How to Apply Augmented Reality to Your Brand’s Campaign in Retail
New web solutions, which do not require the use of an application to display immersive content, let you can create campaigns without entry barriers, aimed at intentional purchases. Both 360° experiences, such as product trials (Web AR) or their combination, could be included in your product packaging, POP material, events and activations or any marketing media you decide to use.
2 Examples of Augmented Reality Implementations in Retail
Telefónica
The telecommunications company used a new strategy to reach consumers with its products in the context of the pandemic. Through the creation of a 360° virtual store, they exhibited new cell phone models, interactively displaying their technical characteristics and main functionalities. In addition, they include trial models so the user can have a 3D real scale visual, as well as direct access to a salesperson.
L’Oreal
To promote Vichy and La Roche products at points of sale, interactive 360° experiences were created that users access by scanning a QR on the store display. By walking around the virtual environment, information is obtained about the sunscreens and recommendations for use. In addition, there is an Instagram filter section for consumers to try out products and exclusive discounts are offered with a promotional code. Finally, there is a roulette wheel to play and participate for free product samples.
Contact
Name: Florencia Moltini
Email Address: florencia@camonapp.com
Website URL: http://camonapp.com/en/augmented-reality-retail/
