How XRT and HTC VIVE delivered scalable, secure, and immersive mission-ready military training

Immersive technology is redefining training and simulations for industries requiring precision, repeatability, and scalability. This is especially true for branches of the U.S. Military. XR Training (XRT) – a leading developer of immersive training solutions – collaborated with HTC VIVE to build a secure, efficient training system specifically for government applications.

XRT’s use of rapid development methodologies and experience working with the Department of Defense to build training solutions, such as a state-of-the-art B-52 mid-air refueling simulator, set the stage for success. Together with HTC VIVE, the collaboration emphasized advanced hardware, privacy compliance, and time/cost efficiency. This resulted in meaningful end-user outcomes, significant cost savings, and a strengthened training ecosystem, laying the perfect groundwork for operational efficiency - a priority for organizations across all sectors.

The Challenge of Meeting Unique Government Training Needs

Government agencies often face critical challenges in preparing personnel for complex operations. These challenges include:

  • Difficulty replicating real-world training scenarios safely

  • Access to up-to-date training at the point of need

  • Strict data security and regulatory compliance requirements

For the U.S. Marine Corps, preparing drivers to operate the Amphibious Combat Vehicle (ACV) presents unique difficulties, such as safely navigating transitions from land, shore, and naval shipping while mastering the complex driving characteristics of this 35-ton vehicle. These challenges require a scalable, immersive solution beyond the limitations of traditional training methods. Traditional methods provide students with few opportunities for hands-on experience and engagement with real-world risks and scenarios. XRT identified VR as the key to addressing these limitations, ensuring consistent, high-quality skills development in a deployable format.

Building a Solution Through a Secure and Immersive XR Training System


The goal: Rapidly develop, build, and deploy a Driver Training System (DTS) that trains personnel to operate the USMC’s 35-ton Amphibious Combat Vehicle (ACV). This is accomplished in part by the seamless and expeditionary integration of the HTC VIVE headset.  XRT developed a state-of-the-art virtual reality simulator tailored for ACV driver training that addressed the many priorities and specific requirements included in the project scope.

FULL ARTICLE

Healium Heals in Mayo Clinic Study

ROCHESTER, Minn. — Heart surgery is a serious and invasive medical procedure, and that can be intimidating for a patient. A new study published in Mayo Clinic Proceedings suggests that virtual reality (VR) can be an effective tool to reduce preoperative anxiety in older patients undergoing their first open-heart surgery. While much of the research to date using VR involved younger patient populations, these research findings suggest that immersive VR was effective and well tolerated in older patients. These reductions in anxiety are particularly significant given the known link between preoperative anxiety and negative postoperative outcomes, including increased pain, reduced activity and higher medication use. 

"This research represents a step forward in improving the patient experience and potentially using this approach to optimize postoperative recovery," says Jordan Miller, Ph.D., a cardiovascular disease researcher at Mayo Clinic and senior author of the study.  

Joseph Dearani, M.D., and John Stulak, M.D., both cardiac surgeons at Mayo Clinic involved with the study, emphasize the importance of emotional state before and after cardiac surgery. "We currently offer music and massage therapy after cardiac surgery because we know what a negative impact high anxiety has on recovery from surgery. Our team is now exploring broader implementation of VR — which can be used at any time and place, inside or outside the hospital — throughout the surgical episode to further evaluate its impact on clinical outcomes." 

Unlike traditional anti-anxiety medications, which can have drawbacks such as increased difficulty placing the tube that helps a patient breathe during surgery and a longer time to remove the tube after surgery, VR offers a nonpharmacological alternative. The study also highlights the potential of VR as a flexible tool, with the tablet-based option providing a viable alternative for patients susceptible to VR-induced motion sickness. 

The research included 100 participants who were scheduled for open-heart surgery. Each patient wore a monitor to record vital signs and completed a standardized, clinically validated anxiety test before and after the VR intervention on the day of surgery. The test asked them to rate their current state with 20 questions related to feelings ranging from calm to upset. Participants rated each feeling on a scale of 1 to 4, with 1 being "not at all" and 4 being "very much." 

Half of the participants were assigned to a VR tablet and the other half to immersive VR goggles while they waited in the holding area prior to surgery. The VR provided a 10-minute nature experience with guided breathing as they viewed trees and a waterfront that changed through four seasons. The tablet played a video of the content seen by patients in VR, while people who used the immersive VR headset were able to look all around and identify environmental features, which helped them advance through the scene. Both interventions reduced the pulse rate of participants, but they did not affect respiration rate or oxygen levels. 

Overall anxiety scores decreased an average of 2 points with the tablet treatment and 2.9 points with the VR goggles. Additionally, the researchers note that the scores improved considerably in up to seven of the anxiety-focused questions with the tablet and VR goggles. Several of those responses specifically represent a more positive outlook change from their previously negative feelings — a finding that has the researchers feeling optimistic about the abilities of VR to make surgery less stressful for patients.  

