Becoming the first black woman to get a Masters Degree in Extended Reality Technologies from Arizona State University

VRARA Member Tochi Nwosu made history as the first Black woman to earn a Master's degree in Extended Reality Technologies from Arizona State University's MIX Center.

Extended Reality (XR) includes Virtual Reality (VR) and Augmented Reality (AR). Tochi graduated in 2024 from the first class of the MIX Center at ASU. Her achievement is significant for underrepresented groups in the XR industry, emphasizing the importance of diversity in shaping the future of this innovative technology. An inclusive XR industry encourages a wider range of ideas and experiences, resulting in applications that cater to a broader audience and address a greater variety of challenges.

Congratulations Tochi!

Recap of our enterprise session with Duke Energy XR

Damon Shackelford hosted our online session with 20+ executives to learn from Duke Energy’s XR leader!

The conversation started with sharing backgrounds, focusing on experiences in the VR and utility space, with Jenny highlighting her background in nuclear energy and digital transformation. The discussion progressed to transitioning Duke Energy to an external profit center, developing virtual reality training for electrical operators, challenges in selling VR services, and exploring XR opportunities. Jenny expressed concerns about financial challenges, cybersecurity training, and lack of engagement, leading to plans for implementing design sprints for gamification. The team discussed implementing gamified simulation training, scenario planning, AI-powered characters in training, AR applications for customer delivery operations, and the implementation of a virtual training center metaverse. Jenny advocated for a centralized platform for all training materials within the metaverse. The meeting concluded after covering various topics related to VR training and XR opportunities at Duke Energy.

Topics & Highlights

2. Transition to Profit Center

• next steps involve finalizing contracts, legal processes, and sourcing documentation to secure funding for hiring a business development person to handle sales.

3. Development of Virtual Reality Training for Electrical Operators

• The decision to develop virtual reality training to reduce safety risks, increase engagement, and improve qualification rates for electrical and gas technicians was made, leading to significant industry firsts.

• Approval obtained to sell virtual crew products built with non-regulated dollars, with plans to leverage marketing budget for sales in 2022.

4. Challenges in Selling VR Training Services

• reasons behind making the VR training service viable for sale, including successful qualifications, shareholder expectations, and the company's first experience with Software as a Sales.

• Various challenges discussed include approval difficulties due to fairness concerns, misconceptions about VR as games, and overcoming naysayers through successful demonstrations and positive feedback.

5. Virtual Training Environment Development

• process of creating a custom virtual training environment using a simulation tool similar to SimCity, where trainers can build and customize their own substations for training and qualification purposes.

6. XR Opportunities at Duke Energy

• concerns about financial challenges, cybersecurity training effectiveness, and lack of engagement in training programs, leading to the decision to implement design sprints for gamification.

• plans to teach her team about design sprints for gamification in cybersecurity training, aiming to enhance engagement and understanding among participants.

7. Implementation of Gamified Simulation Training

• challenges of securing funding upfront for the gamified simulation training despite potential cost savings of $10 million. Damon Shackelford and Steven F also express concerns about the difficulty in obtaining budget based on projected savings.

8. Scenario Planning and Visualization

• explore the use of AI and deep learning to enhance the gamified simulation training, potentially making it more immersive and engaging.

• interest in using AI to create a better business case and agrees to give it a try.

• importance of exploring new business strategies and technologies, encouraging a mindset shift towards innovation and risk-taking.

9. AI-powered Characters in Training

• The team is actively working on implementing AI-powered characters for training scenarios, focusing on creating avatars with specific job roles, incorporating PPE, and developing a virtual training center with a metaverse for multiplayer interactions.

10. Augmented Reality (AR) Applications

• The team has successfully implemented an AR application for customer delivery operations using iPads, streamlining the approval process and reducing rework, with plans to explore more AR and VR applications.

11. Implementation of Virtual Training Center Metaverse

• personal opinion on having all training materials in one application within a virtual training center metaverse

Call for Speakers: VRARA Finland - Showcase Your Work!

The Finnish Chapter of the VRARA is now looking for engaging and passionate speakers who are willing to share their work, insights, and experiences with fellow industry professionals and enthusiasts at our in-person networking socials and demo days.

We are seeking speakers who:

• Have cutting-edge knowledge and expertise in VR/AR.

• Have developed groundbreaking projects, tools, or methodologies in the field.

• Can deliver an engaging and informative presentation

Perks of participating:

• Showcase your work.

• Network with fellow industry experts, business leaders, and VR/AR enthusiasts.

• Receive recognition and build your professional reputation.

• Obtain valuable feedback and spark new collaborations.

How to Apply:

To submit your interest or proposal, please contact Sam and May, at finland@thevrara.com.

Spaces are limited, and we encourage you to apply soon to secure your opportunity to contribute in the upcoming VRARA Finland chapter events. Should you have any questions or need additional information, please don't hesitate to contact Sam and May via email or LinkedIn.

WEART introduces the new TouchDIVER Pro haptic glove: a new dimension for XR interactions

June 11, 2024 – WEART, hardware and software haptic technology provider, has released today the second generation of the TouchDIVER haptic glove – the TouchDIVER Pro glove. Developed from extensive customer feedback and market analysis carried out since 2021, the TouchDIVER Pro glove is tailored for professionals in XR training, virtual prototyping, teleoperations, immersive marketing experiences seeking natural and realistic manipulation with virtual and digital objects. 

TouchDIVER Pro glove features a new design with six actuation points, including all five fingers and the palm, and current WEART’s unique multimodal haptic feedback, which provides lifelike force feedback, textures rendering and thermal cues. 

