WEART introduces the new TouchDIVER Pro haptic glove: a new dimension for XR interactions

June 11, 2024 – WEART, hardware and software haptic technology provider, has released today the second generation of the TouchDIVER haptic glove – the TouchDIVER Pro glove. Developed from extensive customer feedback and market analysis carried out since 2021, the TouchDIVER Pro glove is tailored for professionals in XR training, virtual prototyping, teleoperations, immersive marketing experiences seeking natural and realistic manipulation with virtual and digital objects. 

TouchDIVER Pro glove features a new design with six actuation points, including all five fingers and the palm, and current WEART’s unique multimodal haptic feedback, which provides lifelike force feedback, textures rendering and thermal cues. 

Key features of the TouchDIVER Pro include:

• Multimodal haptic feedback: Three co-localized haptic feedback, which allow users to feel objects that are grasped or touched in XR, with a level of realism never reached before.

• SDK: an intuitive SDK is included in the package, enabling a fast and efficient tactile augmentation of XR contents. It also includes an innovative hand-object interaction model ensuring realistic, consistent and reliable manipulation capabilities.

• Full hand tracking: All fingers are tracked with precision of 0.6 degrees, featuring a combination of tracking sensors, thus enabling complex gestures and interactions.

• Zero setup time: Easy to wear, no adapters, and hot swapping of the battery.

• Easy deployment: The gloves can be paired with standalone headsets or work in PC-based setups, according to the user needs.

• Low latency: Three connectivity modes - WiFi, Bluetooth Low Energy (BLE), and a tethered version - cater to various user needs and setups.

"TouchDIVER Pro represents the culmination of extensive collaboration with our customers and partners, driven by our shared commitment to enhance realism in XR manipulation” said Guido Gioioso, CEO and Co-Founder of WEART. “Our focus on authenticity ensures that every intangible interaction feels tangible, empowering users to engage with virtual environments as if they were real."

The gloves, available in pairs, are designed to work with all major headsets available, in accordance with WEART's dedication to making haptic technology more accessible and widespread. The current version of TouchDIVER has been embraced by various customers across task operations, safety training simulations, teleoperations, and immersive customer experiences within luxury, automotive and retail sectors. This adoption is mostly attributed to the high-speed resolution of the embedded haptic technology, the compact and lightweight design, and the easy integration into VR projects. 

TouchDIVER Pro gloves will be sold in pairs and will be available for pre-orders from June 11, 2024 at €3,900 on WEART’s website and through a global network of distributors. 

WEART will be showcasing TouchDIVER Pro glove during AWE USA at Booth 630, from June 18 – 20 in Long Beach, California. For more information, visit weart.it. 

Note: Images, company assets, interviews, demos, and additional information are available upon request at info@weart.it 

Immerse Yourself in the XR Future of Healthcare: A Summary of the BIO Conference Panel Discussion

As the founder and president of the VR/AR Association and CEO of The Immerse Group, I am thrilled to share insights from the impactful panel discussion on the future of Extended Reality (XR) in healthcare at the BIO Conference in San Diego on June 6, 2024. This event highlighted the transformative potential of XR technologies—Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—combined with AI and biosensing in revolutionizing healthcare.

Panel Highlights

The session, moderated by Gail Gannon, CEO of Ensante' and Director of the Neurotech Collider Lab at UC Berkeley, featured distinguished experts:

• Walter Greenleaf, Neuroscientist and VR & Digital Health Expert from Stanford's Virtual Human Interaction Lab, emphasized the robust scientific foundation supporting XR's application in mental health treatment, addressing conditions like PTSD and anxiety disorders.

• Julia Scott, CEO of Gambit Labs and Director of the Brain and Memory Care Lab at the University of Santa Clara, showcased how XR can enhance cognitive rehabilitation for patients with Alzheimer’s and other memory-related conditions.

• Mylea Charvat, CMO of Altoida, discussed the integration of XR in early diagnosis and prognosis, particularly in detecting neurological conditions through immersive assessments.

• Mark Edwards, CEO of Viewmind, highlighted the use of XR in objective and dynamic clinical assessments, improving accuracy and patient outcomes.

Key Insights from the Discussion

The panel explored several critical topics, including the use of real-time brain activity monitoring with immersive technologies to derive objective data versus subjective data. This shift allows for more precise and personalized treatments, significantly enhancing patient care.

The presence of three neuroscientists on the panel underscored the importance of scientific rigor in developing XR applications for healthcare. These experts discussed how tech titans are now part of this ecosystem, driving innovation and expanding the reach of XR technologies.

Importance of Multi-Modality Data Inputs

One of the key points highlighted was the role of XR as the new user interface. Multi-modality data inputs, such as eye tracking and neuroimaging markers, are becoming increasingly important, allowing for highly personalized experiences and wellness solutions. Eye tracking, for example, can measure functional changes in the brain and analyze placebo effects, providing deeper insights into treatment responses for conditions like depression and attention deficit disorder.

Segmenting Patient Populations and Combination Therapy

Segmenting patient populations based on neuroimaging markers and other data inputs enables more targeted and effective treatments. The concept of "combination therapy," which integrates immersive technologies with traditional treatments, was discussed as a powerful approach to improving outcomes and reducing costs.

