wave Warrior ACV-DTS deployment underscores the Marine Corps’ commitment to innovation, small business partnerships, and a software-driven training approach, leveraging the OTA framework to rapidly deploy cutting-edge training technologies.

A Future-Ready Training Platform for Military Vehicle Operators

Inspired by the success and swift adoption of the Wave Warrior ACV-DTS, XRT has developed a new reconfigurable immersive training platform - the XR-VDT. This ground-breaking platform builds on industry best practices and in-depth learnings to better address the wide-ranging, complex needs of modern military vehicle training programs. It employs Modular Open Systems Approach (MOSA) standards and state-of-the-art XR technology to create a flexible, cost-effective system that can be adapted for diverse vehicles and scenarios. 

The launch of XR-VDT reflects XRT’s continuing commitment to deliver high-quality, modular training systems that keep pace with evolving defense strategies, fortifying combat readiness for both operators and maintainers of next-generation tactical vehicles.

We just announced the VRARA "Where XR and AI Meet Reality" National Roadshow 202

We just announced the VRARA "Where XR and AI Meet Reality" National Roadshow 2025 🎉

This FREE 12-15 city conference series is your chance to explore how XR and AI are revolutionizing the public sector. Designed specifically for government agencies and organizations, these events will feature hands-on demos and connect you with leading industry solutions tailored for federal, state, and local agencies.

Proudly sponsored by Booz Allen Hamilton, HTC VIVE, Hadean, Virtualware, and VRARA members, the roadshow kicks off in 2025 in cities like:

📍 Washington, DC

📍 Atlanta

📍 Detroit

📍 San Francisco

📍 Orlando

📍 Honolulu

...and more!

Whether you want to host, present, or demo your government-ready tech, we’d love to hear from you. Email john@thevrara.com to get involved!

Let’s bring XR and AI to the forefront of innovation in the public sector! 🚀

XPANCEO and Konica Minolta Have Created the World's First System for Testing AR Contact Lenses

On December 12, XPANCEO, a deep tech company that is developing the next generation of computing via smart contact lenses with XR vision, health monitoring, content surfing features, and Konica Minolta Sensing Europe will announce the world’s first system for testing augmented reality (AR) smart contact lenses that redefines benchmarks for XR wearables, in a market projectedto reach an impressive $1,913.7 billion by 2032. 

This collaboration addresses a long-standing industry challenge – the lack of reliable tools for evaluating complex near-eye displays, such as those used in VR/AR/MR headsets. After an announcement of a successful proof of concept earlier this year, the system now simulates actual human eye characteristics in testing – something existing systems can't do. Its unique front-aperture design and innovative lens geometry enable precise measurement of how users will experience AR visuals in real-world conditions.

Are you interested in seeing the press release with full details under the December 12 embargo date? I’ll be glad to arrange a call with XPANCEO’s co-founder Dr. Valentyn S. Volkov, a scientist with an h-index of 42 and over 9100 citations in leading international publications.

Virtualware Canada joins forces with Invest WindsorEssex and NextStar Energy in $3.8 million battery manufacturing training program

The leading expert in 3D-driven enterprise software as a service Virtualware (EPA: MLVIR) partners with Invest WindsorEssex (IWE) and NextStar Energy in the innovative Battery Boost: Technical Training for Battery Manufacturing Careers program.

Supported by over $3.8 million in funding from Upskill Canada and powered by Palette Skills with the backing of the Government of Canada, this regional program equips workers with practical and advanced skills essential for the growing battery manufacturing sector.

The Battery Boost program offers innovative technical training to prepare individuals for careers in battery manufacturing, focusing on laid-off workers or those seeking a career change. Using Virtual Reality (VR) and advanced simulators, participants gain practical, hands-on experience for immediate job readiness.
Virtualware plays a pivotal role in this partnership program by bringing its expertise in immersive technology. As a program partner, the company will design and deliver cutting-edge VR training modules in a custom-built VR room tailored for hands-on training, all powered by its award-winning enterprise XR platform, VIROO.
VIROO is the enterprise XR platform that provides multiple ready-to-use applications for users, and tools for developers to create and distribute their own custom multi-user XR, simulation and digital twin applications. The ready-to-run XR platform ensures the highest levels of security and privacy, including ISO 270001 certification, scalability, and performance, integrating all XR needs into a single platform.

