The Telefónica O2 Virtual Store by CamOnApp

For Telefónica’s O2 brand, CamOnApp created a 360° virtual store for My O2 App Android customers, that showcases the latest Samsung devices for sale. The experience was created for the UK market and presented on the My O2 App with the aim of creating new shopping experiences. Samsung phones, tablets, laptops, and accessories were included.

While exploring the 360° environment, users can observe the technical characteristics of the available devices and access the Augmented Reality viewer for each one. In addition, there is a comparison feature that makes it easier for users to choose a product.

Information is also provided about phone plans and current offers for contracting the service. If a user decides to purchase a device, there is a link that directs them to O2’s eCommerce site and they can easily continue with the purchase process.

More info http://camonapp.com/en/cases/o2-uk/

Nescafé AR Experience

By scanning the QR code on Nescafé packaging, users enter a 360° web experience and discover interactive content about its product line.

The typical flavor characteristics of each coffee are featured and there are recommendations for enjoying them. In addition, there are videos of Coffee Experts telling users how to prepare instant, roasted, or ground coffee, as well as how to store it correctly for daily use.

There is also a selection of recipes to inspire and encourage the preparation of delicious beverages following simple step-by-step instructions or by watching an instructional video.

More info http://camonapp.com

Name: Florencia Moltini

Email Address: florencia@camonapp.com

Liverpool – Immersive Advertising with a 40% increase in each KPI

Both Display and Facebook ads could go from being 2D to actually offering the user a virtual and 3D sample of a product. This leads consumers to interact with an item of their interest as if they had it in their space, seeing it in detail from different angles, adjusting the chosen model, colors and size.

The Liverpool brand used this solution to run Display campaigns and Facebook feed ads about 10 products from their Home catalog. Users who clicked on the ads saw a hyperrealistic 3D version of that item. Incorporating AR in this way encourages the purchase decision and increases traffic in the e-Commerce channel. In addition, the results achieved a 40% increase in the reach KPI compared to traditional formats.

More info http://camonapp.com/en/augmented-reality-marketing/

Victorinox Mexican Collection in Web AR

Victorinox launched its Mexican Collection with 4 designs in two different knife models, that are made in collaboration with Mexican artisans. For the launch event, these iconic knives were created in Augmented Reality and showed the work of Talavera poblana, lacas de Olinalá, Alebrijes and Huichol art.
By scanning a QR code, attendees could view and position the 3D models in their space and live an immersive experience together with Victorinox. Read more

Augmented Reality gives Real Estate an Edge

Through the incorporation of innovative technologies such as Augmented Reality, potential real estate customers can facilitate the process of searching for properties and have a unique experience when choosing and purchasing.

This is happening as new technologies replace the traditional showroom or face-to-face visits with hyper-realistic immersive experiences that help customers have a quickly envision the property they want to buy, without having to go there. Not only does the client win, but it also saves the broker the time of organizing redundant tours.

Benefits of Augmented Reality: Use of 3D Models

By incorporating 3D models, the client can test out a range of products from a piece of pottery, a floor, or works of art to even larger spaces such as rooms, facilities, or offices. They can even directly tour a house or apartment. The interesting thing is to be able to visualize and try different styles and designs using only the cell phone.

Interceramic, the Mexican company which is a leader in manufacturing floors and tiles, decided to generate its product catalog with Augmented Reality. This way, their customers can scan a QR code to access spaces that show the latest product trends and visualize how they will look in real spaces. They recreated the Santa Monica line for the terrace and kitchen and the Satori line for the living room and kitchen.

Another example is the Uruguayan company Multiconteiner, who also choose to evolve by exhibiting its solutions with this technology. By entering the 360° experience, their clients can find information about the different models of containers, houses and modules they offer, and see a gallery of images for each one. In addition, Augmented Reality lets clients visualize the houses in real scale and in model size, walk through them and look at them in detail, as if they were there.

The advantage of this technology is that it helps to reduce the time and resources that customers devote to searching for products and properties, saving in-person visits for those of greater interest.

