Score the Shot! South Carolina Gamecocks’ Dawn Staley and Aliyah Boston Team Up With Sports Media Challenge and Avatar Dimension for New Holographic PSA to Encourage Student Action Against COVID
New Holographic PSA Designed Specifically for Always Connected GenZ
CHARLOTTE, N.C. and WASHINGTON, D.C., Oct. 22, 2021 -- It’s a battle cry for students to take action in the fight against Covid-19. Sports Media Challenge and Avatar Dimension have teamed up with Hall of Fame college basketball coach Dawn Staley and esteemed player Aliyah Boston, both of the top-ranked NCAA women’s basketball team, the South Carolina Gamecocks, in a new, state of the art holographic PSA called “Score the Shot” that encourages Generation Z (Gen Z) to get vaccinated. The PSA is now available to view and share on social media starting today.
See new “Score the Shot” PSA here:
https://sportsmediachallenge.com/gamecocks-psa/
Today, less than 50% of Gen Z, those born between 1997 and 2021, is fully vaccinated. The PSA, uniquely designed for the younger generation’s all digital, all the time mindset, features Staley and Boston addressing viewers directly as life-like holographic renditions on their laptop or smartphone, about the importance of stepping up and being a part of the team in the fight against Covid-19.
The PSA was created in partnership with Avatar Dimension, who captured the sports figures at its mixed reality, volumetric capture studio in Washington D.C., the only certified Microsoft Mixed Reality Capture Studio on the East Coast. With Gen Z’s preference for viewing entertainment and getting news and information via social media and online versus traditional TV, organizations are looking for new ways to share PSAs and other key information with this demographic. The holographic PSA fits this need, offering a more impactful way for reaching younger audiences in a medium that suits their preferences.
About Sports Media Challenge
To learn more, visit https://sportsmediachallenge.com/.
About Avatar Dimension
Avatar Dimension is driving the future of immersive video by offering the most advanced volumetric capture stage and studio in the world. Its mission is to imagine and create stunningly realistic virtual experiences for enterprise customers and their creative agencies, with a focus on building enterprise applications for training, government programs, marketing and entertainment. Avatar Dimension is the only certified Microsoft Mixed Reality Capture Studio on the East Coast, and consists of a collaboration between Avatar Studios of St. Louis, Dimension Studio of the UK and Sabey Data Centers of Seattle, with its premier studio based in Ashburn, VA. For more information, visit www.avatar-dimension.com.