Running from February 2025 to March 2026, the program will train over 400 participants at the Invest WindsorEssex Automobility and Innovation Centre, featuring a specialized curriculum developed with NextStar Energy’s proprietary expertise in battery manufacturing

The goal of the program is to provide participants with the necessary skills to be well-prepared for opportunities in the battery manufacturing sector, including roles at NextStar Energy and within the broader Windsor-Essex supply chain.

Since 2023, IWE and Virtualware have collaborated to advance innovation in Canada’s automobility ecosystem, notably integrating VIROO into the VR Cave to enhance XR's potential in research and development.

ABOUT VIRTUALWARE
With 20 years of expertise in building business applications globally, Virtualware is considered one of the world’s leading experts in 3D-driven enterprise software as a service. The company delivers a professional and practical approach to real-time 3D by providing companies and institutions with the tools and support they need to grow, strengthen, and advance in their adoption of this technology.

Virtualware’s client base includes GE Vernova, Ontario Power Generation, Gestamp, ADIF, the Spanish Ministry of Defense, Invest WindsorEssex, McMaster University, the University of El Salvador, EAN University and the Basque Government.

The company headquartered in Bilbao, Spain, and has offices in Orlando, United States, and Toronto, Canada. Virtualware is publicly listed on Euronext Paris since April 2023 under the ticker MLVIR.

ABOUT INVEST WINDSORESSEX
Invest WindsorEssex is the lead economic development agency for the Windsor-Essex region. The focus of the organization is to develop and execute strategies to retain, expand, attract and help new businesses start-up in Windsor-Essex. Invest WindsorEssex is led by a board of distinguished community leaders. A team of professional staff will assist you with all your location and investment decisions by working one-on-one with businesses, to facilitate the process of starting, growing or locating in Windsor-Essex. investwindsoressex.com

ABOUT NEXTSTAR ENERGY
As Canada’s first EV battery manufacturer, NextStar Energy is at the forefront of innovation in EV battery production. Their trailblazing approach and deep industry knowledge provide invaluable insights into the skills and expertise required for roles in the battery manufacturing sector. NextStar’s involvement ensures that the curriculum is directly aligned with the real-world demands of technician roles, preparing participants to excel in these positions.

ABOUT UPSKILL CANADA
Upskill Canada is a national talent platform that helps fast-growing companies access the talent they need to compete and succeed globally while creating new career pathways for workers to rapidly transition into high-demand roles. Upskill Canada will target all regions of the country and support Canadian-based employers, with a particular focus on small to medium-sized enterprises (SMEs). It will focus on strengthening key growth sectors, including digital technology, cybersecurity, agricultural technology, advanced manufacturing, clean technology and biomanufacturing. To learn more, visit paletteskills.org

Your Website URL: https://www.virtualwareco.com/news/invest-windsoressex-nextstar-energy-battery-training/

🎄 Your Ultimate 2024 Christmas Buying Guide for XR Enthusiasts!🎅

🎄 Your Ultimate 2024 Christmas Buying Guide for XR Enthusiasts!🎅

Dive into the VR/AR Association's Holiday Wish Book, crafted by the Enterprise Committee! This special edition combines a festive spirit with cutting-edge insights into immersive technology. From head-mounted display reviews to future-forward XR innovations, this guide is your one-stop-shop for choosing the perfect gift and staying ahead in the XR industry.

Inside You'll Find:

✨ A detailed buyer's guide to the top XR devices

✨ Exciting patents and predictions shaping the future of XR

✨ A whimsical AI-generated Christmas story featuring tech icons

Don't miss this blend of holiday cheer and tech brilliance. Download the guide and unwrap the possibilities!

#VRARA #Christmas2024 #TechGifts #ImmersiveTechnology #XRInnovation #FutureOfTech

🔗 Download the VRARA Christmas Buying Guide below

1,300+ attendees at our event, Best in Medical, XR, AI. Watch the recordings here.

Our event, Best in Medical, XR, AI , was a success, we had 1,300+ attendees throughout the event, and had a very highly engaged audience.    

