Both Display and Facebook ads could go from being 2D to actually offering the user a virtual and 3D sample of a product. This leads consumers to interact with an item of their interest as if they had it in their space, seeing it in detail from different angles, adjusting the chosen model, colors and size.
The Liverpool brand used this solution to run Display campaigns and Facebook feed ads about 10 products from their Home catalog. Users who clicked on the ads saw a hyperrealistic 3D version of that item. Incorporating AR in this way encourages the purchase decision and increases traffic in the e-Commerce channel. In addition, the results achieved a 40% increase in the reach KPI compared to traditional formats.
More info http://camonapp.com/en/augmented-reality-marketing/