Key features of the TouchDIVER Pro include:

• Multimodal haptic feedback: Three co-localized haptic feedback, which allow users to feel objects that are grasped or touched in XR, with a level of realism never reached before.

• SDK: an intuitive SDK is included in the package, enabling a fast and efficient tactile augmentation of XR contents. It also includes an innovative hand-object interaction model ensuring realistic, consistent and reliable manipulation capabilities.

• Full hand tracking: All fingers are tracked with precision of 0.6 degrees, featuring a combination of tracking sensors, thus enabling complex gestures and interactions.

• Zero setup time: Easy to wear, no adapters, and hot swapping of the battery.

• Easy deployment: The gloves can be paired with standalone headsets or work in PC-based setups, according to the user needs.

• Low latency: Three connectivity modes - WiFi, Bluetooth Low Energy (BLE), and a tethered version - cater to various user needs and setups.

"TouchDIVER Pro represents the culmination of extensive collaboration with our customers and partners, driven by our shared commitment to enhance realism in XR manipulation” said Guido Gioioso, CEO and Co-Founder of WEART. “Our focus on authenticity ensures that every intangible interaction feels tangible, empowering users to engage with virtual environments as if they were real."

The gloves, available in pairs, are designed to work with all major headsets available, in accordance with WEART's dedication to making haptic technology more accessible and widespread. The current version of TouchDIVER has been embraced by various customers across task operations, safety training simulations, teleoperations, and immersive customer experiences within luxury, automotive and retail sectors. This adoption is mostly attributed to the high-speed resolution of the embedded haptic technology, the compact and lightweight design, and the easy integration into VR projects. 

TouchDIVER Pro gloves will be sold in pairs and will be available for pre-orders from June 11, 2024 at €3,900 on WEART’s website and through a global network of distributors. 

WEART will be showcasing TouchDIVER Pro glove during AWE USA at Booth 630, from June 18 – 20 in Long Beach, California. For more information, visit weart.it. 

Note: Images, company assets, interviews, demos, and additional information are available upon request at info@weart.it 

Immerse Yourself in the XR Future of Healthcare: A Summary of the BIO Conference Panel Discussion

As the founder and president of the VR/AR Association and CEO of The Immerse Group, I am thrilled to share insights from the impactful panel discussion on the future of Extended Reality (XR) in healthcare at the BIO Conference in San Diego on June 6, 2024. This event highlighted the transformative potential of XR technologies—Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—combined with AI and biosensing in revolutionizing healthcare.

Panel Highlights

The session, moderated by Gail Gannon, CEO of Ensante' and Director of the Neurotech Collider Lab at UC Berkeley, featured distinguished experts:

• Walter Greenleaf, Neuroscientist and VR & Digital Health Expert from Stanford's Virtual Human Interaction Lab, emphasized the robust scientific foundation supporting XR's application in mental health treatment, addressing conditions like PTSD and anxiety disorders.

• Julia Scott, CEO of Gambit Labs and Director of the Brain and Memory Care Lab at the University of Santa Clara, showcased how XR can enhance cognitive rehabilitation for patients with Alzheimer’s and other memory-related conditions.

• Mylea Charvat, CMO of Altoida, discussed the integration of XR in early diagnosis and prognosis, particularly in detecting neurological conditions through immersive assessments.

• Mark Edwards, CEO of Viewmind, highlighted the use of XR in objective and dynamic clinical assessments, improving accuracy and patient outcomes.

Key Insights from the Discussion

The panel explored several critical topics, including the use of real-time brain activity monitoring with immersive technologies to derive objective data versus subjective data. This shift allows for more precise and personalized treatments, significantly enhancing patient care.

The presence of three neuroscientists on the panel underscored the importance of scientific rigor in developing XR applications for healthcare. These experts discussed how tech titans are now part of this ecosystem, driving innovation and expanding the reach of XR technologies.

Importance of Multi-Modality Data Inputs

One of the key points highlighted was the role of XR as the new user interface. Multi-modality data inputs, such as eye tracking and neuroimaging markers, are becoming increasingly important, allowing for highly personalized experiences and wellness solutions. Eye tracking, for example, can measure functional changes in the brain and analyze placebo effects, providing deeper insights into treatment responses for conditions like depression and attention deficit disorder.

Segmenting Patient Populations and Combination Therapy

Segmenting patient populations based on neuroimaging markers and other data inputs enables more targeted and effective treatments. The concept of "combination therapy," which integrates immersive technologies with traditional treatments, was discussed as a powerful approach to improving outcomes and reducing costs.

Live Demonstrations

Following the panel, attendees experienced live demonstrations of cutting-edge XR applications, demonstrating their real-world impact on patient care. These demos included:

• Lincoln Nguyen, CEO of Karuna Labs, presented VR simulations for chronic pain treatment, which are FDA-registered and HIPAA-compliant.

• Alex Azzi, CEO of XR Workout, showcased an AR fitness program that personalizes exercise routines for physical rehabilitation.

• Veena Somareddy, CEO of Neurohabvr.com, demonstrated how VR environments are used in neurological rehabilitation to enhance patient engagement and recovery.

• Andreas Forsland, CEO of Cognixion, provided a recorded demo accessible via QR code, showing how their technology aids in communication for patients with speech impairments.

Market Opportunity and Impact

The market for XR in healthcare is expanding rapidly, with projections estimating it will reach $10.82 billion by 2027. This growth is driven by the increasing adoption of XR technologies in clinical settings, offering solutions for mental health therapy, pain management, physical rehabilitation, and cognitive assessment. Companies like XRHealth, Psious, and OxfordVR are leading the charge with innovative applications that improve patient outcomes and reduce healthcare costs.

