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Metaverse refers to digital spaces which are made more lifelike by the use of VR or AR. “The metaverse is an iteration of the internet, supporting persistent online 3-D virtual environments through conventional personal computing, as well as virtual and augmented reality headsets. Metaverses, in some limited form, are already present on platforms like VRChat or video games like Second Life.” (Wikipedia)
Facebook changed its name to Meta to reflect their commitment to the next evolution of social connection and Meta’s company’s vision is to help bring the metaverse to life. According to Mark Zuckerberg, connection is evolving and so is Facebook/Meta.
The metaverse is the future of social platforms and there are many existing examples of this happening already. For example, Sensorium is a metaverse that unites various conceptual worlds in a single VR environment, offering users a deeply immersive experience to interact with others and engage in exciting activities. Others include ROBLOX, Microsoft Mesh, Niantic, among many others.
Disney is the latest firm to announce metaverse plans as it plans to ‘connect the physical and digital worlds … allowing for storytelling without boundaries’. Nike is ready to sell products in the Metaverse and has filed patent applications for its products as “downloadable virtual goods”, extending the brand's rights into the virtual world. Even the Korean city of Seoul announced a plan to make a variety of public services and cultural events available in the metaverse.
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