Metaverse

Metaverse Platforms Report (download)

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The metaverse is where the physical and digital worlds come together. It is a space where digital representations of people – avatars – interact at work and play, meeting in their office, going to concerts and even trying on clothes.

Mark Zuckerberg believes Metaverse is the future of the internet and the next evolution for social networking. To reach it, people would need to wear VR headsets or augmented reality glasses that superimpose the digital realm onto the physical world. The dream for Zuckerberg was always to develop technologies that not only connect people, but also enable us to feel present with the people we care about - “like we’re right there with people no matter how far apart we actually are.”

Epic CEO Tim Sweeney says “Metaverse is a multitrillion-dollar opportunity. The next three years are going to be critical for all of the metaverse-aspiring companies like Epic, Roblox, Microsoft, Facebook.” Epic has two major goals: 1. Leverage it’s Fortnite from a game with 60 million monthly active users to an experience that could reach a billion in the future, and 2. Enable all companies to have a real-time 3D presence with it’s tools.

Unity’s CEO John Riccitiello says “the metaverse is about presence and there is so much potential.” Unity is one of the major underlying tools set for creating the metaverse. As the second most-used games engine in the industry, Unity will help define gaming's new metaverse concept and usher in a new era of 3D.

Google CEO Sundar Pichai said “We are excited about the future of immersive computing. There will be many experiences as part of it, including immersive, interactive virtual worlds.”

This report highlights many of the companies that are building the Metaverse. We hope you find this information insightful.

Kris Kolo

Global Executive Director

VRARA

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The value chain for the metaverse is very interesting and we want to capture all the companies involved in this report that do Blockchain, NFTs, Crypto! (Submit for our other report on Avatars and our report on Metaverse platforms if more applicable.)

The metaverse is predicated to be an open, interoperable decentralized technological architecture. It integrates a suite of crypto community innovations in decentralized finance (DeFi) for payments and NFTs (non-fungible tokens) for digital in-world items that hold real value.

A virtual economy needs currency, and cryptocurrency is your answer to it. Blockchains and cryptocurrencies will become an integral part of the metaverse. A blockchain will allow transactions to be cryptographically secured.

For example, Holoride debuted Ride crypto, the currency of its in-car metaverse. Holoride, the Audi-backed startup that's creating an in-vehicle virtual reality entertainment system designed for passengers, has begun publicly selling its Ride cryptocurrency token.

NFTs are "one-of-a-kind" assets in the digital world that can be bought and sold like any other piece of property, but which have no tangible form of their own. The digital tokens can be thought of as certificates of ownership for virtual or physical assets. The purpose of NFTs is to denote the value of things while also protecting their unique, individual authenticity — something that's not possible with a fungible asset like money or Bitcoin.

In addition, it is the integration of NFTs into the Metaverse that has initiated the transformation of our interactions in virtual worlds, impacting part of the real world. Gucci has sought to reach new consumers in the Metaverse in the game Roblox.

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Facebook’s (Meta's) Metaverse plans raise concerns over free speech, privacy rights

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Kris Kolo, Global Executive Director of the VR/AR Association, pointed to current metaverse platforms where bullying and hate speech are major concerns. 

"Who will control them? Do we need rules? Are they going to be kicked out of the metaverse? You know, rules like that can exist in the metaverse to prevent hate speech or bullying," he said. "Just like with any technology, I think it’s a balance. Technology is here to bring us together, to connect us in different ways and the metaverse is just a new way of immersive online experience." 

When Meta Platforms Inc. CEO Mark Zuckerberg touted the company’s plans last month to build a virtual reality "metaverse" to supplant the internet, he proclaimed that users of this platform will be able to do "almost anything" they could imagine. 

Users, for instance, will be able to see concerts with their friends, buy goods and services, or attend business meetings. But many questions still linger about how the company will protect free speech and privacy rights on the platform.  

Read more https://www.foxbusiness.com/technology/facebook-metaverse-plans-raise-concerns-free-speech-privacy

Call for Speakers and Sponsors for our event on Metaverse Platforms and Avatars on Dec 17

Metaverse is now the most popular word in the tech world and every company is asking:

  • "What's our Metaverse strategy?"

  • “How many metaverse platforms are out there?”

  • “What are they used for?”

Speak or Sponsor at our virtual event on Dec 17 and help shape the future of the metaverse!

  • Join the best minds in the industry

  • Present the real issues

  • Show how you see the future, and how you’re planning to get there

Topics include:

  • Metaverse platforms

  • Avatars and Meta Humans

  • Blockchain

  • NFTs

  • Cryptocurrency

  • Other

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Metaverse refers to digital spaces which are made more lifelike by the use of VR or AR. “The metaverse is an iteration of the internet, supporting persistent online 3-D virtual environments through conventional personal computing, as well as virtual and augmented reality headsets. Metaverses, in some limited form, are already present on platforms like VRChat or video games like Second Life.” (Wikipedia)

Facebook changed its name to Meta to reflect their commitment to the next evolution of social connection and Meta’s company’s vision is to help bring the metaverse to life. According to Mark Zuckerberg, connection is evolving and so is Facebook/Meta.