You can watch the recordings here and review the speakers/program here.

If you would like to participate in our future events, please email kris@thevrara.com

VRARA National Roadshow 2025-2026: Where Emerging Tech Meets Reality

December 8, 2024

VRARA National Roadshow 2025-2026: Where Emerging Tech Meets Reality

The VR/AR Association (VRARA) is thrilled to announce the launch of the VRARA National Roadshow, a groundbreaking initiative to explore the transformative impact of emerging technologies like XR, Digital Twins, and AI on the public sector and government organizations. This free, one-day event series will bring government and industry leaders together in cities across the United States to unlock new possibilities and drive innovation.

Event Highlights:

- Enhanced Planning and Service Delivery: Digital simulations powered by AI can identify solutions to large, complex problems, driving new efficiencies across public sector operations.

- Strengthened Security and Resilience: Explore how integrated technologies are reshaping security practices and reducing complexity and costs like never before.

- Empowering the Workforce for the Future: Immersive technologies can train people faster and more effectively than traditional methods, equipping the workforce for tomorrow’s challenges.

Join Us in a City Near You: The Roadshow will visit key cities across the U.S., including Washington DC, Atlanta, Detroit, San Francisco, Orlando, Austin, Huntsville, Houston, New York, San Diego, Los Angeles, and Honolulu. Dates and venues will be announced soon.

Who Should Attend? This event is ideal for public sector professionals, including government leaders, industry innovators, and organizational decision-makers, who are eager to explore how emerging technologies can transform service delivery, enhance security, and build a more agile workforce.

Roadshow Sponsors: Proudly supported by industry leaders including Booz Allen Hamilton, HTC VIVE, Hadean, Virtualware USA, and more. 

Call to Action: Join the conversation, learn from industry experts, and take your organization’s capabilities to the next level. Don’t miss this opportunity to see how these groundbreaking technologies can make a difference in the public sector.

Stay Tuned: Event dates and venues for each city will be confirmed soon. Stay tuned for updates on how you can join us in a city near you for this exciting journey into the future of emerging technologies.

About VRARA: The VR/AR Association (VRARA) is the global industry association for virtual reality, augmented reality, and mixed reality. VRARA is dedicated to fostering collaboration among stakeholders and advancing the use of immersive technologies.

For more information or to register for the VRARA National Roadshow, visit www.thevrara.com. 

Media Contact: John A. Cunningham
Chief Operating Officer, VR/AR Association
john@thevrara.com 

John A. Cunningham Munjeet Singh Dan McConnell Adam T. Kornuth Chris Hample Nathan Klose Hugh Hayden Trista Pierce Greg Melling Greg Ladd Amy Peck Ariane Fikki Nathan Pettyjohn Kris Kolo Gerard Feliciano

#VRARA #EmergingTech #Innovation #PublicSector #AI #XR #DigitalTwins

XPANCEO Partners with Park Systems to Advance Smart Contact Lens Technology through 2D Materials Research

XPANCEO Partners with Park Systems to Advance Smart Contact Lens Technology through 2D Materials Research

XPANCEO, a deep tech company developing the next generation of computing via smart contact lenses, has partnered with Park Systems, a leader in precision surface analysis and optical metrology. Utilizing Park Systems’ cutting-edge equipment, XPANCEO is exploring the potential of 2D materials to overcome key challenges in the development of this revolutionary technology.

Creating functional smart contact lenses involves addressing a number of complex challenges, including miniaturizing optical components, ensuring transparency while integrating electronics, and optimizing performance on a tiny, curved surface. Traditional approaches have struggled to solve these problems, but novel 2D materials have emerged as a game-changer.

2D materials are incredibly thin, consisting of a single layer of atoms. First discovered by A. Geim and K. Novoselov, whose work won them the Nobel Prize in Physics in 2010, these materials are still relatively new and not fully understood. However, their unique optical properties hold immense promise for advancing optoelectronics.

2D materials possess several key properties that make them highly valuable for smart contact lenses. Their high refractive indices allow them to control and direct light more efficiently than traditional materials, enabling the miniaturization of optical components. Additionally, their transparency allows the  development of transparent, conductive electronics, which is essential for integrating optoelectronic circuits into smart contact lenses. Finally, their anisotropy provides precise control of the direction of light, making these materials ideal for creating efficient, compact optical systems.