Live Demonstrations

Following the panel, attendees experienced live demonstrations of cutting-edge XR applications, demonstrating their real-world impact on patient care. These demos included:

• Lincoln Nguyen, CEO of Karuna Labs, presented VR simulations for chronic pain treatment, which are FDA-registered and HIPAA-compliant.

• Alex Azzi, CEO of XR Workout, showcased an AR fitness program that personalizes exercise routines for physical rehabilitation.

• Veena Somareddy, CEO of Neurohabvr.com, demonstrated how VR environments are used in neurological rehabilitation to enhance patient engagement and recovery.

• Andreas Forsland, CEO of Cognixion, provided a recorded demo accessible via QR code, showing how their technology aids in communication for patients with speech impairments.

Market Opportunity and Impact

The market for XR in healthcare is expanding rapidly, with projections estimating it will reach $10.82 billion by 2027. This growth is driven by the increasing adoption of XR technologies in clinical settings, offering solutions for mental health therapy, pain management, physical rehabilitation, and cognitive assessment. Companies like XRHealth, Psious, and OxfordVR are leading the charge with innovative applications that improve patient outcomes and reduce healthcare costs.

Importance of Collaboration in Higher Education and Corporate Wellness

Higher education institutions and hospitals play a crucial role in the development and integration of XR technologies. Universities like UC Berkeley, led by innovators such as Gail Gannon, are at the forefront of research and development in XR applications. By partnering with emerging tech companies, these institutions can accelerate the adoption of XR in healthcare, providing cutting-edge solutions for patient care and medical training.

Additionally, wellness managers at corporations should consider incorporating XR solutions into their mental and physical wellness programs. XR technologies can offer immersive experiences for stress reduction, mental health support, and physical fitness, significantly enhancing employee wellness. This integration can lead to healthier, more productive workplaces, ultimately benefiting both employees and employers.

The Importance of XR in Healthcare

XR technologies are not just futuristic tools; they are revolutionizing healthcare today. From enhancing patient engagement to personalizing treatment plans and improving clinical efficiencies, XR is redefining how we approach health and wellness. These technologies offer significant benefits in both mental and physical health, providing immersive experiences that can reduce anxiety, manage chronic pain, and support cognitive rehabilitation.

The Mission of the VR/AR Association

The VR/AR Association is dedicated to fostering collaboration and innovation in the XR industry. Our mission is to advance the adoption of XR technologies across various sectors, with a strong focus on healthcare. We believe that vertical solutions like those presented in this panel are crucial in improving lives and transforming healthcare delivery.

In conclusion, the BIO Conference panel on XR in healthcare underscored the importance of these technologies in creating a more effective, efficient, and personalized healthcare system. As we continue to explore and develop XR applications, we are setting new standards in medical science and patient care. XR is not just the future; it is healthcare now.

Nathan Pettyjohn
Founder and President of the VR/AR Association
CEO of The Immerse Group

The New State of AR/VR survey is live now

The New State of AR/VR survey is live now!

We aim to assist the global community in understanding the essential requirements of AR and VR creators to elevate their creations to new heights.

By answering our survey questions, you have the power to influence the ecosystem and be eligible to win some fantastic prizes!

Here’s what's in store for you:

• Brand-new virtual Goody Bag upon survey completion.

• Premium prize draws every week.

• Cash rewards if you spread the word. Join our referral program, share the survey and win up to $500 USD in cash.

• Make an impact: Every participation counts! We will donate to the charity of your choice.

Don’t miss out on your chance to impact the world of AR/VR tools!

VRARA Madrid Presents: "5 years from now-Unveiling the 5 key technologies shaping immersive tech industries"

Guest post from VRARA Madrid Chapter President Carlos Ochoa:

I am genuinely excited to announce and share that "The Dream Team is Back in Town" and will participate in "The Immersive Planet Series," powered by @VRARA Madrid and directed and coordinated by Carlos J. Ochoa (president of VRARA Spain) at the premier innovation event, DES | Digital Enterprise Show 2024 .

As a Media Partner and members of the Advisory Board, VRARA Madrid plays a crucial role in driving digital transformation and business innovation in the fields of #ImmersiveTechnologies, #AI, and #SpatialComputing.

This year, we anticipate more than 17,000 professional attendees at the event, and for this reason, we have prepared a truly extraordinary and luxurious agenda.

I would like to welcome this exceptional group of experts and esteemed VRARA Members including Amy Peck, Elisabetta Rotolo, Jolanda Tromp, and David Moreno, among others. Together, we will offer unique experiences, innovative ideas, and technological solutions that are shaping the future of business and society.

I invite you to the "5 sessions" we have prepared, where most of the speakers are women leading the world of immersive technologies across various sectors. We will visualize the future in 5 years, explore trends in immersive entertainment, differential technologies in today's society, entrepreneurship, and use cases that help us advance towards a better and more equal society.

Get ready for "Total Immersion," where we will discover the innovative technologies poised to revolutionize future industries, guided by international leaders. Our expert panelists will provide high-value insights and experiences on the latest advancements driving innovation in virtual and augmented reality, spatial computing, digital twins, haptic feedback systems, artificial intelligence, and blockchain integration.

Don't miss this opportunity to get ahead and explore the future of immersive technology firsthand with industry visionaries.

