By incorporating technologies like Augmented Reality in the Food and Beverage industry, brands have new tools to generate engagement with consumers and boost sales. These innovative experiences inspire customers to see, try and learn about a product using only their mobile phone.
Explore these 3 AR case studies from the Food and Beverage Industry:
KEY BRAND MESSAGES - NESPRESSO
These solutions can also be used to communicate institutional brand campaigns and generate content that adds value to the customer. Nespresso developed a communication element that aims to disseminate its global sustainability platform and consolidate knowledge about its local Recycling program. Through a 360 ° interactive experience you can learn about the sustainable practices that make it possible to obtain exceptional coffee and also shares information about their capsule recycling program. In a dynamic experience, they explain that the used coffee capsule is donated to the NGO Huerta Niño and that the aluminum is then melted to make new objects such as Caran D’Ache notebooks and pens. Furthermore, you can view the limited edition of these products with AR and participate in a trivia game to learn more about the program.
VIDEO: https://vimeo.com/525599928
PRODUCT LAUNCH - BIANCHI WINES
With Augmented Reality products come to life and build a storytelling for a campaign that is attractive as well as interactive for the user. Bodegas Bianchi presented its first harvest of ‘IV Generación’ wine incorporating Augmented Reality by scanning the bottle’s label. This experience allows consumers to know much more about the grape’s origins, the soil studies that have been carried out on the terroir, the oenological team, the members of the fourth generation and everything about the characteristics of climate, soil, irrigation, and more.
VIDEO: https://vimeo.com/525660561
PACKAGING WITH AR - MAZOLA
Packaging plays a key role in POS and a great competitive advantage would be to expand its communication through Augmented Reality. Consumers can scan the product and obtain additional information about its usage that doesn’t fit on the label. Another tactic is to introduce AR into POP material to create attention-grabbing advertising.
Mazola Mayonnaise carried out a 360 ° experience presenting a typical kitchen context when the product packaging is scanned. There, consumers find different ideas to prepare recipes by following step-by-step instructions. In addition, the final result of the dish can be visualized in 3D, as if it were prepared and waiting on the table.
VIDEO: https://vimeo.com/492528141
Contact
Name: Florencia Moltini
Email Address: florencia@camonapp.com
Website URL: https://camonapp.com/en/augmented-reality-food-beverage/