Moreover, 2D materials enable the creation of specialized nanoparticles that can be embedded into smart contact lenses to manipulate light in novel ways. For instance, nanoparticles could enable night vision, color correction for color blindness, or adaptive zoom capabilities.

In addition, Park Systems EP4 allows XPANCEO to investigate new fundamental physics, such as the recently discovered optical axis rotation effect in advanced optical materials, as featured in Nature Communications. Using Park Systems‘ advanced technology, XPANCEO can measure the optical properties of low-dimensional materials with remarkable precision.

Park Systems’ EP4 combines ellipsometry and microscopy to precisely characterize the thickness and refractive index of micro-structures as small as 1 µm. Unlike conventional ellipsometers, all structures within the field of view are measured simultaneously. The EP4 provides an ellipsometric contrast live view that allows detection of sub-nm features and identification of regions of interest to obtain values and 3D maps of thickness (0.1 nm - 10 µm) and refractive index. Additional accessories are available to extend measurements under controlled conditions or temperature changes.

This collaboration between XPANCEO and Park Systems has the potential to revolutionize smart contact lens technology by leveraging the unique characteristics of 2D materials to solve long-standing challenges in size, transparency, and control. Together, they are paving the way for breakthroughs in healthcare, augmented reality, and artificial intelligence.

  

  

  

  

  

  

  

  

  

🚀 XR is transforming manufacturing!

Our VRARA Members and Co-Chair Gene Feldman, Emma Valdez co-authored our recent whitepaper highlighting how XR solutions assist modern manufacturing firms in optimising training, efficiency, and safety procedures. VRARA is helping businesses understand the growing enterprise XR space. .

🚀 XR is transforming manufacturing! From immersive training to real-time operational guidance, XR technologies like AR, VR, and MR are reshaping the industry.

✅ Streamlined design: Virtual prototypes save time and resources.

✅ Enhanced training: Workers learn through hands-on, immersive experiences.

✅ Operational efficiency: Real-time, hands-free data boosts productivity.

✅ Improved safety: Hazard overlays ensure a safer workplace.

XR is the key to driving innovation and staying competitive in today’s fast-paced industrial world. Are you ready to embrace the future?

Read more: [Full Article] here

VR/AR Association x BitBasel Takeover the Sagamore during Miami Art Week 2024

South Beach, Miami, FL – December 2nd-9th, 2024 – The 5th Annual BitBasel Miami: Future of the Arts, hosted at the iconic Sagamore South Beach during Miami Art Week 2024, will push boundaries by exploring how Blockchain, Extended Reality (XR), and Artificial Intelligence (AI) are driving profound impact across the arts, culture, and global innovation.

This year’s event will feature the transformative power of these cutting-edge technologies in reshaping not only creative expression but also fostering real-world solutions for social, economic, and environmental challenges. BitBasel proudly partners with the VR/AR Association (VRARA) to launch the initiative “The Future of the Arts”, an immersive exploration of how technology can amplify meaningful impact.

Nathan Pettyjohn, Founder & President of the VR/AR Association, shared his perspective on the collaboration:

“The intersection of art and immersive technology has never been more exciting. At the VR/AR Association (VRARA), we are thrilled to partner with BitBasel for ‘Future of the Arts’ during Miami Art Week 2024. This event showcases how Blockchain, XR, and AI are revolutionizing creative expression and delivering impactful solutions for global challenges. The Sagamore South Beach offers the perfect backdrop to celebrate the limitless possibilities for artists, creators, and technologists shaping the future of art, culture, and human progress.”

The event will highlight practical applications of Blockchain, XR, and AI that create new avenues for social impact, such as decentralized solutions for global collaboration, immersive storytelling for awareness campaigns, and AI-powered tools for sustainability and inclusion.