Join us to explore how the most inspirational and experienced leaders in the sector and the VR/AR Association (VRARA) community, together with the industry drivers, are redefining the digital landscape!

Additionally, at our booth 1D412, with 40m2, you can participate in networking activities, interact with international speakers, present your projects, and enjoy the premiere of VIVALDI 3.0, The Immersive Universe of The Four Seasons, presented by ONE XR Studio, in collaboration with the Reina Sofia School of Music and musician Ara Malikian.

We have special 50 VIP Free passes and 100 Business Free passes for all VRARA Members.

For more information, please contact Carlos@thevrara.com.

Discounts, Industry Insights, Mixers, and more: VRARA Member Exclusives for AWE 2024!

VRARA is proud to partner with AWE USA 2024. VRARA members receive three opportunities to maximize their experience in the conference (additional detail for each below):

1. 30% discount to general AWE tickets, email info@thevrara.com to obtain code.

2. 50% discount to AWE Focus , which offers a curated experience designed specifically for executives, decision-makers, and thought leaders in the XR space.  (note: application process required); email info@thevrara.com to obtain code.

3. CORAL: VRARA AWE Social Mixer: Presented jointly by the VRARA LA and Orange County chapters to provide VRARA members an unforgettable night of food, drinks, networking and most importantly, fun!

With your 30% discounted ticket to AWE USA 2024, you’ll have access to:

•  500+ speakers in 15 tracks covering topics from Gaming & Entertainment to Healthcare, Web3, XR Enablement, Enterprise and many more

•  300+ exhibitors showcasing their latest innovations with live demos

•  Join the Start-up Pitch Competition

•  Meet the XR Hall of Fame inductees in a ceremony recognising the pioneers who built the AR and VR industry

•  Visit the XR Museum 

•  Auggie Awards ceremony 

•  Parties, activations and unlimited networking opportunities
  

With your 50% discount to AWE Focus, you will:

• Network with Key Players: Connect with industry leaders, build valuable relationships, and identify potential partners.

• Spark Big Ideas: Immerse yourself in cutting-edge technology discussions and discover new ways to leverage XR in your enterprise.

• Shape the Future of XR: Gain insights from industry experts and collaborate on strategies to propel the XR revolution forward.

• We're offering a special opportunity for VRARA members that are enterprise professionals to attend AWE Focus. These discounted tickets provide access to a sales-free environment dedicated to fostering collaboration, idea sharing, and networking.

Limited Availability - Apply Now!  Tickets for Enterprise attendees are limited and require an application process.  Solution providers, students, and non-end-users are not eligible.

CORAL: VRARA AWE Social Mixer: Reserve your ticket today!

XR's Enterprise Future with AWE Focus and VRARA Replay
- Gain insights from industry experts as they explore the latest trends and advancements in VR, AR, and the broader XR landscape.
- Discover the powerful collaboration between VRARA, the industry's leading non-profit association, and AWE, the world's largest and longest-running XR conference.
- Learn how this new relationship will foster collaboration and drive the XR industry forward.
- Get inspired to attend AWE Focus, the exclusive enterprise-driven event at AWE!

See the preliminary agenda for our Best in XR, Digital Twin, AI (Enterprise Summit 2024). Speakers from Boeing, UPS, Lenovo, Amazon AWS, Eastman, others.

We already have 1100+ people registered for our annual Enterprise Summit on XR, Digital Twin, and AI on July 24 and will have 30+ speakers from Boeing, UPS, Lenovo, Amazon AWS, Eastman, others. Below is our preliminary program:

Dan Cotting, Amazon AWS
Scaling Enterprise Spatial Experiences in the Cloud:​
Spatial experiences often rely on significant amounts of complex and large 3D data sets. Unfortunately, many enterprise IT organizations are not well-equipped to manage and distribute this data at scale, which limits overall business value. This session will explore how to incorporate a spatial data plane strategy into your organization and use cloud services to scale in an extensible, secure, and resilient manner across business teams. Learn how cloud technologies can streamline 3D data creation and ingestion (3D reconstruction, photogrammetry, NeRFs, etc), 3D data management (spatial data lakes), and 3D applications (cloud rendering, AI/ML, etc.)
​
​Mark Gröb, UPS
Strategies for Immersive Tech Adoption in your Large Corporate Entity:​
Blunt, common-sense strategies for Large Enterprise looking to deploy / integrate XR for their Business. From common use-cases that are "no brainers", to how should you view risks in adopting this new "force multiplier" technology.
​
​Cindy Mallory, ATS. Plus, Amazon, Morgan Stanley.
Frontier Technologies - The New Enterprise Paradigm:​
We will explore how advanced tools and systems create highly engaging and interactive experiences that blend possibilities across the physical and digital. Learn how these emerging technologies are being developed, deployed, and scaled for enterprise use, and discover their transformative potential across various sectors by providing new ways to visualize, interact with, and manipulate information.
​
​Lucky Gobindram, CXR Agency. Plus, Boeing, others.
XR - The Next Frontier in Enterprise Innovation:​
Learn about the strategic implementation of XR in operations, training, and customer service, emphasizing the technology's role in enhancing decision-making, reducing errors, and fostering a culture of continuous improvement.
​
​Jeremy Joseph, Bluedrop. Plus, i3 and others.
Digital Twins and XR in Aerospace - What are they and how do you use them:​
A panel diving into what an acceptable definition of Digital Twin is and how Digital Twins and XR can be used effectively in Aerospace. Common misconceptions, approached, and challenges.