Importance of Collaboration in Higher Education and Corporate Wellness

Higher education institutions and hospitals play a crucial role in the development and integration of XR technologies. Universities like UC Berkeley, led by innovators such as Gail Gannon, are at the forefront of research and development in XR applications. By partnering with emerging tech companies, these institutions can accelerate the adoption of XR in healthcare, providing cutting-edge solutions for patient care and medical training.

Additionally, wellness managers at corporations should consider incorporating XR solutions into their mental and physical wellness programs. XR technologies can offer immersive experiences for stress reduction, mental health support, and physical fitness, significantly enhancing employee wellness. This integration can lead to healthier, more productive workplaces, ultimately benefiting both employees and employers.

The Importance of XR in Healthcare

XR technologies are not just futuristic tools; they are revolutionizing healthcare today. From enhancing patient engagement to personalizing treatment plans and improving clinical efficiencies, XR is redefining how we approach health and wellness. These technologies offer significant benefits in both mental and physical health, providing immersive experiences that can reduce anxiety, manage chronic pain, and support cognitive rehabilitation.

The Mission of the VR/AR Association

The VR/AR Association is dedicated to fostering collaboration and innovation in the XR industry. Our mission is to advance the adoption of XR technologies across various sectors, with a strong focus on healthcare. We believe that vertical solutions like those presented in this panel are crucial in improving lives and transforming healthcare delivery.

In conclusion, the BIO Conference panel on XR in healthcare underscored the importance of these technologies in creating a more effective, efficient, and personalized healthcare system. As we continue to explore and develop XR applications, we are setting new standards in medical science and patient care. XR is not just the future; it is healthcare now.

Nathan Pettyjohn
Founder and President of the VR/AR Association
CEO of The Immerse Group

The New State of AR/VR survey is live now

The New State of AR/VR survey is live now!

We aim to assist the global community in understanding the essential requirements of AR and VR creators to elevate their creations to new heights.

By answering our survey questions, you have the power to influence the ecosystem and be eligible to win some fantastic prizes!

Here’s what's in store for you:

• Brand-new virtual Goody Bag upon survey completion.

• Premium prize draws every week.

• Cash rewards if you spread the word. Join our referral program, share the survey and win up to $500 USD in cash.

• Make an impact: Every participation counts! We will donate to the charity of your choice.

Don’t miss out on your chance to impact the world of AR/VR tools!

VRARA Madrid Presents: "5 years from now-Unveiling the 5 key technologies shaping immersive tech industries"

Guest post from VRARA Madrid Chapter President Carlos Ochoa:

I am genuinely excited to announce and share that "The Dream Team is Back in Town" and will participate in "The Immersive Planet Series," powered by @VRARA Madrid and directed and coordinated by Carlos J. Ochoa (president of VRARA Spain) at the premier innovation event, DES | Digital Enterprise Show 2024 .

As a Media Partner and members of the Advisory Board, VRARA Madrid plays a crucial role in driving digital transformation and business innovation in the fields of #ImmersiveTechnologies, #AI, and #SpatialComputing.

This year, we anticipate more than 17,000 professional attendees at the event, and for this reason, we have prepared a truly extraordinary and luxurious agenda.

I would like to welcome this exceptional group of experts and esteemed VRARA Members including Amy Peck, Elisabetta Rotolo, Jolanda Tromp, and David Moreno, among others. Together, we will offer unique experiences, innovative ideas, and technological solutions that are shaping the future of business and society.

I invite you to the "5 sessions" we have prepared, where most of the speakers are women leading the world of immersive technologies across various sectors. We will visualize the future in 5 years, explore trends in immersive entertainment, differential technologies in today's society, entrepreneurship, and use cases that help us advance towards a better and more equal society.

Get ready for "Total Immersion," where we will discover the innovative technologies poised to revolutionize future industries, guided by international leaders. Our expert panelists will provide high-value insights and experiences on the latest advancements driving innovation in virtual and augmented reality, spatial computing, digital twins, haptic feedback systems, artificial intelligence, and blockchain integration.

Don't miss this opportunity to get ahead and explore the future of immersive technology firsthand with industry visionaries.

Join us to explore how the most inspirational and experienced leaders in the sector and the VR/AR Association (VRARA) community, together with the industry drivers, are redefining the digital landscape!

Additionally, at our booth 1D412, with 40m2, you can participate in networking activities, interact with international speakers, present your projects, and enjoy the premiere of VIVALDI 3.0, The Immersive Universe of The Four Seasons, presented by ONE XR Studio, in collaboration with the Reina Sofia School of Music and musician Ara Malikian.

We have special 50 VIP Free passes and 100 Business Free passes for all VRARA Members.

For more information, please contact Carlos@thevrara.com.

Discounts, Industry Insights, Mixers, and more: VRARA Member Exclusives for AWE 2024!

VRARA is proud to partner with AWE USA 2024. VRARA members receive three opportunities to maximize their experience in the conference (additional detail for each below):

1. 30% discount to general AWE tickets, email info@thevrara.com to obtain code.

2. 50% discount to AWE Focus , which offers a curated experience designed specifically for executives, decision-makers, and thought leaders in the XR space.  (note: application process required); email info@thevrara.com to obtain code.

3. CORAL: VRARA AWE Social Mixer: Presented jointly by the VRARA LA and Orange County chapters to provide VRARA members an unforgettable night of food, drinks, networking and most importantly, fun!