About Mayo Clinic 
Mayo Clinic is a nonprofit organization committed to innovation in clinical practice, education and research, and providing compassion, expertise and answers to everyone who needs healing. Visit the Mayo Clinic News Network for additional Mayo Clinic news.  

Press Release

Meta released new AI capabilities into their Ray Ban Meta Smartglasses.

Less than one year ago Meta released new AI capabilities into their Ray Ban Meta Smartglasses.

Since then, sales have skyrocketed to over 2 million units worldwide, production can barely meet demand, and some of the biggest celebrities, athletes and influencers are proudly wearing these smart glasses.

The floodgates to this market have burst open and AI-Powered Smartglass projects are being announced on a weekly basis, with releases coming from Google, Samsung, Apple, and many, many others in 2025.

But the reality is that most consumers purchase new devices expecting to be able to enjoy them in multiple scenarios, only to find out that in many cases, the interaction falls short of expectations. This is a similar problem the virtual reality market faced which turned these incredible wearable computers into leisure devices for short spurts like gaming and media consumption.

There is no easy way to control the most popular features of these devices. such as music playback, AI queries and camera controls in a discrete, intuitive way. Current controls involve speaking out loud, using buttons or EMG controls that are not very cost effective. 

The problem is so glaring that Meta has already invested billions of dollars in R&D of their EMG band, which at this time is only able to offer users with 3 gestures that require heavy calibration, demand the user to remain stationary and unfortunately is not completely accurate.

But what if there was an alternative?

It would have to be a system that requires no calibration.

Can be customized.

Is discrete.

Accurate.

Causes no fatigue.

Eyes free.

Tactile.

And, it is easy enough that nearly everyone can use it.

What if I told you that a system like this already exists and is available on the market right now?

Below you will find a simple video demonstration that shows you how you can control music on your phone which is paired to your Ray Ban Meta smartglasses (or any headphones for that matter) simply by tapping your fingers on any surface - even your own body!

https://www.youtube.com/watch?v=JM4OVMUJGQo

If you would like to learn more about Tap visit https://www.tapwithus.com/

To collaborate with us email marketing@tapwithus.com

For investment opportunities email invest@tapwithus.com 


Magnetic 3D Partners with the University of Central Florida’s VARLab on Digital Twin Research

New York – Magnetic 3D today announced a partnership with the University of Central Florida’s VARLab for digital twin research using the company’s holographic glasses-free technology. The VARLab’s research group focuses on how immersive visualization can address business challenges across industries using advanced simulation and modeling techniques.

For example, Magnetic 3D’s 100” Glasses-free 3D displays allow researchers to visualize the layout and design of manufacturing facilities, and with the benefit of depth perception, test configurations with real-word data on the fulfillment process and then examine the operational business processes in a simulated immersive 3D environment to optimize efficiency. This “smart manufacturing” technique results in cost savings by leveraging the power of a digital twin in the design, development, and engineering phases of a project through to construction. Subsequently, the “Twin” may be linked to the physical environment with sensors and data that enable real-time insights.

The benefit of a digital twin is the ability to see dynamic activity through 3D simulations. Magnetic 3D’s technology makes possible to view these models with depth perception and put the viewers inside the process. Leveraging glasses-free 3D in the initial concept phase also helps engineers demonstrate innovative projects in an immersive environment to key stakeholders to gain their understanding and buy-in.

Dr. Carolina Cruz-Neira is a computer scientist, researcher, educator, and pioneer of virtual reality known for inventing the cave automatic virtual environment (CAVE). She is currently the co-director of the VARLab and Agere Chair Professor at the University of Central Florida (UCF).

Dr. Cruz-Neira said, “We are excited about our partnership with Magnetic 3D because their glasses-free 3D displays have incredible benefits and a lot of utility for many applications in our field. Our research group primarily focuses modeling and simulation in 3D environments, so we appreciate Magnetic 3D’s platform, which allows us to visualize and collaborate in 3D as a group without having to wear 3D glasses or headsets.”

Tom Zerega, Founder and CEO of Magnetic 3D said, “We are thrilled to be working alongside Carolina’s team at the VAR Lab at UCF to support digital twin applications of our Glasses-Free 3D technology. Our mission is to make holographic 3D technology easy and accessible for all applications from smart manufacturing to digital humans to everyday commercial applications, such as in-store retail media networks, theme parks, QSR and more – affordable and easy-to-use immersive 3D technology is available now.”