Damon Shackelford, Eastman Chemical Company and Amy Peck
Enterprise XR Trend Spotting:​
Top 5 XR technology trends
​
​Vi Kellersohn, Oberon Technologies
Leveraging VR to Enhance Workforce Training in Nuclear Facilities:​
*See how industry leaders are using immersive virtual experience to safely onboard and train workers.
*Hear how they are using the latest tools including Apple Vision Pro, HTC, Meta, 3DI and more.
*Learn about the innovative solutions to keep workers safe and more proficient in the field.
​
​Carolina Salazar
VR Horizons - Advancing Human-Centric Technology:​
Get ready to immerse yourself in the world of virtual reality as we discuss how this technology is redefining the human experience and paving the way for a future centered around humanity.
​
​Leslie Shannon, Nokia
XR + AI = Your New Enterprise Superpower:​
XR, Digital Twins, and AI have each already proved their individual worth in Enterprise settings – so what do you get when you combine them? Please join Nokia’s Head of Trend and Innovation Scouting for a look at the deep insights we’ll be able to access in the very near future, powered by the intersections of these disruptive technologies.

​Kevin ODonovan panel:

Digital Twins - From the ‘art of the possible’ to today's Industrial realityJoin us for an engaging panel discussion delving into the evolution of Digital Twin technology, from the visionary ‘art of the possible’ to the reality when it comes to the deployment of Digital Twins in Industry today. Industry experts will explore how Digital Twin tech is reshaping how we design, built, operate and maintain Industrial facilities , breaking down the silo’s within organizations, democratizing access to data, providing for a wide range of immersive experiences, while enabling all sorts of ‘what if’ scenario planning via simulation. And all at a scale we have never seen before...

More added soon!

About our event

This will be a virtual LinkedIn Live event. LinkedIn has 1 Billion users and more than 57M businesses are listed on LinkedIn, and our event will help elevate your brand and get you established as an authority in the industry. Our last virtual event on LinkedIn Live, Best of Europe was very successful with lots of engagement; we had 3200+ attendees and 30+ speakers. Plus, 100’s watched the recordings!

If you would like to speak at and or sponsor at event, email kris@thevrara.com

Travancore Analytics: Elevating forklift training with virtual reality

Guest Post from VRARA Member Travancore Analytics.

Unity has featured one of our outstanding client success stories!

Discover the captivating case study of Travancore Analytics, showcasing their immersive training program for Virtual Forklift (formerly known as Forklift University). Harnessing Unity's robust features, Travancore Analytics has redefined training outcomes for heavy machinery operators, paving the way for a safer and more effective training experience.

This case study delves into the meticulous process behind the creation of this pioneering training program, shedding light on the collaboration between Virtual Forklift and Travancore Analytics, and the transformative impact it has had on training methodologies and outcomes.

Virtual Forklift's quest for a safer and more efficient training approach drove them to seek a solution that mitigated the inherent risks associated with traditional forklift training methods. The partnership with Travancore Analytics birthed a custom-built VR training application tailored precisely to Virtual Forklift's needs. Through collaborative efforts and leveraging Unity's advanced capabilities, Virtual Forklift and Travancore Analytics have set a new standard in heavy machinery training, paving the way for safer, more engaging, and highly effective training methodologies.

Check here for the full article: 

https://unity.com/resources/travancore-analytics

Website: https://www.travancoreanalytics.com/

Follow us on Linkedin for latest updates: 

https://www.linkedin.com/company/travancore-analytics/

VIRTUALWARE WINS BEST TRAINING SOLUTION WITH VIROO AT XR AWARDS

The Spanish Virtual Reality company Virtualware (MLVIR.PA) has won the Best Training Solution with its enterprise VR platform VIROO at 2024 XR Awards celebration presented by XR today.

The most remarkable achievements in the tech industry were released on the 23rd of June. XR Today, the leading international news publication, celebrated excellence in XR technology by hosting the XR Awards. A panel of 12 judges included industry experts such as Amelisa Kallman from The Big Reveal, Cam Stevens of the Pocketknife Group, and Samantha Kingston of Virtual Umbrella.

VIROO is an easy-to-use, scalable, all-in-one platform that significantly reduces training time, costs, and workplace errors while improving retention and accessibility. It meets the training needs of organizations of all sizes and sectors, allowing industrial corporations to enhance team training and simulation in complex, highly collaborative environments

Over 40 companies and institutions worldwide have adopted it, including GE Vernova, Ontario Power Generation, Gestamp, ADIF, the Spanish Ministry of Defense, Invest WindsorEssex, McMaster University, University of El Salvador, Conalep, and EAN University.

“It needs to be easy to use, you need to understand immediately what it is about, and intuitively see when you are failing, where and why.  In training, it needs to be supportive” . -Jay Latta (The Fusionist)

“Virtualware’s exceptional work in Training has helped push the category forward, and we are thrilled to see their accomplishments acknowledged at XR Awards 2024”.-David Dungay, Editor in Chief at XR Today.

