Cognitive3D uses spatial analytics to help analyze user experiences within 3D simulated environments
VANCOUVER, CANADA: SEPTEMBER 8TH, 2022 - Cognitive3D, the spatial analytics platform that collates and measures how users behave within immersive 3D environments, has raised a $2.5M Series Seed round led by Konvoy, with participation from Space Capital and Boost VC.
Jim Preston, Lead Technical Producer at Electronic Arts (EA), with over 20 years of experience in cutting-edge frontier technology and video games, and Konvoy Principal Taylor Hurst will be joining Cognitive3D’s board.
Cognitive3D uses immersive technology to help provide an innovative way of researching consumer behavior within a 3D extended reality (XR) setting. As users move from content consumption through 2D web and mobile platforms, towards a more interactive content participation in 3D apps, Cognitive3D provides the ability to understand what happens within a 3D space, including how users interact with objects in the chosen environment.
With user experiences and metrics changing through the advancement of 3D apps, traditional analytics tools are becoming less efficient as organizations are struggling to gain important user insights within XR environments. As a result, Cognitive3D identified a unique opportunity through collecting spatial intelligence by leveraging virtual, augmented, and mixed reality devices as means for data collection.
This approach of using spatial analytics to carry out user research and collate essential data enables organizations to understand consumer behavior through a unique quantitatively measured platform. This includes showing where users look and how they engage with the 3D environment; how they navigate and where they spend the most time; and specific events that happen, such as users taking off their headsets which could indicate that they got stuck in an immersive 3D experience.
Through the launch of a freemium offering, the company is constructing industry standard benchmarks for application performance that evaluates telemetry from XR devices. These benchmarks provide baselines for a participant’s comfort, presence and performance, and provides insight into where developers should spend their time in app optimization, and how their app compares against other apps in their category.
Vancouver-based Cognitive3D was founded in 2015 by CEO Tony Bevilacqua, and since launching has built a team of nine, all based in Canada, with the aim of doubling the headcount over the next 18 months. The latest seed round brings Cognitive3D’s total funding amount to date to $3.5M.
Cognitive3D Founder and CEO Tony Bevilacqua comments: “The interest and use of 3D applications is on the rise as it creates a simulated environment that can fully immerse users and be easily adapted and improved. As with all platforms there needs to be a way of assessing its effectiveness and efficiency, and this is where Cognitive3D’s innovative and unique methods come in. Our way of testing and assessing user experiences within 3D environments allows those building and creating them the ability to see what works and how their applications can be enhanced.”
Taylor Hurst, Principal at Konvoy, adds: “Cognitive3D’s ability to collect and measure spatial data to bring visibility to user participation, and help organizations optimize their games and apps is a game changer for all of those involved in creating immersive 3D environments. From training simulations, to consumer and academic research, and entertainment, the adoption of immersive 3D applications is increasing exponentially, and Cognitive3D is poised to be the market leader in this new category of spatial analytics.”
About Cognitive3D
Cognitive3D is a spatial analytics platform that collates and measures how users behave within immersive 3D environments. Vancouver-based Cognitive3D was founded in 2015 by CEO Tony Bevilacqua, and since launching has built a team of nine, all based in Canada, with the aim of doubling the headcount over the next 18 months. Cognitive3D has to-date raised $3.5M and is backed by Konvoy, Space Capital, Boost VC, and HTC Vive.
About Konvoy
Denver-headquartered Konvoy (www.konvoy.vc) is an early-stage investment firm that invests at the frontier of gaming. With the launch of its latest fund, Konvoy Fund III, it will have $270M under management. Konvoy’s portfolio consists of 33 companies which have collectively raised $450M in follow-on funding. Founded by Managing Partners Josh Chapman, Jason Chapman, and Jackson Vaughan, Konvoy currently employs six investment team members and a Head of Platform.
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