Call for Participation in our Sports and Fitness Industry Report

This report will feature VR and AR solutions that address major challenges like the lack of motivation and helps with engagement.

Digital technology has already transformed fitness. Before you take a breather from your virtual at-home spin class or let your smart watch sync with your sleep app and hourly analytics, make room for virtual reality (VR). Not only will VR enhance the overall workout experience, but it will also address obstacles to exercise — a lack of motivation and our natural preference to conserve energy and avoid activity. The fitness industry suffers from most people not sticking to a workout regimen - they lapse. They sign up for the gym in January and stop showing up in March, even once a week. Even the most advanced scientists and doctors haven’t figured out a solution to this problem. But game experts have! The addictive qualities of gaming combined with VR enable to turn the traditional gym workout into a game.

In fact, VR Fitness might be the “killer-app” for VR. Meta has already acquired the top VR Fitness startups (e.g., Supernatural) and others believe fitness will be a massive success in VR where multiple third-party fitness apps can succeed. Meta and other VR hardware companies are exploring ways to enhance future hardware to support VR fitness apps, encouraging other developers to bring new fitness experiences to VR.

Augmented Reality (AR) is disrupting sport in a number of different ways. With AR, it is possible to bring home the game atmosphere, with volumetric videos of the athletes displayed directly in fans' living room. And in the stadium, with the fan’s phone (or smartglasses), AR interactive material can be incorporated within the game itself, enhancing user experiences of particular moments.

This will be a growing theme the next 24 months especially with Apple getting into the game; will leverage health, fitness, gaming and entertainment as their big push and tether off their Apple watch health monitoring benefits. Plus, Apple TV has many possibilities with AR!

Our report will be published and promoted via our channels including our global db of 65K+ emails, website (24K unique monthly visitors), social media (65K+ followers), events (our Chapter events and Global Summit).

Deadline to Submit is March 5, 2022

If interested to Sponsor this report, email info@thevrara.com

Submit your info for our report here

The VR/AR Association is pleased to announce Tyler Wilson of the Whitecaps FC as the Co-Chair of the Industry Sports Committee

The committee will look to push new boundaries in sports through the application of VR/AR and increase the visibility of ESports in the wider community.  In addition, the Committee will create best practices and guidelines for the industry.

The Committee will meet every two weeks via video conference calling.  For more information see here. If interested to participate, email info@thevrara.com 

Tyler Wilson is Director of Strategic Partnerships and Innovation at the Vancouver Whitecaps FC. An avid VR/AR fan, experienced CRO in the Blockchain space and industry leader with over 15 years experience in the sports and entertainment sector. He’s been printed in the Sports Business Journal and presented on a global stage for the innovations and partnerships he’s created. Going outside the box and looking how tech can solve problems has allowed Tyler to push new boundaries throughout his career.

Tyler is proud to be Director of Strategic Partnerships and Innovation for the Vancouver Whitecaps FC, an advisor on Esports with the Vancouver Economic Commission and the luckiest dad in the world!

At the Vancouver Whitecaps FC, he creates strategic partnerships that empower the Club to push new boundaries and drive revenue. He does this by strategically integrating partners and utilizing tech to create rich interactions. Currently exploring ways to maximize connectivity with immersive experiences across Club development platforms. With over 40,000 athletes nationwide, it represents the largest development arm of the sport in North America. Tyler is also exploring ways to grow their emerging Esport platform in a unique fashion.

About the VR/AR Association

The VR/AR Association (VRARA) is an international organization designed to foster  collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop  industry standards, connects member organizations and promotes the services of member companies.

Contact

Kris Kolo, Global Executive Director, VRARA

kris@thevrara.com