“This award is a testament to our journey, together with our clients and partners, to redefine the standards for virtual reality in education and industrial training”. Unai Extremo, CEO & founder at Virtualware

Summary of our New Challenges of 3D Volumetric Capture and Its Application to Real-Time XR

Carlos Ochoa hosted our online session. The importance of volumetric capture in creating interactive content, applications in music experiences, and immersive experiences for young people were highlighted. The meeting covered the challenges and future potential of volumetric video technology, including its integration in live concerts. We emphasized the need for practical education in tech fields and suggested introducing AI education for kids and parents. The discussion also touched on investment in technology for education, studio setup, future projects, technology adoption, challenges with Unity and Unreal platforms, and the future of technology focusing on web-based experiences.

Topics & Highlights

Volumetric Capture and Interactive Content Creation

• volumetric capture and its value in the immersive field, emphasizing the challenges of processing large amounts of data for real-time experiences.

• need for new interactive content formats, the limitations of current one-directional content shared by brands and artists, and the significance of integrating real people through volumetric video for enhanced audience interaction and engagement.

4. Volumetric Video Applications

• capabilities of volumetric video technology, such as creating holographic experiences with idols , integrating real teachers in education, and enhancing learning and first aid training through interactive experiences.

5. Immersive Music Experiences

• potential of volumetric video technology in creating immersive music experiences, like having artists like Taylor Swift perform in users' homes and enabling interactions like taking photos and recording videos with them.

6. Creation of Immersive Experiences for Young People

• importance of storytelling, training musicians/actors in technology, and ensuring high-quality recordings for immersive experiences.

• complexities of recording hyper-realistic content, the use of volumetric video, and the extensive data processing required for creating realistic 3D objects.

7. Volumetric Video Technology

• The discussion covers various aspects of volumetric video technology, such as the time and cost challenges in processing data, live streaming capabilities, 3D avatar generation, potential applications in video games, education, and entertainment.

8. Integration of Volumetric Video in Live Concerts

• The decision to focus on integrating volumetric video technology in live concerts for real-time interaction with avatars and exploring new engagement opportunities with audiences.

• Concerns raised about the delay time in using current technology, potential innovations with future technologies like 6G, and the need for improvement in interactive experiences.

9. Innovative Education Methods

• need for students to work with professionals in the tech sector to learn from real-world challenges and solutions, highlighting the importance of fresh perspectives and innovative thinking.

• introducing artificial intelligence education for kids and parents, stressing the importance of preparing for the future and ensuring everyone has the necessary tech knowledge.

10. Investment in Technology for Education

• creating volumetric video technology studios may require an investment of around 200,000 euros, along with additional fees for using the technology from other studios.

11. Discussion on Studio Setup and Content Generation

• costs involved in setting up a studio and generating content, with different price points for each option.

• persuading a business partner to fund the studio setup as they are more interested in creating applications rather than owning the studio.

12. Discussion on Future Projects and Technology Adoption

• shift towards 3D images and the potential decline in traditional reading and writing skills in the younger generation.

• idea of finding funding to set up a studio in Silicon Valley, indicating a potential next step.

• concerns about the challenges in convincing older individuals, including his own children, to adopt new technologies like AI and digital tools.

13. Challenges with Unity and Unreal Platforms

• concerns about the challenges encountered with Unity and Unreal platforms, highlighting the need for extensive programming efforts, compatibility issues with headsets, and the importance of collaboration with partners for support.

14. Future of Technology and Web Experiences

• potential of using web for immersive experiences, highlighting the shift towards web-based technologies for accessibility and user engagement, with a focus on advancements in 3D technology by NVIDIA.

Recap of our weekly session on XR Marketing & Buzzwords. Challenges in procurement and support..

Damon Shackelford and Cindy Mallory hosted our online session (and Mark, who joined our online session using his Apple Vision Pro and demonstrated the Apple avatar, which is getting better with AVP updates!)

The meeting began with a discussion on VR/AR marketing, where participants shared experiences and projects related to virtual reality and immersive technologies. The impact of buzzwords in marketing for XR and immersive tech was explored, with Mark suggesting their beneficial use despite potential confusion. Concerns were raised about the confusion surrounding emerging technologies like AI, XR, and metaverse in the workplace. The conversation also touched on extending reality and marketing buzzwords in the XR industry, emphasizing the importance of unique selling propositions. Challenges in procurement and support due to diverse technologies were highlighted, along with the need for industry efforts to drive immersive technologies adoption. The meeting concluded with plans to revisit and collaborate on the discussed topics in the future.

Topics & Highlights

2. Impact of Buzzwords in Marketing for Virtual Reality and Immersive Technology

• using buzzwords in marketing, even if confusing, can be beneficial for promoting technology. He humorously emphasized the importance of flashy terms and acknowledged the evolving nature of terminology in the tech industry.

• importance of education and understanding in adopting emerging technologies like virtual reality, immersive tech, XR, and mixed reality. She questioned whether the use of buzzwords in marketing hinders or helps adoption at an enterprise scale.

• rebranding to Spatial Computing and the introduction of new terms like 'volumetric apps.' He anticipated continuous changes in terminology and the emergence of more new words in the future.