Scarlett Arana, Co-founder of BitBasel, emphasized the broader mission of the event:

“We are thrilled to partner with the VR/AR Association (VRARA) to launch the ‘Future of the Arts’ initiative. BitBasel is leading a new Digital Renaissance by pioneering the intersection of art, culture, and technology through Blockchain, XR, and AI. This initiative will not only highlight the remarkable contributions of Web3 and immersive technologies but also drive meaningful impact by addressing how the world experiences, interacts with, and solves challenges through art and technology.”

Blockchain, XR, and AI for Impact

The partnership between BitBasel and VRARA highlights their commitment to harnessing Blockchain, XR, and AI to drive impact across industries. These technologies, showcased through immersive activations and discussions, will address critical areas such as sustainability, equity, and global connectivity.

Exclusive Offers for VRARA Members ! 

• 50% Off Weekly VIP Tickets: VRARA members can use a special promo code to receive half-off their weekly VIP tickets, granting access to premium events and networking opportunities throughout the week.

• VRARA Happy Hour: Members are invited to an exclusive happy hour on Wednesday, 12/4, from 5:30 PM - 7:30 PM, providing a relaxed environment to connect with other industry leaders.

• “Where Impact and Immersive Tech Collide” Panels: Don’t miss this thought-provoking series of panels on Thursday, 12/5, from 1:00 PM - 5:00 PM, showcasing the intersection of immersive technologies and real-world impact.

• BitBasel Anniversary Celebration: Join us for a celebratory moment on Thursday, 12/5, from 12:15 PM - 12:45 PM, honoring BitBasel’s contributions to the art and technology communities. 

Event Highlights

• Location: Historic Sagamore South Beach, Miami Beach, FL

• Dates: December 2nd-9th, 2024

• Programming:

• Blockchain activations and Web3 art galleries

• XR showcases for immersive storytelling and global awareness

• AI-powered installations and panels focused on impact-driven innovation

• Networking opportunities with thought leaders in Blockchain, XR, and AI

Contact Information
For press inquiries and partnership opportunities:

BitBasel PR Team
Email: bitbasel@taraink.com

VRARA PR Team
Email: Gerard@thevrara.com

About BitBasel:
BitBasel is Miami’s leading Web3 cultural movement, fostering innovation at the intersection of art, technology, and blockchain.

About VRARA:
The VR/AR Association is the global industry association for virtual reality and augmented reality, connecting thought leaders and innovators to advance immersive technologies.

Join us at the VR/AR Association’s I/ITSEC Networking Social!

Mark Your Calendar!
Join us at the VR/AR Association’s I/ITSEC Networking Social!

When: Tuesday, 12/3 @ 5 PM
Where: I/ITSEC Booth #1821
What: Complimentary Refreshments

Join government and industry leaders for a special announcement shaping the future of emerging technology in the Public Sector. Don’t miss this chance to connect with experts and trailblazers driving innovation and cutting-edge solutions in the Public Sector.

Sponsored by: @Booz Allen Hamilton @HTC VIVE, @Virtualware and @hadean

See you there!

@John Cunningham @Munjeet Singh @Dan McConnell @Adam Kornuth @Chris Hample @Nathan Klose @Hugh Hayden @Trista Pierce @Greg Melling @Amy Peck @Ariane Fikki

#IITSEC #HappyHour #Networking #emergingtech #Innovation

Sony Electronics' Spatial Reality Display Now Supercharged with NVIDIA Omniverse™—Transforming 3D Visualization for Creators and Innovators

New Compatibility Brings Next-Level Immersion to 3D Design, Collaboration, and Real-Time Visualization

SAN DIEGO — Nov. 25, 2024 — Sony Electronics is setting a new benchmark for immersive 3D experiences with its cutting-edge ELF-SR2 (27-inch) and ELF-SR1 (15.6-inch) Spatial Reality Displays and the NVIDIA Omniverse development platform. The combination of Sony’s unmatched 3D display technology and Omniverse’s powerful real-time 3D design and simulation capabilities is poised to revolutionize industries from gaming and entertainment to architecture, engineering, and automotive design—without the need for VR headsets or special glasses.