It has been demonstrated that these solutions increase the possibility of sale by 30% and shorten the purchase process by 50%. Therefore, these kinds of tools help to generate a competitive edge and mark the difference needed to boost business and the real estate industry.

Contact:

Name: Florencia Moltini

Email Address: florencia@camonapp.com

Website URL: http://camonapp.com/en/augmented-reality-real-estate/

3 Case Studies for Augmented Reality for Food and Beverage: Nespresso, Bianchi Wines, Mazola

By incorporating technologies like Augmented Reality in the Food and Beverage industry, brands have new tools to generate engagement with consumers and boost sales. These innovative experiences inspire customers to see, try and learn about a product using only their mobile phone.

Explore these 3 AR case studies from the Food and Beverage Industry:

KEY BRAND MESSAGES - NESPRESSO
These solutions can also be used to communicate institutional brand campaigns and generate content that adds value to the customer. Nespresso developed a communication element that aims to disseminate its global sustainability platform and consolidate knowledge about its local Recycling program. Through a 360 ° interactive experience you can learn about the sustainable practices that make it possible to obtain exceptional coffee and also shares information about their capsule recycling program. In a dynamic experience, they explain that the used coffee capsule is donated to the NGO Huerta Niño and that the aluminum is then melted to make new objects such as Caran D’Ache notebooks and pens. Furthermore, you can view the limited edition of these products with AR and participate in a trivia game to learn more about the program.

VIDEO: https://vimeo.com/525599928

PRODUCT LAUNCH - BIANCHI WINES
With Augmented Reality products come to life and build a storytelling for a campaign that is attractive as well as interactive for the user. Bodegas Bianchi presented its first harvest of ‘IV Generación’ wine incorporating Augmented Reality by scanning the bottle’s label. This experience allows consumers to know much more about the grape’s origins, the soil studies that have been carried out on the terroir, the oenological team, the members of the fourth generation and everything about the characteristics of climate, soil, irrigation, and more.

VIDEO: https://vimeo.com/525660561

PACKAGING WITH AR - MAZOLA
Packaging plays a key role in POS and a great competitive advantage would be to expand its communication through Augmented Reality. Consumers can scan the product and obtain additional information about its usage that doesn’t fit on the label. Another tactic is to introduce AR into POP material to create attention-grabbing advertising.

Mazola Mayonnaise carried out a 360 ° experience presenting a typical kitchen context when the product packaging is scanned. There, consumers find different ideas to prepare recipes by following step-by-step instructions. In addition, the final result of the dish can be visualized in 3D, as if it were prepared and waiting on the table.

VIDEO: https://vimeo.com/492528141

Contact

Name: Florencia Moltini

Email Address: florencia@camonapp.com

Website URL: https://camonapp.com/en/augmented-reality-food-beverage/

AUGMENTED Experiences in Stores

How to Apply Augmented Reality to Your Brand’s Campaign in Retail

New web solutions, which do not require the use of an application to display immersive content, let you can create campaigns without entry barriers, aimed at intentional purchases. Both 360° experiences, such as product trials (Web AR) or their combination, could be included in your product packaging, POP material, events and activations or any marketing media you decide to use.

2 Examples of Augmented Reality Implementations in Retail

Telefónica

The telecommunications company used a new strategy to reach consumers with its products in the context of the pandemic. Through the creation of a 360° virtual store, they exhibited new cell phone models, interactively displaying their technical characteristics and main functionalities. In addition, they include trial models so the user can have a 3D real scale visual, as well as direct access to a salesperson.


L’Oreal

To promote Vichy and La Roche products at points of sale, interactive 360° experiences were created that users access by scanning a QR on the store display. By walking around the virtual environment, information is obtained about the sunscreens and recommendations for use. In addition, there is an Instagram filter section for consumers to try out products and exclusive discounts are offered with a promotional code. Finally, there is a roulette wheel to play and participate for free product samples.

Contact

Name: Florencia Moltini

Email Address: florencia@camonapp.com

Website URL: http://camonapp.com/en/augmented-reality-retail/