3. Confusion around Emerging Technologies

• The conversation highlights concerns about the confusion stemming from the coexistence of AI, XR, metaverse, and buzzwords in the workplace. Participants express challenges in understanding the implications and applications of these emerging technologies, leading to potential misinterpretations and difficulties in decision-making.

4. Discussion on Extending Reality and Marketing Buzzwords

• concerns about the confusion caused by the proliferation of buzzwords in the XR industry, emphasizing the need to focus on extending reality and creating new experiences rather than getting caught up in marketing tactics.

• importance of unique selling propositions in marketing, suggesting that fragmentation and differentiation in offerings may be beneficial in the short run but could hinder industry adoption in the long term.

• significance of marketing strategies in establishing a brand, citing examples of successful companies like Apple and Google that excel in marketing by being unique, differentiating themselves, and creating appeal and value.

5. Challenges in Procurement and Support

• challenges in procurement and support, mentioning the need to capture all keywords for internal shopping experiences, connecting knowledge base articles, and addressing confusion for end users due to the diverse technologies and teams involved.

6. Industry Effort for Immersive Technologies Adoption

• industry umbrella for immersive technologies, emphasizing the convergence of technologies and the spotlight on AI, hinting at the need for a concerted effort over the next three to five years to drive mass adoption.

7. Challenges in Procurement Evaluation

• concerns about the lack of understanding in procurement regarding the evaluation of equipment and software, highlighting the need for support and potential collaboration expansion.

Tommaso Tini appointed as Co-Chair of VR/AR Association Aerospace Committee

We are excited to have Tommaso Tini help lead our community for Aerospace and host our online sessions with guest presenters, live discussions, and networking to help you grow your knowledge and connections!

Tommaso Tini is an experienced Senior Client Partner at Unity, where he oversees major accounts across the EMEA region in the Government and Aerospace sectors. His client-centric approach has been instrumental in driving innovation across global Aerospace organizations.

At Unity, Tommaso collaborates with a diverse array of aerospace organizations across the EMEA region, encompassing both civil and defense sectors. The key success factor is the ability to drive change by leveraging Unity's technology platforms and capabilities. This enables a multitude of critical use cases in areas such as virtual collaboration, simulation, and training.

In parallel, Tommaso is a Founding Partner at ToDem Consult where he leads the Sales & Leadership practice, leveraging his experience to train and mentor sales professionals.

Tommaso's commitments extend beyond his corporate roles. He serves as a Steering-Committee Member and Mentor for the non-profit organization Talented Italians in the UK (TIUK). In this role, he provides guidance to young talents, helping them navigate their career paths and realize their full potential.

Adding to his portfolio, Tommaso has recently published his first book titled "Winning Your Sales Game." This book is designed to inspire and equip sales professionals with the tools and strategies needed to enhance their performance and achieve success in the competitive sales landscape.

With a passion for leadership, sales excellence, and mentorship, Tommaso strives to make a significant impact across multiple sectors, championing the development of both organizations and individuals.

“I am deeply honored and thrilled to announce my appointment as Co-Chair for the Aerospace Vertical at the VRARA.
This role presents a tremendous opportunity to facilitate collaboration and forge connections between the vibrant EMEA Aerospace community and the global network of experts affiliated with the VR/AR Association.
I am committed to leveraging this platform to foster synergies, share knowledge, and cultivate expertise that will drive meaningful value creation for all stakeholders involved.
Together, we can embark on a journey of innovation and exploration, shaping the future of aerospace technology.
”

— Tommaso Tini

Virtualware and the Centre for Integrated Transportation and Mobility partner to introduce VIROO platform for design review in transportation sector

This press release was originally published by Virtualware on April 7, 2024. Read the original press release here.

Bilbao, Spain, April 7 , 2024.- Virtualware (EPA: MLVIR), the European leader in virtual reality has signed a partnership agreement with the business accelerator for innovators in the smart, connected and electrified transportation sector, the Centre for Integrated Transportation and Mobility (CITM) to introduce the VR Platform VIROO into the transportation market.

CITM, supported by Innovation Factory and funded through the Ontario Vehicle Innovation Network (OVIN) is a business accelerator program for startups driving the future of smart, connected and electrified transportation.  This collaboration aims to transform the design review process in the industry, utilizing the capabilities of virtual reality (VR) to amplify collaboration and streamline operations.

The agreement will also reinforce VIROO’s presence in Ontario through its Hamilton location at  McMaster Innovation Park (MIP) with McMaster University.

“VIROO has the potential to significantly streamline our client’s design review process,” commented Richard Dunda, Director of CITM. “The ability to visualize projects in a realistic virtual environment will undoubtedly enhance collaboration and drive better outcomes for transportation innovators working to bring their solutions to market.”  

Jesus Garrido, Global Sales Manager at Virtualware, emphasizes the significance of adding CITM to their Partner Programme, “With CITM’s support, we believe VIROO will revolutionize the way design reviews are conducted, offering a seamless and immersive experience for stakeholders.” Jesús adds, “This partnership will help solidify VIROO’s position as a leader in immersive technology solutions for design review applications in Ontario’s transportation sector.”

Headquartered in Bilbao, Spain, Virtualware is a global pioneer in developing virtual reality solutions for major industrial, educational, and healthcare conglomerates. Since its founding in 2004, the company has garnered widespread recognition for its accomplishments. In 2021, Virtualware was acknowledged as the world’s most Innovative VR Company and since April 2023 the company has been listed on the Euronext Access Paris stock exchange (Ticker: MLVIR).

