This report will feature VR and AR solutions that address major challenges like the lack of motivation and helps with engagement.
Digital technology has already transformed fitness. Before you take a breather from your virtual at-home spin class or let your smart watch sync with your sleep app and hourly analytics, make room for virtual reality (VR). Not only will VR enhance the overall workout experience, but it will also address obstacles to exercise — a lack of motivation and our natural preference to conserve energy and avoid activity. The fitness industry suffers from most people not sticking to a workout regimen - they lapse. They sign up for the gym in January and stop showing up in March, even once a week. Even the most advanced scientists and doctors haven’t figured out a solution to this problem. But game experts have! The addictive qualities of gaming combined with VR enable to turn the traditional gym workout into a game.
In fact, VR Fitness might be the “killer-app” for VR. Meta has already acquired the top VR Fitness startups (e.g., Supernatural) and others believe fitness will be a massive success in VR where multiple third-party fitness apps can succeed. Meta and other VR hardware companies are exploring ways to enhance future hardware to support VR fitness apps, encouraging other developers to bring new fitness experiences to VR.
Augmented Reality (AR) is disrupting sport in a number of different ways. With AR, it is possible to bring home the game atmosphere, with volumetric videos of the athletes displayed directly in fans' living room. And in the stadium, with the fan’s phone (or smartglasses), AR interactive material can be incorporated within the game itself, enhancing user experiences of particular moments.
This will be a growing theme the next 24 months especially with Apple getting into the game; will leverage health, fitness, gaming and entertainment as their big push and tether off their Apple watch health monitoring benefits. Plus, Apple TV has many possibilities with AR!
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Deadline to Submit is March 5, 2022
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