With your 30% discounted ticket to AWE USA 2024, you’ll have access to:

•  500+ speakers in 15 tracks covering topics from Gaming & Entertainment to Healthcare, Web3, XR Enablement, Enterprise and many more

•  300+ exhibitors showcasing their latest innovations with live demos

•  Join the Start-up Pitch Competition

•  Meet the XR Hall of Fame inductees in a ceremony recognising the pioneers who built the AR and VR industry

•  Visit the XR Museum 

•  Auggie Awards ceremony 

•  Parties, activations and unlimited networking opportunities
  

With your 50% discount to AWE Focus, you will:

• Network with Key Players: Connect with industry leaders, build valuable relationships, and identify potential partners.

• Spark Big Ideas: Immerse yourself in cutting-edge technology discussions and discover new ways to leverage XR in your enterprise.

• Shape the Future of XR: Gain insights from industry experts and collaborate on strategies to propel the XR revolution forward.

• We're offering a special opportunity for VRARA members that are enterprise professionals to attend AWE Focus. These discounted tickets provide access to a sales-free environment dedicated to fostering collaboration, idea sharing, and networking.

Limited Availability - Apply Now!  Tickets for Enterprise attendees are limited and require an application process.  Solution providers, students, and non-end-users are not eligible.

CORAL: VRARA AWE Social Mixer: Reserve your ticket today!

XR's Enterprise Future with AWE Focus and VRARA Replay
- Gain insights from industry experts as they explore the latest trends and advancements in VR, AR, and the broader XR landscape.
- Discover the powerful collaboration between VRARA, the industry's leading non-profit association, and AWE, the world's largest and longest-running XR conference.
- Learn how this new relationship will foster collaboration and drive the XR industry forward.
- Get inspired to attend AWE Focus, the exclusive enterprise-driven event at AWE!

Have we Reached the Tipping Point of VR? The VR/AR Bytes Podcast with Lorne Fade of VR Vision

In the latest VRARA Bytes podcast, our COO John Cunningham interviews Lorne Fade who is the co-Founder and COO of VR Vision, a Toronto based company specializing in development of enterprise XR and Digital Twin solutions. In addition to his role at VR Vision Lorne is also involved with various other ventures including founding a digital marketing studio called Fade Digital and being CTO of a VR Healthcare company called Reality Well that focuses on improving quality of life for seniors.

Some of the questions that Lorne Fade answers are:

1) What things are you excited about in terms of recent technologies, developments, etc. that are driving adoption of XR generally

2) What are some of the biggest challenges that enterprise users still need to overcome

3) What is your favorite case study/example of XR

4) Do you think we have reached the tipping point for adoption of XR in the enterprise segment

5) Tell us about the whitepaper that you published with other industry experts? What was the motivator? What kind of reception have you

To read VR Visions Whitepaper go to https://lnkd.in/grmGB8z8

See the preliminary agenda for our Best in XR, Digital Twin, AI (Enterprise Summit 2024). Speakers from Boeing, UPS, Lenovo, Amazon AWS, Eastman, others.

We already have 1100+ people registered for our annual Enterprise Summit on XR, Digital Twin, and AI on July 24 and will have 30+ speakers from Boeing, UPS, Lenovo, Amazon AWS, Eastman, others. Below is our preliminary program:

Dan Cotting, Amazon AWS
Scaling Enterprise Spatial Experiences in the Cloud:​
Spatial experiences often rely on significant amounts of complex and large 3D data sets. Unfortunately, many enterprise IT organizations are not well-equipped to manage and distribute this data at scale, which limits overall business value. This session will explore how to incorporate a spatial data plane strategy into your organization and use cloud services to scale in an extensible, secure, and resilient manner across business teams. Learn how cloud technologies can streamline 3D data creation and ingestion (3D reconstruction, photogrammetry, NeRFs, etc), 3D data management (spatial data lakes), and 3D applications (cloud rendering, AI/ML, etc.)
​
​Mark Gröb, UPS
Strategies for Immersive Tech Adoption in your Large Corporate Entity:​
Blunt, common-sense strategies for Large Enterprise looking to deploy / integrate XR for their Business. From common use-cases that are "no brainers", to how should you view risks in adopting this new "force multiplier" technology.
​
​Cindy Mallory, ATS. Plus, Amazon, Morgan Stanley.
Frontier Technologies - The New Enterprise Paradigm:​
We will explore how advanced tools and systems create highly engaging and interactive experiences that blend possibilities across the physical and digital. Learn how these emerging technologies are being developed, deployed, and scaled for enterprise use, and discover their transformative potential across various sectors by providing new ways to visualize, interact with, and manipulate information.
​
​Lucky Gobindram, CXR Agency. Plus, Boeing, others.
XR - The Next Frontier in Enterprise Innovation:​
Learn about the strategic implementation of XR in operations, training, and customer service, emphasizing the technology's role in enhancing decision-making, reducing errors, and fostering a culture of continuous improvement.
​
​Jeremy Joseph, Bluedrop. Plus, i3 and others.
Digital Twins and XR in Aerospace - What are they and how do you use them:​
A panel diving into what an acceptable definition of Digital Twin is and how Digital Twins and XR can be used effectively in Aerospace. Common misconceptions, approached, and challenges.