 With Sony's Spatial Reality Display and the new NVIDIA Omniverse, creators can now experience real-time rendering like never before. NVIDIA Omniverse is a platform of application programming interfaces, software development kits, and services that enable developers to seamlessly combine Universal Scene Description (OpenUSD) and NVIDIA RTX™ rendering technologies into existing software tools. By connecting OpenUSD-based applications developed on NVIDIA Omniverse with Sony’s Spatial Reality Display, creators can instantly view and manipulate their 3D assets in real time.[1] This allows creators to turn their digital designs into holographic-like experiences, giving them the freedom to explore all aspects of their work from every angle, no extra hardware required.

 “With Sony’s Spatial Reality Display and NVIDIA Omniverse, we’re empowering creators to push the boundaries of what's possible in 3D design and visualization,” said Toshi Suzuki, Deputy Head of Incubation Center, Sony Corporation. “From architecture to entertainment, our customers can now bring their ideas to life in vivid, true-to-life 3D—without any extra hardware. This is next-level immersion.”

“Spatial Reality Displays offer an intuitive and efficient way for creators to innovate and interact with 3D content,” said Greg Jones, Director of Extended Reality Business Development at NVIDIA. “Sony’s connection to OpenUSD and Omniverse into its ELF-SR displays ensures assets can be rendered in real time, enhancing experiences and accelerating workflows across industries.”

To learn more about Sony’s Spatial Reality Display, visit this website.

For instructions on how to connect the Spatial Reality Display to Omniverse, click here.

The VRARA is excited to announce that Andy Smith has been appointed to the Board of Advisors of the VR/AR Association (VRARA) Central Florida Chapter.  

The VRARA is excited to announce that Andy Smith has been appointed to the Board of Advisors of the VR/AR Association (VRARA) Central Florida Chapter.  

Andy has worked with the simulation and training industry for almost 40 years, promoting better training, best practices and the simulation industry, through trade events and business to business publishing. He is the founder and CEO of Halldale media and lives in Orlando. 

He is the only media leader to be entirely focused on Simulation and Training for that period of time and also the only one to be constantly involved with more than one application. His company, Halldale publishes S&T specific publications for Defence - MS&T, Airline - CAT and other Safety Critical Industries - SCT, and owns the most visited website for the sector. Halldale also runs the leading events for the global airline training community, WATS, EATS and APATS, in the US, Europe and Asia.

“I am excited to join the VRARA Central Florida chapter advisory board at a time when XR technology is becoming more widely adopted as a component of simulation and training solutions and where Central Florida plays such an important role in the global industry.  The association plays an important role in connecting long standing S&T organizations both on the civil and defense side with startup companies and existing technology companies that are new to this segment to help accelerate the industry” says Andy Smith. 

John Cunningham, President of the VRARA Central Florida Chapter adds “Andy is the most recognized media leader in the simulation and training industry for over 40 years and is one of the early advocates of XR technology and a big supporter of the VRARA, so it is natural that he would be interested to help the association as a board advisor to help us figure out how to bring more value to our community and the industry.  

Andy’s Linkedin profile can be found here
https://www.linkedin.com/in/andy-smith-92aa104/

Halledale Media: website: https://www.halldale.com/


VRdirect News: Global FMCG companies using VRdirect

VRdirect News: Global FMCG companies using VRdirect

A global FMCG company is using VR safety trainings to improve employee safety and drive better business results. The training was customized for different employee groups based on their specific roles. Read the full success store here.

VRdirect allows to integrate avatars in VR projects to improve the user experience. 

Recap of our HoloLens is dead, long live Orion

Thomas Hoger hosted our online session with 20+ executives to discuss the discontinuation of Microsoft's HoloLens and Meta’s smartglasses Orion.

The meeting focused on the discontinuation of Microsoft's HoloLens and the implications for companies that invested in it, alongside discussions about Meta's upcoming Orion headset and its potential in the augmented reality (AR) space. Participants expressed concerns regarding the viability of mixed reality devices, particularly HoloLens and Magic Leap, while highlighting the rapid development of Meta's products. Significant concerns were raised about Meta's data security practices, especially in sensitive environments, and skepticism about the integration of Microsoft services in enterprise solutions. Challenges in obtaining clear policy answers and frequent software updates were also discussed. The conversation included trends in AR/VR, emphasizing the need for affordable headsets in the defense sector, and the potential of gamification in training. Insights on XR4 technology were shared, noting its tethered nature and cost-effectiveness for training applications.