Your Website URL: http://magnetic3d.com/

VRARA Releases New Whitepaper on AI + XR: The Future of Enterprise Innovation

VRARA Releases New Whitepaper on AI + XR: The Future of Enterprise Innovation

The report explores how AI-powered XR is revolutionizing industries and provides a strategic roadmap for adoption.

The Virtual and Augmented Reality Association (VRARA) is proud to announce the release of its latest whitepaper, AI and XR: Where Innovation Meets Impact. Developed by the VRARA Enterprise & AI Committees, the report provides a deep dive into how Artificial Intelligence (AI) and Extended Reality (XR) are converging to reshape enterprise operations, workforce training, and customer engagement.

With 70% of Fortune 500 companies already piloting AI + XR solutions and AI investments projected to exceed $300 billion by 2026, this whitepaper delivers critical insights for organizations looking to stay ahead in an increasingly competitive landscape.

“AI and XR are no longer just emerging technologies; they are redefining how businesses operate, train employees, and engage customers,” said Lucky Lance Gobindram, President of Kinemeric (formerly CXR Agency) and lead author of the report. “This whitepaper isn’t just about understanding trends—it’s a roadmap for enterprises to take strategic action.”

Key Insights from the Whitepaper:

  • Industry Case Studies – How companies like GE Healthcare, Bank of America, and ExxonMobil are leveraging AI + XR for measurable impact

  • Market Acceleration – Why AI-powered XR is projected to grow at a 27% CAGR from 2025 to 2030

  • Security & Ethics – The critical privacy, compliance, and data governance issues enterprises must address

  • Actionable Strategies – A step-by-step guide for companies looking to implement AI + XR at scale

Who Should Read This Report?

  • Business leaders navigating AI & XR adoption

  • Learning and development teams looking to modernize workforce training

  • Innovators and technologists shaping the future of immersive enterprise solutions

John Cunningham, COO of the VRARA adds “we are at a major point of adoption of XR technology in the enterprise and business leaders are looking for smart solutions and expertise to help them with their initiatives.  The VRARA is a global ecosystem of experts and enthusiasts to help enterprises at all levels. Come join us!”

The report is now available for download on the VRARA website: www.thevrara.com.

About VRARA

The VR/AR Association (VRARA) is the leading global industry association dedicated to advancing Virtual and Augmented Reality (VR/AR) technologies. Through research, collaboration, and thought leadership, VRARA fosters innovation and drives adoption of immersive computing solutions worldwide.

For interviews, media inquiries, or more information, contact info@thevrara.com.


Download Full Article Below:

Sony Electronics’ mocopi Pro Kit Now Available to Order

SAN DIEGO, March 18, 2025 – Sony Electronics Inc. today announced that the highly anticipated mocopi Pro Kit is now available for order, delivering an advanced full-body motion capture solution for professionals in animation, gaming, virtual reality (VR), and live-streaming. Shipping begins April 3, and alongside its launch, Sony will release XYN Motion Studio—the powerful new motion capture and editing software—on the Microsoft Store on March 25, enabling current owners of mocopi to use this new software prior to the mocopi Pro ship date1.

Next-Generation Motion Capture Precision

The mocopi Pro Kit builds on Sony’s innovative motion capture technology, introducing a 12-sensor setup for greater precision and fluidity. Designed to meet the needs of game developers, content creators, and extended reality (XR) professionals, this new system offers direct PC integration through the Sensor data receiver for mocopi (PC dongle), enabling real-time tracking and an optimized production workflow.2

Paired with XYN Motion Studio, the mocopi Pro Kit streamlines both real-time and offline motion capture, making it easier than ever to capture, refine, and export professional-quality motion data. The mocopi Pro Kit is set to revolutionize the way creators and game developers approach animation. This innovative tool offers unprecedented capabilities, enabling users to bring their creative visions to life with greater ease and precision than ever before. Whether you're working on a complex game or an intricate animation project, the mocopi Pro Kit provides the advanced features and flexibility needed to push the boundaries of what's possible in digital animation.

Industry Adoption, A Developer’s Perspective:

"Using the mocopi Pro will accelerate our content pipeline, enabling us to create and deliver more original animations to support the ongoing development of Cosmorons," says James Garcia, Studio Art Director, Blind Squirrel Games.

"This product is such a fantastic development tool. I have basically zero experience with animation in my background, so to be able to use these to make completely viable animation sequences and montages is amazing," says, Robert Beyer Founder of Leap of Faith, Lead Engineer of Haven [indie title launching this year].

Key Features:

  • Professional Mode (12 sensors) – Tracks body movement with enhanced accuracy and realism.

  • Direct PC Connection – Ensures seamless real-time tracking and integration into professional workflows.2

  • Camera Blending – Camera data merging, which enhances positional accuracy and reduces tracking errors.

  • Offline Grounding Refinement – Minimizes floating and sliding artifacts for more realistic foot placement.