Damon Shackelford, Eastman Chemical Company and Amy Peck
Enterprise XR Trend Spotting:​
Top 5 XR technology trends
​
​Vi Kellersohn, Oberon Technologies
Leveraging VR to Enhance Workforce Training in Nuclear Facilities:​
*See how industry leaders are using immersive virtual experience to safely onboard and train workers.
*Hear how they are using the latest tools including Apple Vision Pro, HTC, Meta, 3DI and more.
*Learn about the innovative solutions to keep workers safe and more proficient in the field.
​
​Carolina Salazar
VR Horizons - Advancing Human-Centric Technology:​
Get ready to immerse yourself in the world of virtual reality as we discuss how this technology is redefining the human experience and paving the way for a future centered around humanity.
​
​Leslie Shannon, Nokia
XR + AI = Your New Enterprise Superpower:​
XR, Digital Twins, and AI have each already proved their individual worth in Enterprise settings – so what do you get when you combine them? Please join Nokia’s Head of Trend and Innovation Scouting for a look at the deep insights we’ll be able to access in the very near future, powered by the intersections of these disruptive technologies.

​Kevin ODonovan panel:

Digital Twins - From the ‘art of the possible’ to today's Industrial realityJoin us for an engaging panel discussion delving into the evolution of Digital Twin technology, from the visionary ‘art of the possible’ to the reality when it comes to the deployment of Digital Twins in Industry today. Industry experts will explore how Digital Twin tech is reshaping how we design, built, operate and maintain Industrial facilities , breaking down the silo’s within organizations, democratizing access to data, providing for a wide range of immersive experiences, while enabling all sorts of ‘what if’ scenario planning via simulation. And all at a scale we have never seen before...

More added soon!

About our event

This will be a virtual LinkedIn Live event. LinkedIn has 1 Billion users and more than 57M businesses are listed on LinkedIn, and our event will help elevate your brand and get you established as an authority in the industry. Our last virtual event on LinkedIn Live, Best of Europe was very successful with lots of engagement; we had 3200+ attendees and 30+ speakers. Plus, 100’s watched the recordings!

If you would like to speak at and or sponsor at event, email kris@thevrara.com

Travancore Analytics: Elevating forklift training with virtual reality

Guest Post from VRARA Member Travancore Analytics.

Unity has featured one of our outstanding client success stories!

Discover the captivating case study of Travancore Analytics, showcasing their immersive training program for Virtual Forklift (formerly known as Forklift University). Harnessing Unity's robust features, Travancore Analytics has redefined training outcomes for heavy machinery operators, paving the way for a safer and more effective training experience.

This case study delves into the meticulous process behind the creation of this pioneering training program, shedding light on the collaboration between Virtual Forklift and Travancore Analytics, and the transformative impact it has had on training methodologies and outcomes.

Virtual Forklift's quest for a safer and more efficient training approach drove them to seek a solution that mitigated the inherent risks associated with traditional forklift training methods. The partnership with Travancore Analytics birthed a custom-built VR training application tailored precisely to Virtual Forklift's needs. Through collaborative efforts and leveraging Unity's advanced capabilities, Virtual Forklift and Travancore Analytics have set a new standard in heavy machinery training, paving the way for safer, more engaging, and highly effective training methodologies.

Check here for the full article: 

https://unity.com/resources/travancore-analytics

Website: https://www.travancoreanalytics.com/

Follow us on Linkedin for latest updates: 

https://www.linkedin.com/company/travancore-analytics/

APU'S XR Studio unveils advanced immersive tech ecosystem

In the ever-evolving field of education, Asia Pacific University of Technology and Innovation (APU) is at the forefront with its cutting-edge XR Studio, a transformative hub that is redefining the landscape of immersive technologies in Malaysia and beyond.

Under the visionary leadership of APU's chief innovation and enterprise officer Prof Dr Vinesh Thiruchelvam, this advanced facility represents a significant investment of RM2.25mil, establishing APU as a trailblazer in immersive technology education within Malaysia and beyond.

Pioneering in spatial computing facilities dedicated to Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technologies, this initiative is not only a first in Malaysia but also sets a new standard for immersive technology education in higher learning institutions.

XR, which is the acronym for Extended Reality, is an umbrella term that covers all technologies of AR, VR, and MR. The establishment of the XR Studio underscores APU's dedication to developing talents for the VR, AR, and MR ecosystem. The design of the XR Studio is considered the first of its kind outside the USA.

Collaborating with Ministry XR, a specialist in spatial computing interfaces, APU has co-developed a pioneering VR and AR education blueprint. This collaboration ensures that students have access to new wave hardware and software, enabling them to gain practical experience with immersive technologies.

In its commitment to staying ahead of technological advancements, the XR Studio recently invested an additional RM150,000 in upgrading hardware facilities. This investment is directed towards acquiring new and trendy XR hardware, facilitating innovative project developments and ensuring students have access to the latest tools in the XR space.

According to APU's School of Computing (SoC) creative interactive technology (CIT) lecturer Dr Siti Azreena Mubin, the XR Studio houses advanced facilities such as a 360-degree volumetric video capture zone, the Extended Education Experience Station (EDEX), high-spec gaming workstations, and MR smart glasses. These resources provide students with a comprehensive platform to explore and innovate within the XR domain.

Dr Siti Azreena also highlights ongoing research initiatives within the XR Studio, including the VR cycling training set and the XR Studio chatbot powered by GPT-3.5 API.

“The VR cycling training set, a research project funded by APU's internal grant (RDIG), aims to enhance cycling training effectiveness by integrating wind, uphill climb, and titling slope effects into one cohesive product,” Dr Siti Azreena shared, highlighting the studio’s commitment to innovative research.