Virtualware’s flagship product, VIROO, is redefining the realm of enterprise VR, driving its adoption forward, leveraging innovative and sustainable strategies. Recognized for its pioneering approach in the immersive technology sector, VIROO is rapidly becoming the global benchmark for the development and deployment of multi-user VR applications in industry and education.

The VR as a service platform is already used by over 40 companies and institutions worldwide including GE Vernova, Ontario Power Generation, Gestamp, ADIF, the Spanish Ministry of Defense, Invest WindsorEssex, McMaster University, University of El Salvador, Conalep and EAN University.

Foster Collaboration in Your Multicultural Team with Immersive Technology

Did you know 89% of corporate employees work in global virtual teams? 

Today, multicultural teams are the norm, but managing them comes with challenges. Miscommunication, misunderstanding, and a lack of collaboration can hinder productivity and negatively impact employee morale. That's where Edstutia comes in!

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VRARA Member HyperTunnel Signs Contract with Air Force and More

Guest Post from Eduardo Neeter, CEO of VRARA Member HyperTunnel:

From the very beginning, HyperTunnel's overarching goal has been to enable practical applications of Mixed Reality technologies, deeply integrating them into the most impactful domains of our society. We believe there is no better way to achieve this than by supporting the remarkable individuals who protect our way of life and secure our freedom. Our mission is to enhance their work, increase their effectiveness, and help address the challenges they face.

I am thrilled to announce that this vision is becoming a reality through several significant milestones:

1. Contract with the US Air Force: We are proud to announce that we have signed a contract with the US Air Force Rapid Sustainment Office (RSO). This contract, structured as a Sequential SBIR Phase II, provides non-dilutive funding of $1.5 million to further develop HyperTunnel. The primary objectives of this contract are to:
    * Provide remote support capabilities for aircraft maintenance.
    * Reduce aircraft downtime due to the unavailability of subject matter experts (SMEs).
    * Address the Air Force's challenge of a low-tenured workforce by connecting geographically dispersed SMEs with maintainers.

2. Enrollment in the Georgia Tech ATDC Accelerate Program: As a Georgia Tech graduate, I am particularly excited to announce our acceptance into the Accelerate program at the Advanced Technology Development Center (ATDC). ATDC is one of the longest-running and most successful university-affiliated incubators in the United States. It offers a wealth of resources to tech startups, including mentorship, access to funding opportunities, business development assistance, and workspace. ATDC's support will help us forge strategic partnerships, acquire customers, and explore new funding opportunities.

3. Launch of HyperTunnel for Apple Vision Pro: We are also celebrating the launch of our app as a fully immersive application in the Apple Vision Pro appstore. Our app has received a 5-star rating, with reviews praising its innovative use of Virtual Reality to enhance employee training and knowledge retention. One review described it as a "fantastic app that utilizes the capabilities of Virtual Reality in a creative and resourceful way. The idea is brilliant, and the app is very easy to use!"

These achievements mark significant progress toward our mission of integrating Mixed Reality into essential areas of society. We are deeply grateful for your continued support and belief in our vision. Together, we are making remarkable strides in transforming how technology can support and enhance critical sectors.

AWE USA: Three Exclusives for VRARA Members

VRARA Is proud to partner with AWE USA 2024. The mission of AWE is to help the XR community advance Augmented Reality and Virtual Reality technology in order to further human progress.

"AWE was founded in 2010 driven by the belief that the few hundred pioneers working in XR in those early days must get together and collaborate to propel the industry forward. Today that belief is more critical than ever and our partnership with VRARA reinforces our continued dedication to transforming XR to a mainstream powerhouse, via cross industry collaboration." -Ori Inbar, AWE

VRARA members receive three exlusive opportunities to maximize their experience in the conference (additional detail for each below):

• 30% discount to general AWE tickets, email info@thevrara.com to obtain code.

• 50% discount to AWE Focus , which offers a curated experience designed specifically for executives, decision-makers, and thought leaders in the XR space.  (note: application process required); email info@thevrara.com to obtain code.

• AWE Focus Linkedin Live event on May 28th to explore the latest trends and advancements in VR/AR/XR, get your questions answered and be inspired to attend AWE Focus!

With your 30% discounted ticket to AWE USA 2024, you’ll have access to:

•  500+ speakers in 15 tracks covering topics from Gaming & Entertainment to Healthcare, Web3, XR Enablement, Enterprise and many more

•  300+ exhibitors showcasing their latest innovations with live demos

•  Join the Start-up Pitch Competition

•  Meet the XR Hall of Fame inductees in a ceremony recognising the pioneers who built the AR and VR industry

•  Visit the XR Museum 

•  Auggie Awards ceremony 

•  Parties, activations and unlimited networking opportunities

With your 50% discount to AWE Focus, you will:

• Network with Key Players: Connect with industry leaders, build valuable relationships, and identify potential partners.

• Spark Big Ideas: Immerse yourself in cutting-edge technology discussions and discover new ways to leverage XR in your enterprise.

• Shape the Future of XR: Gain insights from industry experts and collaborate on strategies to propel the XR revolution forward.