  • Broad Compatibility – Works with industry-standard platforms like Maya, Unity, Motion Builder, Unreal Engine, and VRChat.

Pricing and Limited-Time Offer

The mocopi Pro Kit is available now for a suggested retail price of $1,180, with individual components available separately:

  • Sensor data receiver for mocopi (PC dongle): MSRP $110

  • Additional bands: MSRP $60 per set

  • XYN Motion Studio subscription: $8.99/month 

For a limited time, customers who purchase the full mocopi Pro Kit will receive a savings of approximately $100.3, 4

Availability and Ordering Details

  • Orders open now.

  • Shipping begins: April 3, 2025

  • XYN Motion Studio available: March 25, 2025, via the Microsoft Store

For more detailed information on the mocopi Pro Kit, visit Sony’s official website.

For more detailed information about XYN Motion Studio, visit: XYN website 

MEMBERS-ONLY DISCOUNT ON HOLOGRAPHIC 3D DISPLAYS

MEMBERS-ONLY DISCOUNT ON HOLOGRAPHIC 3D DISPLAYS

Magnetic 3D aims to supercharge the VRARA community by making glasses-free 3D more accessible for all with special pricing on our Glasses-Free 3D Holographic displays and deeply discounted software licenses. 

Active VRARA members can purchase three sizes to start building immersive experiences without glasses or headsets!

SCREEN VRARA

SIZE    MEMBERS        MSRP DISCOUNT

28”;    $2,999                  $ 4,487 33% off

43”;    $5,999                  $ 9,677 38% off

55”;    $7,999             $12,834 38% off

Pricing includes up to 20 minutes of Magnetic 3D’s eye-popping demo content as well as a one-year manufacturer’s warranty. U.S. Ground shipping additional. 

VRARA community members also get special access to Magnetic 3D's proprietary Unity Plugin, Hypervue to create interactive experiences and content for the 3D displays. We are offering what is usually a $4,500 annual commercial license to VRARA members for just $999 for one year from the date of purchase and includes tech support and training (an additional $2,500 value).  This is a fantastic opportunity for community members to add glasses-free 3D to their offerings and accelerate customer adoption of immersive 3D experiences – NO headgear or eyewear necessary! 

This offer is good through 2025 and expires on December 31st at 12am ET.

To order go to https://info.magnetic3d.com/vrara-2025

The VR/AR Association (VRARA) Launches Austin Chapter at University of Texas

The VR/AR Association (VRARA) Launches Austin Chapter at University of Texas

The VRARA is thrilled to announce the launch of our new Austin chapter, celebrated with an exciting inaugural event held at the University of Texas' Lab for Immersive Media on March 10, 2025, during the world-famous South by Southwest (SXSW) festival.

Austin has firmly established itself as a dynamic tech powerhouse, attracting major industry leaders such as Apple, Google, Meta, Amazon, NVIDIA, and Tesla. With a thriving startup culture and a vibrant community of entrepreneurs, investors, and innovators, Austin has become a hub for creativity, collaboration, and cutting-edge technology.

Austin is a major technology hub and is referred to as "Silicon Hills" due to its booming technology sector. Many big tech companies have a presence there, including Apple, Google, Meta, NVIDIA, Amazon, and Tesla. It's also home to Dell, which was founded in nearby Round Rock. With a thriving startup culture and a vibrant community of entrepreneurs, investors, and innovators, Austin has become a hub for creativity, collaboration, and cutting-edge technology and is one of the top cities for emerging technology investments in the US. Events like SXSW (South by Southwest) and Austin Tech Week attract entrepreneurs and tech talent from around the world.

“Austin is an energetic hotspot for technology and innovation,” said John Cunningham, COO of the VRARA. “As XR continues to gain momentum, companies are looking to harness its potential for enhancing product development, reducing costs, and empowering their teams. We’re excited to have visionary leaders Chris Hample from Booz Allen Hamilton and Jessica Beavers from HTC Vive spearheading our Austin Chapter, enriching the local tech community through our global VRARA network.”

Chris Hample, Director of Spatial Computing at Booz Allen and President of the Austin Chapter, added, “Our kickoff event, held in collaboration with Professor Michael Baker from UT's Department of Arts and Entertainment Technologies (AET), Booz Allen Hamilton, and HTC VIVE, featured vibrant showcases, immersive demonstrations, and insightful panel discussions around the theme ‘Where XR and Cognition Shape Human Potential.’ It was a fantastic opportunity for attendees to connect with industry leaders, researchers, and educators, further strengthening Austin’s XR community.”

We invite local professionals, innovators, and XR enthusiasts to join our Austin chapter. Members enjoy exclusive networking opportunities, access to global events, visibility across our extensive platforms, and numerous resources for continuous learning and professional growth. To learn more about membership benefits or become involved, please visit our website or contact us directly.