“As for the chatbot created using the GPT-3.5 API, its development is intended to assist in demonstrating and introducing XR Studio to visitors. The chatbot appears as an avatar, facilitates two-way communication via a microphone, and is embedded in the EDEX PC for display on the HoloLens glass," Dr Siti Azreena explained.

Moreover, APU's strategic partnership with the VR/AR Association (VRARA) further enhances its global connectivity within the XR community.

Prof Vinesh serves as VRARA's Malaysian chapter president, while Dr Siti Azreena acts as its secretary, providing students and staff with invaluable networking opportunities and access to industry insights.

Beyond academic excellence, APU's XR Studio plays a pivotal role in nurturing interdisciplinary collaboration. By encouraging students and academic staff from diverse disciplines to leverage their expertise within the XR ecosystem, APU fosters innovative solutions with real-world applications.

The integration of Meta Quest 3, a cutting-edge XR hardware introduced by Meta in October 2023, further enriches the XR Studio's capabilities. This device enables immersive experiences in Mixed Reality (MR), empowering students to explore new frontiers in spatial computing.

APU's commitment to digital transformation and innovation extends beyond the campus, strengthening its position as Malaysia Digital Economy Corporation (MDEC)'s Premier Digital Tech Institution (PDTI). Through curriculum integration, research and development, industry partnerships, talent development, community outreach, and XR project showcases, APU is driving impactful change in Malaysia's digital landscape.

One of the hallmarks of APU's XR Studio is its dedication to ensuring high employability for its graduates. APU has established extensive partnerships with leading XR companies, startups, and industry organisations, fostering collaboration, innovation, and technology transfer within the XR ecosystem.

The XR Studio serves as a hub of creativity and innovation within the APU community. It benefits various groups, including schools and researchers, non-technical students, industry partners, professionals, and government agencies. By providing access to advanced XR technologies, APU empowers its stakeholders to explore new possibilities and drive meaningful advancements in their respective fields.

Commenting on his brainchild, Prof Vinesh remarked, "APU's XR Studio is not just a facility but a catalyst for transformative education.

“By setting new benchmarks in experiential learning, interdisciplinary collaboration, and industry integration, we are empowering students to thrive in the dynamic landscape of immersive technologies.

“Our goal is to inspire innovation, nurture talent, and shape future leaders who will drive impactful change in the digital economy."

Join the varsity’s team at APU's XR Studio and embark on a journey into the future of education, where innovation meets imagination, and technology transforms learning. Come discover what sets APU apart at their Open Day on June 1-2, where you can experience its purpose-built campus with an ultra-modern design located in Technology Park Malaysia, Kuala Lumpur. To learn more and stay updated, visit https://www.apu.edu.my/.

VIRTUALWARE WINS BEST TRAINING SOLUTION WITH VIROO AT XR AWARDS

The Spanish Virtual Reality company Virtualware (MLVIR.PA) has won the Best Training Solution with its enterprise VR platform VIROO at 2024 XR Awards celebration presented by XR today.

The most remarkable achievements in the tech industry were released on the 23rd of June. XR Today, the leading international news publication, celebrated excellence in XR technology by hosting the XR Awards. A panel of 12 judges included industry experts such as Amelisa Kallman from The Big Reveal, Cam Stevens of the Pocketknife Group, and Samantha Kingston of Virtual Umbrella.

VIROO is an easy-to-use, scalable, all-in-one platform that significantly reduces training time, costs, and workplace errors while improving retention and accessibility. It meets the training needs of organizations of all sizes and sectors, allowing industrial corporations to enhance team training and simulation in complex, highly collaborative environments

Over 40 companies and institutions worldwide have adopted it, including GE Vernova, Ontario Power Generation, Gestamp, ADIF, the Spanish Ministry of Defense, Invest WindsorEssex, McMaster University, University of El Salvador, Conalep, and EAN University.

“It needs to be easy to use, you need to understand immediately what it is about, and intuitively see when you are failing, where and why.  In training, it needs to be supportive” . -Jay Latta (The Fusionist)

“Virtualware’s exceptional work in Training has helped push the category forward, and we are thrilled to see their accomplishments acknowledged at XR Awards 2024”.-David Dungay, Editor in Chief at XR Today.

“This award is a testament to our journey, together with our clients and partners, to redefine the standards for virtual reality in education and industrial training”. Unai Extremo, CEO & founder at Virtualware

Summary of our New Challenges of 3D Volumetric Capture and Its Application to Real-Time XR

Carlos Ochoa hosted our online session. The importance of volumetric capture in creating interactive content, applications in music experiences, and immersive experiences for young people were highlighted. The meeting covered the challenges and future potential of volumetric video technology, including its integration in live concerts. We emphasized the need for practical education in tech fields and suggested introducing AI education for kids and parents. The discussion also touched on investment in technology for education, studio setup, future projects, technology adoption, challenges with Unity and Unreal platforms, and the future of technology focusing on web-based experiences.

Topics & Highlights

Volumetric Capture and Interactive Content Creation

• volumetric capture and its value in the immersive field, emphasizing the challenges of processing large amounts of data for real-time experiences.

• need for new interactive content formats, the limitations of current one-directional content shared by brands and artists, and the significance of integrating real people through volumetric video for enhanced audience interaction and engagement.

4. Volumetric Video Applications

• capabilities of volumetric video technology, such as creating holographic experiences with idols , integrating real teachers in education, and enhancing learning and first aid training through interactive experiences.

5. Immersive Music Experiences

• potential of volumetric video technology in creating immersive music experiences, like having artists like Taylor Swift perform in users' homes and enabling interactions like taking photos and recording videos with them.