The metaverse is the future of social platforms and there are many existing examples of this happening already. For example, Sensorium is a metaverse that unites various conceptual worlds in a single VR environment, offering users a deeply immersive experience to interact with others and engage in exciting activities. Others include ROBLOX, Microsoft Mesh, Niantic, among many others.

Disney is the latest firm to announce metaverse plans as it plans to ‘connect the physical and digital worlds … allowing for storytelling without boundaries’. Nike is ready to sell products in the Metaverse and has filed patent applications for its products as “downloadable virtual goods”, extending the brand's rights into the virtual world. Even the Korean city of Seoul announced a plan to make a variety of public services and cultural events available in the metaverse.

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Build Metaverse Under ‘Open’ Framework, Execs Say at our Global Summit

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By DEMOND CURETON

Speakers at a key global event called on global tech leaders to build an open digital society

XR Today attended a philosophical discussion on the nature of the Metaverse on Wednesday, where several key executives in the virtual and augmented reality (VR/AR) industry debated on what and who determined the features of the rising platform.

Marcin Klimek, Chief Executive and Co-founder of ExplodedView, hosted the discussion for panelists Veronica Costa Orvalho, Founder and CEO for Didimo IncTimmu Tõke, Chief Executive for Ready Player Me, and Krzysztof Wróbel, CEO for Virbe.

The news comes after Mark Zuckerberg, Facebook Chief Executive and Founder, announced in early August his firm would shift to become a “Metaverse company”.

A major growth of interest in the platform has sparked massive investment from the Menlo Park-based firm, along with other key enterprises such as NextechARHTC VIVESTYLY, and many others.

The Metaverse: The Undiscovered Country

The rising popularity of the potential successor to the Internet had been discussed for the past three decades and aimed to combine the internet, virtual reality, and augmented reality, Klimek explained.

Mrs Orvalho stated the Metaverse was an “enabler for people to do more of what they love” and allowed users to intereact in easier and richer ways.

Building experiences in the Metaverse created “an additional layer of who and what” users are and allowed them to extend those features as well as create new identities, she said.

She continued, stating,

“The more provocative question is how we can involve and get involved in this Metaverse in the most authentic way [as] a place we can actually trust […], and is that even a possibility or worth exploring”

Wróbel added it was difficult to determine if an actual Metaverse existed and called for clarity on a specific point of reference for the platform.

Citing examples such as Second Life, he added people should define “the first medium for the Metaverse” to expand on specific issues related to the platform.

But Tõke added that no single platform, website, or internet company could become the Metaverse. Despite the $170 billion USD gaming industry, which hosted several platforms where millions of gamers interacted in virtual environments, he questioned how such worlds defined the Metaverse.

“Our answer to that is connections between those worlds. [We need] a more persistent experience across those worlds… that’s what makes a Metaverse. It’s a connected virtual world that consists of thousands or millions of different places, built by developers for different purposes, but they are connected and feel like a persistent experience”

Many platforms called themselves Metaverses, but were only a single point of interaction, he said, adding the solution was “to connect those worlds”, which was a difficult task with many technical, business, and philosophical problems to tackle.

The Metaverse: Open Or Closed?

When asked whether Facebook alone could successfully build the Metaverse, Tõke and Orvalho replied, “no”, with the former citing the potential dystopia of “Ready, Player One”.

He continued, stating his company was building cross-game services for over 150 tech firms, adding,

“That’s the first good layer to start building [a] connection, and more things like that need to exist for individual developers to build and connect those worlds, so the open Metaverse would be bigger and more powerful than any big company with a lot of capital like Facebook”

Orvalho added larger enterprises needed to facilitate interoperability between virtual spaces to build a successful Metaverse by building capable technologies, as well as developing “a complete mind shift in the way we approach” doing so.

The panelists agreed and called for a global standard for developing the Metaverse, similarly to the Internet, as none existed to date. Tõke additionally cautioned many large companies would attempt to dominate the internet and urged the Metaverse to develop under an open framework.

The panel talk comes amid the ongoing VR/AR Association (VRARA) Global Summit: Europe Edition, which is taking place from September 29th to October 1st.

The online event is hosted by Hopin and has gathered over 300 of the world’s top XR firms, including Pico Interactive, Lenovo, Unity, Samsung, Facebook, HP, HTC VIVE, Nextech AR, as well as numerous organisations to discuss critical topics on the global industry to date.

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Advances in augmented and virtual reality promise to revolutionize the workplace and entertainment. These technologies will include the use of avatars, holograms, and digital twins to help humanize the experience. Many companies are moving to a hybrid workplace model and collaboration effects in the virtual world are evolving into a new normal.

Digital avatars or AI avatars are human-like bots that are created by AI-powered technology to increase human interaction. Avatars may seem a little silly, but they allow for a form of self-expression that extends beyond the capabilities of text and emoji alone. On digital platforms, digital avatars have a humanoid appearance, and using an avatar can be a helpful way to indicate the tone of your comment, so you're not misinterpreted.

Furthermore, avatars in AR experiences give every brand a face by creating a unique brand ambassador that interacts with the user in their own environment. Animated 3D Avatars react on the users actions with specific gestures, mimics, moods or continues the dialogue based on the given answers.

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