Join us as we continue to shape the exciting future of XR technology in Austin!

New VRARA Houston Chapter President and Advisory Board Welcomed at Industrial IMMERSIVE Week 2025

New VRARA Houston Chapter President and Advisory Board Welcomed at Industrial IMMERSIVE Week 2025

The VR/AR Association (VRARA) is pleased to announce the appointment of Josh Bankston, Partner at Mace Virtual Labs, as the new Chapter President for our Houston Chapter. Additionally, we have appointed four Chapter Advisory Board members to help provide strategic direction and leadership. We extend our gratitude to Kyle Daughtry from ExxonMobil, Susan Spark from SLB, Sean Guerre from InnovateEnergy, and Chad Modad from Mace Virtual Labs for joining the advisory board.  Their appoints were formalized at a VRARA reception hosted in partnership with the Industrial IMMERSIVE 2025 Week at the Westin Memorial City on March 3rd 2025. 

"Houston is the epicenter of the energy industry and home to some of the world’s largest energy companies. In addition, the city has a vast healthcare sector and is home to the Texas Medical Center (TMC), the largest healthcare facility in the world. XR technology is becoming increasingly prevalent in these industries, and business and technology leaders are seeking opportunities to connect, learn, and collaborate with experts and other end users in the XR space. We want VRARA to be their local hub, with strong connections to our global community," John Cunningham, COO of VRARA.

"We are thrilled to have Josh, Kyle, Susan, Sean, and Chad take on leadership roles in expanding VRARA's presence in Houston. They are all passionate about the enterprise applications of XR and are highly respected leaders in their fields," said Nathan Pettyjohn, President of VRARA.

Josh Bankston added, "I have been involved with VRARA for many years and have seen firsthand how members collaborate through conferences, workshops, and committees to advance the understanding and adoption of XR technology. I am honored to lead the Houston Chapter and grow our XR ecosystem."

HORNBACH uses VRdirect for VR training

HORNBACH uses VRdirect for VR training

HORNBACH, a global leader in hardware retail with 170 DIY stores across Europe and around 25,000 employees uses Virtual Reality to train its workforce in data protection and security. Through interactive and immersive experiences, employees can more easily recognize security risks and apply the right protective measures effectively.

Next-level security: VR training for a safer workplace

With Virtual Reality, security professionals can immerse themselves in realistic, interactive simulations of data security threats—without any actual risk.

- Risk Identification – Companies can simulate cyberattacks in VR to test vulnerabilities in a safe, controlled environment.

- Globally Scalable with VR – Virtual Reality enables consistent training for employees across different locations, independent of time and place.

- Enhanced Security Awareness – Active participation in VR simulations strengthens employees’ awareness of data security risks.

Read the full success story here!

Sony’s XYN is Changing the Game for Content Creators – We Got an Exclusive First Look! 🎥🚀

The future of content creation just got a major upgrade! The OC VRARA team had the incredible opportunity to visit Sony's AV Tech Expo at their San Diego headquarters, where we explored the groundbreaking XYN product line. From testing Sony’s high-resolution headset to experiencing the precision of their spatial capture system and the latest advancements in mocopi motion tracking, we were blown away by what’s next for creators.

XYN is redefining how creators bring their visions to life. Whether it’s crafting immersive experiences, enhancing digital avatars, or unlocking new possibilities in virtual production, this technology is set to push creative boundaries further than ever before.

We were particularly impressed by the fidelity of Sony’s spatial capture system and the seamless integration of the expanded mocopi system—a game-changer for digital storytelling.

As we gear up for an exciting year ahead in XR, stay tuned for updates on our 2025 events—we can't wait to see where this technology takes us next!

Sony Walkman (Scaniverse):
https://scaniverse.com/scan/hz5a66ytk3d4ch5e

Thaisa Yamamura Daisy Berns 🔜 GDC Arvin Tehrani Steffanie Fowler Moustafa Sharawy

#SonyXR #VRARA #OCVRARA #ContentCreation #VirtualProduction #XRInnovation

The VR/AR Association Alabama Chapter Welcomes Esteemed Advisory Board Members

The VR/AR Association Alabama Chapter Welcomes Esteemed Advisory Board Members

The Alabama Chapter of the VR/AR Association (VRARA) is proud to announce the appointment of distinguished professionals, from across the state, to its Advisory Board in 2025. This diverse, energized group of leaders from across the state will play a pivotal role in advancing the adoption, innovation, and impact of XR, AI, and other emerging technologies on the multi-regional chapter.