Topics & Highlights

1. Discussion on HoloLens Discontinuation and Meta's Orion Headset

  • Participants expressed concern over the discontinuation of HoloLens and the impact on investments made by companies in this technology.

  • The HoloLens from Microsoft has been discontinued, and there will not be a HoloLens 3, with services set to be discontinued at some point.

  • Meta has announced the Orion headset, which is not yet on the market, but there is optimism about its potential in the AR space.

2. Current State of Mixed Reality and Augmented Reality

  • Participants express concerns about the future of mixed reality devices, particularly mentioning the uncertain status of Magic Leap and the challenges faced by HoloLens.

  • rapid development of Meta's products, noting the transition from Quest to Quest 3 and Quest 3S, indicating a positive trend in consumer product development.

  • enterprises will invest in the development of AR glasses, which will subsequently influence consumer products in the next three to five years.

3. Concerns Regarding Meta's Data Security

  • concerns about Meta's data security, stating that their history of surveillance makes him unwilling to use their devices, especially in sensitive environments like defense.

  • Meta's devices are designed to collect data for advertising purposes, which he finds unacceptable for business use, particularly in defense.

  • frustration over the lack of engagement from Meta regarding his concerns about their Oculus for Business setup, indicating a disconnect between Meta and enterprise users.

4. Concerns Regarding Microsoft and Meta in Enterprise Solutions

  • concerns about the need to integrate into Microsoft's environment, specifically mentioning the challenges with Azure and HoloLens, indicating a preference for offline operations.

  • concerns about the trustworthiness of Meta and Mark Zuckerberg, suggesting that enterprises would avoid deploying their products due to security breaches and poor optics.

5. Challenges in Policy and Software Development

  • frustration over the lack of clear answers regarding policy, indicating that the need to attend multiple meetings to get information is problematic. He also raises concerns about the frequent updates required for development software, suggesting it feels intrusive as if the company is 'spying' on his business.

6. Trends in Augmented and Virtual Reality (AR/VR)

  • trend where location-based entertainment is becoming expensive, hinting at a future where XR experiences could be rented at locations like taco trucks in parks.

  • challenges of using current technology outdoors, particularly regarding tracking and operation in daylight, but expresses optimism that these issues are solvable, similar to past advancements with cell phones.

  • strategy of leveraging commercial off-the-shelf headsets for defense applications instead of relying on expensive custom solutions, indicating a shift towards more practical and cost-effective options.

7. Gamification and Certification in Training

  • many organizations invest significantly in training but fail to convert that training into certification, indicating a missed financial opportunity.

8. Discussion on XR4 Technology

  • XR4 is a tethered experience requiring a direct GPU connection, which limits its mobility but enhances its performance for specific applications like medical training and observation posts.

  • compare the cost of the XR4 headset at $10,000 to a quarter million dollar projection dome, highlighting the cost-effectiveness of the XR4 for training purposes.

VRARA Welcomes Hugh Hayden! Our new SF Chapter President!

We’re excited to welcome Hugh Hayden as the new President of the VR/AR Association (VRARA)'s San Francisco Chapter! Hugh brings a wealth of experience from his time at Niantic, Inc., where he’s spent over three years driving innovation in augmented reality. Currently, as Senior Director of Platform Go to Market, he’s been leading strategic initiatives to launch Niantic’s latest platforms and bring engaging AR experiences to a wider audience. 

Before stepping into his current role, Hugh made a significant impact as Director and Head of Business Development & Strategic Partnerships, where he built key collaborations that helped expand Niantic’s AR reach. His earlier role as Senior Manager, Head of Strategic Partnerships, saw him leading major projects that paved the way for groundbreaking partnerships.