6. Creation of Immersive Experiences for Young People

• importance of storytelling, training musicians/actors in technology, and ensuring high-quality recordings for immersive experiences.

• complexities of recording hyper-realistic content, the use of volumetric video, and the extensive data processing required for creating realistic 3D objects.

7. Volumetric Video Technology

• The discussion covers various aspects of volumetric video technology, such as the time and cost challenges in processing data, live streaming capabilities, 3D avatar generation, potential applications in video games, education, and entertainment.

8. Integration of Volumetric Video in Live Concerts

• The decision to focus on integrating volumetric video technology in live concerts for real-time interaction with avatars and exploring new engagement opportunities with audiences.

• Concerns raised about the delay time in using current technology, potential innovations with future technologies like 6G, and the need for improvement in interactive experiences.

9. Innovative Education Methods

• need for students to work with professionals in the tech sector to learn from real-world challenges and solutions, highlighting the importance of fresh perspectives and innovative thinking.

• introducing artificial intelligence education for kids and parents, stressing the importance of preparing for the future and ensuring everyone has the necessary tech knowledge.

10. Investment in Technology for Education

• creating volumetric video technology studios may require an investment of around 200,000 euros, along with additional fees for using the technology from other studios.

11. Discussion on Studio Setup and Content Generation

• costs involved in setting up a studio and generating content, with different price points for each option.

• persuading a business partner to fund the studio setup as they are more interested in creating applications rather than owning the studio.

12. Discussion on Future Projects and Technology Adoption

• shift towards 3D images and the potential decline in traditional reading and writing skills in the younger generation.

• idea of finding funding to set up a studio in Silicon Valley, indicating a potential next step.

• concerns about the challenges in convincing older individuals, including his own children, to adopt new technologies like AI and digital tools.

13. Challenges with Unity and Unreal Platforms

• concerns about the challenges encountered with Unity and Unreal platforms, highlighting the need for extensive programming efforts, compatibility issues with headsets, and the importance of collaboration with partners for support.

14. Future of Technology and Web Experiences

• potential of using web for immersive experiences, highlighting the shift towards web-based technologies for accessibility and user engagement, with a focus on advancements in 3D technology by NVIDIA.

Recap of our weekly session on XR Marketing & Buzzwords. Challenges in procurement and support..

Damon Shackelford and Cindy Mallory hosted our online session (and Mark, who joined our online session using his Apple Vision Pro and demonstrated the Apple avatar, which is getting better with AVP updates!)

The meeting began with a discussion on VR/AR marketing, where participants shared experiences and projects related to virtual reality and immersive technologies. The impact of buzzwords in marketing for XR and immersive tech was explored, with Mark suggesting their beneficial use despite potential confusion. Concerns were raised about the confusion surrounding emerging technologies like AI, XR, and metaverse in the workplace. The conversation also touched on extending reality and marketing buzzwords in the XR industry, emphasizing the importance of unique selling propositions. Challenges in procurement and support due to diverse technologies were highlighted, along with the need for industry efforts to drive immersive technologies adoption. The meeting concluded with plans to revisit and collaborate on the discussed topics in the future.

Topics & Highlights

2. Impact of Buzzwords in Marketing for Virtual Reality and Immersive Technology

• using buzzwords in marketing, even if confusing, can be beneficial for promoting technology. He humorously emphasized the importance of flashy terms and acknowledged the evolving nature of terminology in the tech industry.

• importance of education and understanding in adopting emerging technologies like virtual reality, immersive tech, XR, and mixed reality. She questioned whether the use of buzzwords in marketing hinders or helps adoption at an enterprise scale.

• rebranding to Spatial Computing and the introduction of new terms like 'volumetric apps.' He anticipated continuous changes in terminology and the emergence of more new words in the future.

3. Confusion around Emerging Technologies

• The conversation highlights concerns about the confusion stemming from the coexistence of AI, XR, metaverse, and buzzwords in the workplace. Participants express challenges in understanding the implications and applications of these emerging technologies, leading to potential misinterpretations and difficulties in decision-making.

4. Discussion on Extending Reality and Marketing Buzzwords

• concerns about the confusion caused by the proliferation of buzzwords in the XR industry, emphasizing the need to focus on extending reality and creating new experiences rather than getting caught up in marketing tactics.

• importance of unique selling propositions in marketing, suggesting that fragmentation and differentiation in offerings may be beneficial in the short run but could hinder industry adoption in the long term.

• significance of marketing strategies in establishing a brand, citing examples of successful companies like Apple and Google that excel in marketing by being unique, differentiating themselves, and creating appeal and value.

5. Challenges in Procurement and Support

• challenges in procurement and support, mentioning the need to capture all keywords for internal shopping experiences, connecting knowledge base articles, and addressing confusion for end users due to the diverse technologies and teams involved.

6. Industry Effort for Immersive Technologies Adoption

• industry umbrella for immersive technologies, emphasizing the convergence of technologies and the spotlight on AI, hinting at the need for a concerted effort over the next three to five years to drive mass adoption.

7. Challenges in Procurement Evaluation

• concerns about the lack of understanding in procurement regarding the evaluation of equipment and software, highlighting the need for support and potential collaboration expansion.

Tommaso Tini appointed as Co-Chair of VR/AR Association Aerospace Committee

We are excited to have Tommaso Tini help lead our community for Aerospace and host our online sessions with guest presenters, live discussions, and networking to help you grow your knowledge and connections!