The Advisory Board comprises experts from various industries, including education, software engineering, medical & healthcare, education, government, DoD, and economic development – all who bring a wealth of experience and insight to VRARA Alabama. Their collective expertise will help shape the chapter’s strategic initiatives, foster collaboration, and drive awareness of immersive technologies in business and community development.

"Listen, we’re thrilled to welcome such a dynamic and accomplished group of individuals to our Advisory Board," says Nathan Klose, President of VRARA Alabama and Chief Creative at Integration Innovation, Inc (i3) in Huntsville, AL. "I can’t stress that enough. From Auburn, Tuscaloosa, Birmingham, Huntsville – and more, as additional cities join up – this group’s leadership and vision are gonna place Alabama on the map for innovation in XR, AI, digital engineering, entertains, education, training, and more."

Meet the Advisory Board Members:

In the Board Constitution, it’s noted that

… [t]he intent of the VRARA Alabama Chapter is radically welcoming members from a wide array of fields, such as industry, commercial, academia, and government, from major cities around the state …

and each member brings a unique perspective and deep expertise to this effort:

Ali Sattari, Chipper Atkins, Jose Flores, Melissa Mancini, CYNTHIA “TIA” FERGUSON, Cori Perdue, Liv Weaver, Sam Neblett, Cameron Wichael, Jake Bolton, Matthew Meko & Shawndra Bowers

For more information about VRARA Alabama and its initiatives, visit our page or the president of the chapter, Nathan Klose, at alabama@thevrara.com.

Magnetic 3D Introduces 100” Glasses-Free 3D Displays in Landscape Format

New York – Magnetic 3D today announced its 100” holographic glasses-free 3D displays are in full production and available to order. The University of Central Florida’s VARLab is one of the first partners to deploy the technology in a Command-and-Control center application in conjunction with the Computer Science Department’s digital twin research, where they are leveraging the technology for smart manufacturing, training, and AI development.

Magnetic 3D’s Glasses-Free 3D products are the latest in display technology, providing holographic experiences and immersive 3D digital signage that captivates viewers as content literally leaps off the screen. The company’s products offer the ability to see around objects with motion parallax, experience depth perception, and feature wide viewing angles allowing multiple viewers to see the 3D effect at the same time.

The industry-leading product line of proprietary 3D displays ranges from handheld devices to 100” 3D monitors and large 3D video walls, available in both portrait and landscape formats. The unique combination of hardware, software, and content, enable incredible 3D image and video capabilities that can be visualized without 3D glasses or VR/AR headgear.

Magnetic 3D’s enterprise platform delivers unparalleled viewer engagement that research has shown to exceed 2000% more attention than either print or 2D display equivalents. This transformative technology is already in use in major U.S. theme parks and is ideal for increasing brand awareness and greater sales lift at retail – by up to 180%!

Tom Zerega, Founder & CEO said, “We are excited to be able to offer a full suite of glasses-free 3D monitors up to 100” and provide innovators with incredible, easy to use holographic capabilities that deepen engagement across organizations and in customer-facing applications. We’re making it possible for anyone to create glasses-free 3D content and deliver immersive experiences at scale across retail, corporate, hospitality, healthcare, theme parks, and many other sectors – all without the need for 3D glasses or VR headsets!”

To learn more about Magnetic 3D’s cutting-edge glass-free 3D displays, go to https://magnetic3d.com/ or email info@magnetic3d.com

Your Website URL: http://magnetic3d.com/

Banuba Launches Online Effects Studio, Streamlining Face AR for Businesses

Banuba Launches Online Effects Studio, Streamlining Face AR for Businesses

Banuba, a leading provider of augmented reality (AR) solutions, is excited to announce the launch of its new web-based studio designed for creating effects compatible with its Face AR SDK. This state-of-the-art platform empowers creators and developers to design stunning augmented reality experiences with ease

Banuba studio is web-based, which means it is easily accessible to a global audience, making it easier than ever for users to harness the power of AR technology.

The studio offers a rich array of features, including LUTs (Look-Up Tables), customizable backgrounds, retouching tools, face editing capabilities, and a variety of other effects. Users can combine these effects to create unique and captivating AR experiences tailored to their specific needs.

One of the standout features of the Banuba studio is its ability to import 3D masks created in other software, allowing users to seamlessly adapt their designs for compatibility with the Face AR SDK. This flexibility ensures that creators can utilize their existing assets while taking full advantage of the powerful tools provided by Banuba.

In addition to the robust creation tools, users can test their effects in real-time using either a live camera feed or one of the stock photos and videos included with the studio. This functionality allows for immediate feedback and refinement, ensuring that every effect meets the highest standards before going live. 