• We're offering a special opportunity for VRARA members that are enterprise professionals to attend AWE Focus. These discounted tickets provide access to a sales-free environment dedicated to fostering collaboration, idea sharing, and networking.

Limited Availability - Apply Now!  Tickets for Enterprise attendees are limited and require an application process.  Solution providers, students, and non-end-users are not eligible.

Here's what you can expect from AWE Focus Linkedin Live event on May 28th:
- Gain insights from industry experts as they explore the latest trends and advancements in VR, AR, and the broader XR landscape.
- Discover the powerful collaboration between VRARA, the industry's leading non-profit association, and AWE, the world's largest and longest-running XR conference.
- Learn how this new relationship will foster collaboration and drive the XR industry forward.
- Get inspired to attend AWE Focus, the exclusive enterprise-driven event at AWE!

Craig Storm appointed co-chair of Automotive Committee

We are excited to have Craig Storm help lead our community for Automotive and host our online sessions with guest presenters, live discussions, and networking to help you grow your knowledge and connections!

Craig is passionate about the impact that VR and XR is making on the Automotive industry landscape. Craig brings over 20 years of experience in automotive digital merchandising and related software for retail automotive dealers, and wholesale automotive marketplace platforms. Craig is a graduate of Rutgers University.

“I’m excited to co-chair this committee because I strongly believe that the entire industry will eventually be transformed by VR/XR technology, from design and manufacturing to service and the retail experience. I look forward to bringing thought leaders and industry experts together to share new insights as the future is being built in Automotive.”

— Craig Storm

Oberon Technologies® Delivers Apple Vision Pro Application for Clean Energy R&D Institute

Hear from Oberon at our Enterprise Summit 2024!

Ann Arbor, MI (May 15, 2024) – For leading experts in virtual reality technology and the energy sector, the Apple Vision Pro price tag is a small price to pay for a more effective and safe way to train workers in hazardous environments. In collaboration with independent, non-profit energy R&D institute EPRI, Ann Arbor-based Oberon Technologies® has developed a spatial computing application for use with the Apple Vision Pro. The application provides a more efficient and safe way to train and orient employees for work in nuclear facilities without the associated risk to themselves, the facilities, or the surrounding communities.

While the cost of training employees is a major operating investment across industries, the energy industry sees an even higher investment due to often-hazardous work environments. Considerations like exposure to radiation, hazardous gases, high voltages or even explosions are often points of concern for the overall safety of trainees. The demand for highly skilled energy workers continues to grow, making efficiency of training and preservation of historical knowledge even more crucial to success for employers. In addition to mitigating risk, VR training allows for additional benefits like increased locational awareness, knowledge retention, unlimited use, and the opportunity for in the moment and measurable feedback.

This new application provides an immersive, spatial environment with a virtual twin of a nuclear power plant where team members can train and test staff on proper identification of hazards and potential safety issues. When using the virtual experience, users can familiarize themselves with the nuclear facility and standard procedures before going into the physical plant and avoid onsite risks. The fully immersive view can also help gauge emotional responses to confined spaces or heights.

Oberon Technologies® has provided VR applications to clients for years, helping customers to capture and convert tribal knowledge into fully immersive virtual experiences that enable faster onboarding and higher levels of knowledge retention, as well as optimizing safety for those undergoing training. “Our enterprise clients recognize the numerous benefits beyond safety during training. The immersive environments allow users to experience in minutes what may take years to encounter and perfect in the field,” said Scott Allen, CIO of Oberon Technologies®. “The clarity and interactivity of the environment possible within the Apple Vision Pro provides a more realistic experience for trainees, increasing retention rates and recall. We have all seen the gaming capabilities using Apple’s technology. We believe leveraging the same immersive, spatial environment at a corporate level will be a game changer for the industrial enterprise clients that we support,” Allen added.

Click here for video, use cases and more insights on our XR solutions for commercial applications.

Dan Flanegan Appointed as VRARA San Diego Chapter President

We are thrilled to have Dan Flanegan join us as the VRARA San Diego Chapter President.

A product obsessed 3X venture backed CEO / founder, advisor & angel investor with a focus on XR, social and gaming, Dan’s latest company is enhancing storytelling with spatial computing and AI. He was previously XR Product at Qualcomm for the Snapdragon Spaces platform having joined with the acquisition of ClayAIR in 2021.

San Diego, celebrated for its beautiful beaches and dynamic biotech industry, is a hub for innovation!  Known as "America's Finest City," it provides a rich and diverse environment for tech companies of all sizes. Home to major industry players such as Qualcomm and a host of dynamic startups across various sectors, San Diego offers an excellent platform for advancing XR!

The VRARA San Diego Chapter is committed to nurturing our community by connecting groundbreaking ideas with organizations that need them. We invite leaders, innovators, and professionals to help us grow a thriving XR community in San Diego.

“As someone who has been engaged in the San Diego tech and startup ecosystem for the past 20 years, I’m thrilled to be building the VRARA’s presence here in this vibrant and growing hub of innovation. With significant ecosystem leaders like Qualcomm headquartered here alongside vibrant, growing startups in multiple sectors, it presents a great opportunity to promote the benefits of XR technology and software solutions.
”

— Dan Flanegan