We’re thrilled to have Hugh’s leadership and vision guiding the San Francisco Chapter, and we can’t wait to see how he’ll contribute to our mission of growing the VR/AR community through collaboration and innovation. Join us in giving him a warm welcome! Learn more at www.thevrara.com

VR/AR Association (VRARA) | Nathan Pettyjohn | John A. Cunningham | Ariane Fikki | Meg Amsden | Kris Kolo | Gerard Feliciano | #VRARA #VRARASF #VR #AR #XR #Innovate

INSEAD furthers commitment to transform learning experience through partnership with XR-AI platform AVRIS

INSEAD furthers commitment to transform learning experience through partnership with XR-AI platform AVRIS

INSEAD, The Business School for the World, announced today that the school has secured a shareholding in AVRIS, the world’s leading Extended Reality (XR) platform for business training. This partnership marks a new chapter in INSEAD’s long legacy of being at the forefront of innovation in management education, supporting the school’s priority in offering transformative learning experiences.

INSEAD’s collaboration with AVRIS began in 2020, when the school launched the Immersive Learning Initiative, a global centre of excellence, on its Middle East Campus in Abu Dhabi. The initiative, which sits in the school’s Research & Innovation Department, aims to increase the impact of management education and advance academic research using XR and AI technologies, benefiting from INSEAD’s academic excellence combined with AVRIS’ media and technology capabilities.

Working with AVRIS, INSEAD has created INSEAD XR, a comprehensive, scalable, cost-effective and user-friendly XR-based solution. With more than 25 VR experiences to date, INSEAD XR boasts the world’s largest library of VR experiences for management education. More than 40 INSEAD faculty have either used or are developing VR experiences and more than 20,000 learners globally have benefitted from it. Today, ten institutions around the world have adopted the INSEAD XR solution.

Website: https://www.insead.edu/news/insead-launches-worlds-largest-xr-immersive-learning-library-management-education-and-research

Contact:
Name: Daniel Landau
Email Address: daniel@avris.io

5th Annual Ready Player Golf Virtual Reality Charity Fundraiser

𝗧𝗵𝗲 𝟱𝘁𝗵 𝗔𝗻𝗻𝘂𝗮𝗹 𝗥𝗲𝗮𝗱𝘆 𝗣𝗹𝗮𝘆𝗲𝗿 𝗚𝗼𝗹𝗳 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗮𝗿𝗶𝘁𝘆 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗲𝗿 𝗶𝘀 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟮

Register Here

Our community is coming together for year 5 of Ready Player Golf where your $100 tax deductible donation to play Golf in VR with your friends brings VR experiences to kids battling terminal pediatric cancer. For the third year in a row, we are benefiting Children’s Cancer Research Fund's Big Dreams Virtual Tour, run by James Orrigo.  Your overwhelming support has made a huge impact, and this year, we’re taking it to the next level!

NEW THIS YEAR: We’re inviting our amazing supporters to step up as Team Captains! Lead your own team of up to 8 players for a fun-filled day of virtual golf in Walkabout Mini Golf and ENGAGE on November 22nd.

Here’s how you can get involved:
Register as an individual and join an existing team.
Help us by reposting this with your own thoughts.

Become a Team Captain: Create a team and invite up to 7 friends or colleagues to join you. Each player donates $100 to play.

As a SUPPORTER in our XR community, WE are excited for you to join in, amplifying the impact. Here's how you can get started!:

— Join a TEAM

- Build Your Squad: Up to 8 players can join a team!  So INVITE a friend to join in. We’ll send you a  link to share with your network, making it easy for them to sign up.
- Promote Your Team: Celebrity Captains are provided with a Customized Team Leader Card to share on socials and with your community, letting everyone know you’re leading the charge for this great cause
- Play in VR: The event takes place in VR on Walkabout Mini Golf and ENGAGE, supported by Meta ( Quest & Rift), Steam VR, and Pico platforms.

If you’re unable to attend but would still like to support, we welcome individual donations or sponsorships to help us make a difference for these kids.

This is your chance to lead, have fun, and make an even bigger impact. We couldn’t do this without the incredible heart of our community, and together we’re making a difference that matters.

Your donations are tax deductible through the Academy of Immersive Arts and Sciences a 501(c)(3) Public Charity.

Register here

Academy of Immersive Arts and Sciences | ENGAGE XR | VR/AR Association (VRARA) | Ben Erwin | Karen Alexander | Ariane Fikki | Sophia Moshasha | Nathan Pettyjohn | Mighty Coconut | #VRARA #ReadyPlayerGolf #CharityEvent #VRforGood #WalkaboutMiniGolf #ChildrensCancer #EngageXR