Banuba Studio Tutorial

PIXO VR Selected by J. J. Keller as Its Platform to Launch Cutting-Edge VR Training Program

PIXO VR Selected by J. J. Keller as Platform to Launch Cutting-Edge VR Training Program

[Royal Oak, MI] – PIXO VR, a leader in immersive virtual reality (VR) training solutions, was selected by J. J. Keller & Associates, Inc., a renowned provider of safety and regulatory compliance solutions, as its platform for an innovative VR training program designed to enhance workplace safety and compliance training.

The new VR training program integrates PIXO’s advanced immersive technology with J. J. Keller’s extensive industry expertise, and cutting edge online platform, providing businesses with an engaging and effective training solution. PIXO’s training solution embeds directly into the J. J. Keller learning platform, allowing J. J. Keller’s customers to seamlessly incorporate VR into their existing training programs. Customers with a VR headset are able to consume the training within the platform in a more interactive way. By leveraging immersive experiences, employees can practice critical safety procedures safely and in realistic environments, improving knowledge retention and reducing workplace incidents.

“We are excited to work with J. J. Keller in bringing this state-of-the-art VR training to organizations nationwide,” said Sean Hurwitz, CEO & Founder at PIXO VR. “This partnership highlights our commitment to delivering high-impact training solutions that prioritize safety, efficiency, and compliance, with the industry leader.”

The VR training program offers 16 training modules across key training sectors, including workplace safety & health, transportation, and human resources. These immersive modules cover essential topics such as walk-around and in-vehicle pre-trip inspection, hazard recognition, and confined space entry. With the ability to deploy VR training across multiple locations through the PIXO platform, companies can ensure standardized, high-quality training that enhances both learning engagement and workplace safety. They are also ensured ease of access, streamlined implementation, and data reporting

“We are continuously enhancing our highly rated training content by adopting new formats and modalities to improve efficiency and provide the best solutions for our customers,” said Tom Ditzler, Director of Innovation at J. J. Keller & Associates, Inc. “Virtual Reality (VR) is an excellent addition to our training methods. We believe VR is most effective when integrated into the existing J. J. Keller training portfolio and product offerings. By partnering with PIXO, we have incorporated their platform into our Learning Management System (LMS), allowing our clients to access all their training needs through a single solution. This integrated solution would not be possible without PIXO.”

The J. J. Keller VR training program is now available for businesses seeking to elevate their safety and compliance training. To learn more, visit: https://demo.jjkellertraining.com/training-options/virtual-reality-training.

About PIXO VR
PIXO’s Extended Reality (XR) platform streamlines the management of an enterprise’s training program, making it worry-free for training directors. In one step, enterprises select, manage, deploy, and track training content and users globally to thousands of devices with PIXO. With our vast offering of off-the-shelf VR Training Content, the ability to create custom content for your specific needs and integration of our platform to your LMS, PIXO makes it simple to run and scale your XR training program. Headquartered in Royal Oak, Michigan, the PIXO mission is to unlock human potential and improve lives through the power of emerging technology. Visit https://pixovr.com/.

About J. J. Keller & Associates, Inc.
J. J. Keller & Associates, Inc. is a leading provider of regulatory, safety, and compliance solutions, serving businesses across North America. Employers rely on J. J. Keller’s expert insights to safeguard workers and reduce risk. As a family-owned company since 1953, J. J. Keller is a most trusted name in safety and compliance. www.jjkeller.com

Media Contact:
Christopher Cousineau
Senior Marketing Operations Specialist
PIXO VR
chris.cousineau@pixovr.com
586-690-5217

🔥 XR Roadshow San Francisco Recap! 🔥

🔥 XR Roadshow San Francisco Recap! 🔥

What a way to kick off 2025! 🚀 The VRARA "Where XR and AI Meet Reality" National Roadshow launched in San Francisco, bringing together industry leaders, innovators, and tech enthusiasts for an unforgettable night of cutting-edge XR & AI demos, insightful discussions, and groundbreaking connections.

From spatial computing to AI-powered solutions, this event showcased the latest advancements shaping our digital future. With powerhouse sponsors like @boozallen, @htcvive, @Hadean, and @virtualware, attendees got hands-on with the next wave of immersive technology.

And this is just the beginning! The roadshow continues across 12+ cities, including DC, Atlanta, Detroit, Orlando, Honolulu, and more!

📸 Captured by our OC Chapter President, Arvin Tehrani—a huge shoutout for bringing this event to life through the lens!

Want to get involved? Be a host, presenter, or partner! Email John Cunninghame| john@thevrara.com & join the movement.

✨ Let’s shape the future together! 🚀

Watch Here on Youtube
Apple Vision Pro link: https://cdn.immersivemedialabs.com/immersive-hls/VRARARoadshowSF2025/VRARARoadshowSF25.m3u8

VRARA National Roadshow Speaker Request Form

#XR #AI #VRARA #VRARAKickOff #VRARARoadshow #SanFrancisco #TechInnovation #FutureIsNow

The VR/AR Association Announces the Manufacturing Enablement Committee

The VR/AR Association Announces the Manufacturing Enablement Committee

We are pleased to announce the appointments of Damon Shackelford and Gene Feldman as co-chairs of the newly formed VRARA Manufacturing Enablement Committee.  