Tommaso Tini is an experienced Senior Client Partner at Unity, where he oversees major accounts across the EMEA region in the Government and Aerospace sectors. His client-centric approach has been instrumental in driving innovation across global Aerospace organizations.

At Unity, Tommaso collaborates with a diverse array of aerospace organizations across the EMEA region, encompassing both civil and defense sectors. The key success factor is the ability to drive change by leveraging Unity's technology platforms and capabilities. This enables a multitude of critical use cases in areas such as virtual collaboration, simulation, and training.

In parallel, Tommaso is a Founding Partner at ToDem Consult where he leads the Sales & Leadership practice, leveraging his experience to train and mentor sales professionals.

Tommaso's commitments extend beyond his corporate roles. He serves as a Steering-Committee Member and Mentor for the non-profit organization Talented Italians in the UK (TIUK). In this role, he provides guidance to young talents, helping them navigate their career paths and realize their full potential.

Adding to his portfolio, Tommaso has recently published his first book titled "Winning Your Sales Game." This book is designed to inspire and equip sales professionals with the tools and strategies needed to enhance their performance and achieve success in the competitive sales landscape.

With a passion for leadership, sales excellence, and mentorship, Tommaso strives to make a significant impact across multiple sectors, championing the development of both organizations and individuals.

“I am deeply honored and thrilled to announce my appointment as Co-Chair for the Aerospace Vertical at the VRARA.
This role presents a tremendous opportunity to facilitate collaboration and forge connections between the vibrant EMEA Aerospace community and the global network of experts affiliated with the VR/AR Association.
I am committed to leveraging this platform to foster synergies, share knowledge, and cultivate expertise that will drive meaningful value creation for all stakeholders involved.
Together, we can embark on a journey of innovation and exploration, shaping the future of aerospace technology.
”

— Tommaso Tini

Virtualware and the Centre for Integrated Transportation and Mobility partner to introduce VIROO platform for design review in transportation sector

This press release was originally published by Virtualware on April 7, 2024. Read the original press release here.

Bilbao, Spain, April 7 , 2024.- Virtualware (EPA: MLVIR), the European leader in virtual reality has signed a partnership agreement with the business accelerator for innovators in the smart, connected and electrified transportation sector, the Centre for Integrated Transportation and Mobility (CITM) to introduce the VR Platform VIROO into the transportation market.

CITM, supported by Innovation Factory and funded through the Ontario Vehicle Innovation Network (OVIN) is a business accelerator program for startups driving the future of smart, connected and electrified transportation.  This collaboration aims to transform the design review process in the industry, utilizing the capabilities of virtual reality (VR) to amplify collaboration and streamline operations.

The agreement will also reinforce VIROO’s presence in Ontario through its Hamilton location at  McMaster Innovation Park (MIP) with McMaster University.

“VIROO has the potential to significantly streamline our client’s design review process,” commented Richard Dunda, Director of CITM. “The ability to visualize projects in a realistic virtual environment will undoubtedly enhance collaboration and drive better outcomes for transportation innovators working to bring their solutions to market.”  

Jesus Garrido, Global Sales Manager at Virtualware, emphasizes the significance of adding CITM to their Partner Programme, “With CITM’s support, we believe VIROO will revolutionize the way design reviews are conducted, offering a seamless and immersive experience for stakeholders.” Jesús adds, “This partnership will help solidify VIROO’s position as a leader in immersive technology solutions for design review applications in Ontario’s transportation sector.”

Headquartered in Bilbao, Spain, Virtualware is a global pioneer in developing virtual reality solutions for major industrial, educational, and healthcare conglomerates. Since its founding in 2004, the company has garnered widespread recognition for its accomplishments. In 2021, Virtualware was acknowledged as the world’s most Innovative VR Company and since April 2023 the company has been listed on the Euronext Access Paris stock exchange (Ticker: MLVIR).

Virtualware’s flagship product, VIROO, is redefining the realm of enterprise VR, driving its adoption forward, leveraging innovative and sustainable strategies. Recognized for its pioneering approach in the immersive technology sector, VIROO is rapidly becoming the global benchmark for the development and deployment of multi-user VR applications in industry and education.

The VR as a service platform is already used by over 40 companies and institutions worldwide including GE Vernova, Ontario Power Generation, Gestamp, ADIF, the Spanish Ministry of Defense, Invest WindsorEssex, McMaster University, University of El Salvador, Conalep and EAN University.

Foster Collaboration in Your Multicultural Team with Immersive Technology

Did you know 89% of corporate employees work in global virtual teams? 

Today, multicultural teams are the norm, but managing them comes with challenges. Miscommunication, misunderstanding, and a lack of collaboration can hinder productivity and negatively impact employee morale. That's where Edstutia comes in!

Introducing Edstudia VR’s Cross-Cultural Competence VR module—a contemporary, captivating journey designed for multicultural teams like yours.

Our immersive learning experience takes participants on a virtual tour around the world, allowing them to dive deep into their self-awareness and develop empathy and understanding for other perspectives.

Leverage VR to embrace diversity and foster collaboration

Don't let distance or cultural barriers hold your team back. VR offers a safe space for global team members to explore their cultural awareness and hone the skills needed for effective collaboration! By participating in our Cross-Cultural Competence module, your team will:

• Gain a deeper understanding of cultural nuances and differences.

• Develop empathy and respect for divergent points of view.

• Enhance communication skills.

• Learn how to improve productivity in multicultural environments.

Take the first step in improving your team's cross-cultural competence. Experience the power of VR with a one-week free trial of our campus!

Start a free campus trial today