The Manufacturing Enablement committee will focus on the challenges as well as benefits associated with the use of XR in the area of manufacturing, construction, maintenance and operations.  This committee will provide a forum for exploration, learning and also exploration of business and networking opportunities.

“We have reached the Tipping Point for XR adoption in the enterprise domain across the board and end users are now actively looking for technologies and suppliers that can help them and there are many solutions providers who are our members that are looking to learn how they can better support the end users.  We are pleased that Damon and Gene have offered to develop a community within the VRARA that will focus on the specific needs of the manufacturing industry.  This will provide additional value for our existing members and opportunities to bring in new members” says John Cunningham, COO of the VRARA.

"Over the past couple of years, we have seen an increase in interest from the manufacturing world in the capabilities of XR as a result of new technology, such as AI, and safety enhancements. As a result, we are seeing an inflection point where new technologies can enable the modern-day manufacturing workforce with the potential for great success. To assist with this, the VRARA Manufacturing Enablement Committee is being put into place to share solutions and ideas in a non-competitive space from which we can learn from each other to push manufacturing to new heights” add Gene Feldman, Co-Chair of the Committee. 

For more information to see how to get involved with the Manufacturing Enablement committee please email Damon Shakelford at damon.shackelford@gmail.com or Gene Feldman at genefeldman@charter.net

¡ Planet25 Achieves Great Success in Madrid with the Participation of the VR/AR Association!

¡ Planet25 Achieves Great Success in Madrid with the Participation of the VR/AR Association!
Carlos J. Ochoa, president VRARA Madrid Chapter.

Madrid has firmly established itself as the epicenter of business innovation in Spain following the resounding success of PlaNET25 Madrid—the first technology showcase designed to inspire, guide, and support companies in the strategic adoption of emerging technologies.

Held on January 15–16 at IFEMA, the event brought together 3.000 attendees and nearly 900 companies, making it the largest gathering of leading technology firms and businesses eager to embrace cutting-edge solutions for digital transformation.

A Landmark Event for Business and Technology

Organized by Madrid Network in collaboration with more than 40 key players from innovation hubs, municipal and regional clusters, and other ecosystem stakeholders, PlaNET25 Madrid has solidified its position as the premier technology event for the business sector.

Featuring industry giants such as Dell, Indra, Telefónica, KPMG, LG, Mapfre, and Banco Sabadell, the event hosted over 140 speakers, offering a 360-degree perspective on the future of business—where technology, people, and the economy converge. Visionary leaders like Chema Alonso, Marian Rojas, Daniel Lacalle, Amy Peck, Carlos J. Ochoa, alongside top executives from major tech firms, shared insights on cybersecurity, artificial intelligence, virtual reality, data analytics, and other key drivers of business innovation.

The Largest Business & Technology Platform in Madrid

PlaNET25 Madrid has emerged as the most significant business and technology platform in the Community of Madrid, providing an unparalleled environment for fostering professional relationships, exploring innovative solutions, and generating synergies between companies, providers, and clients.

From VRARA Madrid, in close collaboration with ONE Digital Consulting, we have curated a truly unique agenda of conferences and technical sessions, highly relevant in today’s landscape, with the participation of some of the most relevant members from the XR Industry: Virtualware, Alvearium and ONE Digital Consulting.

Immersive Expert Sessions Agenda
FireChat : The Future of XR and Scenarios 2025, The Imperfect Equation
With: Amy Peck Carlos J. Ochoa Fernández

Panel : The Future of Entertainment is Immersive
With: Jorge Huguet Rodriguez Amy Peck Peter Andermatt Andy Fidel Karen Moctezuma Vega and presented and moderated by Carlos J. Ochoa

Key Note : Everything you think You Know About Innovation is wrong
With: Amy Peck

Panel: Spatial Computing and Intelligent Digital Twins
With: Jose San Leandro Ros Jesus Garrido, and presented and moderated by Carlos J. Ochoa.

Additionally, we set up an experiential zone featuring Alvearium, a recent addition to our chapter, and ONE Digital Consulting. Showcasing the latest and most advanced XR technology, the space welcomed hundreds of professionals, who experienced firsthand how immersive experiences can push the boundaries of what’s possible.

“Positioning Madrid as a hub for technological and digital solutions," stated Carlos J. Ochoa, President VR/AR Association Madrid Chapter

https://youtu.be/A07XKXm0JGA?si=tnlx3ktS5ADCY0Ov