AVATAR DIMENSION’S NEW “TO GO” STAGE BRINGS 3D HOLOGRAPHIC CAPTURE TECHNOLOGY DIRECTLY TO CLIENTS

AVATAR DIMENSION’S NEW “TO GO” STAGE BRINGS 3D HOLOGRAPHIC CAPTURE TECHNOLOGY DIRECTLY TO CLIENTS


Company Grows Operations to Meet 3D Volumetric Capture Technology Demand Across Eastern US

WASHINGTON, DC, April 7, 2022 – Avatar Dimension, the only certified Microsoft Mixed Reality Capture Studio on the East Coast, is now making its high-tech, 3D volumetric capture stage available to customers at their locations. Previously, most capture sessions had to be conducted in-studio, of which there are just a few worldwide.

See Time Lapse Video of Avatar Dimension’s Transportable Stage Setup
https://vimeo.com/692949384/4deed5d693

“In the past year, we’ve been asked so many times whether we could set up our volumetric stage in customer locations, but we had to say – sorry – because given the amount of equipment needed, it didn’t seem practical,” says Dennis Bracy, CEO of Avatar Dimension. “Our team, however, figured it out, and we just completed a massive project of 1,000 captures on-location in New England. Bringing our volumetric capture stage directly to clients opens the door for the many businesses who are interested in growing their audience reach with innovative, mixed reality experiences, but need the capture session to come to them.”

Avatar Dimension’s transportable stage brings the same technology featured in its physical studio in Washington D.C., but directly to sound stages and locations anywhere in the Eastern US. This includes Microsoft’s best-in-class capture and rendering pipeline along with 70 12-megapixel Volucam cameras from IO Industries for the best captures and most realistic fidelity. The cameras simultaneously capture the action at scale and then video files are merged, leveraging the power of Microsoft Azure, to create three dimensional holograms that are then placed into locations, narratives, games and experiences.

Avatar Dimension officially opened the doors to its volumetric capture studio in the Washington D.C. area in June 2021. It is today the only certified Microsoft Mixed Reality Capture Studio on the East Coast, and just one of eight in the world. Some of its recent projects include:

Score the Shot Covid PSA - Sports Media Challenge and Avatar Dimension teamed up with Hall of Fame college basketball coach Dawn Staley and esteemed player Aliyah Boston, both of the top-ranked NCAA women’s basketball team, the South Carolina Gamecocks, for a holographic PSA that encouraged Generation Z (Gen Z) to get vaccinated for Covid. Score the Shot PSA

Industry First for Country Music - Ryan Sims, Arizona-based country singer and former X Factor TV series contestant, released the video for his new track – Songs About Us – which features him as a full body avatar. ​​Ryan Sims Hologram

Press kit available at: https://www.zebrapartners.net/avatar-dimension-press-kit/

About Avatar Dimension
Avatar Dimension is driving the future of immersive video by offering the most advanced volumetric capture stage and studio in the world. Its mission is to imagine and create stunningly realistic virtual experiences for enterprise customers and their creative agencies, with a focus on building enterprise applications for training, government programs, marketing and entertainment. Avatar Dimension consists of a collaboration between Avatar Studios of St. Louis, Dimension Studio of the UK and Sabey Data Centers of Seattle, with its premier studio based in Ashburn, VA. For more information, visit www.avatar-dimension.com.

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Sports Media Challenge and Avatar Dimension produce New Holographic PSA to Encourage Student Action Against COVID

Score the Shot! South Carolina Gamecocks’ Dawn Staley and Aliyah Boston Team Up With Sports Media Challenge and Avatar Dimension for New Holographic PSA to Encourage Student Action Against COVID

New Holographic PSA Designed Specifically for Always Connected GenZ

CHARLOTTE, N.C. and WASHINGTON, D.C., Oct. 22, 2021 -- It’s a battle cry for students to take action in the fight against Covid-19. Sports Media Challenge and Avatar Dimension have teamed up with Hall of Fame college basketball coach Dawn Staley and esteemed player Aliyah Boston, both of the top-ranked NCAA women’s basketball team, the South Carolina Gamecocks, in a new, state of the art holographic PSA called “Score the Shot” that encourages Generation Z (Gen Z) to get vaccinated. The PSA is now available to view and share on social media starting today.

See new “Score the Shot” PSA here:
https://sportsmediachallenge.com/gamecocks-psa/

Today, less than 50% of Gen Z, those born between 1997 and 2021, is fully vaccinated. The PSA, uniquely designed for the younger generation’s all digital, all the time mindset, features Staley and Boston addressing viewers directly as life-like holographic renditions on their laptop or smartphone, about the importance of stepping up and being a part of the team in the fight against Covid-19.

The PSA was created in partnership with Avatar Dimension, who captured the sports figures at its mixed reality, volumetric capture studio in Washington D.C., the only certified Microsoft Mixed Reality Capture Studio on the East Coast. With Gen Z’s preference for viewing entertainment and getting news and information via social media and online versus traditional TV, organizations are looking for new ways to share PSAs and other key information with this demographic. The holographic PSA fits this need, offering a more impactful way for reaching younger audiences in a medium that suits their preferences.

About Sports Media Challenge
To learn more, visit https://sportsmediachallenge.com/.

About Avatar Dimension
Avatar Dimension is driving the future of immersive video by offering the most advanced volumetric capture stage and studio in the world. Its mission is to imagine and create stunningly realistic virtual experiences for enterprise customers and their creative agencies, with a focus on building enterprise applications for training, government programs, marketing and entertainment. Avatar Dimension is the only certified Microsoft Mixed Reality Capture Studio on the East Coast, and consists of a collaboration between Avatar Studios of St. Louis, Dimension Studio of the UK and Sabey Data Centers of Seattle, with its premier studio based in Ashburn, VA. For more information, visit www.avatar-dimension.com.

More info: https://sportsmediachallenge.com/gamecocks-psa/

AVATAR DIMENSION BRINGS HOLOGRAMS TO WASHINGTON, D.C.

Company Officially Opens Doors as the Only Certified Microsoft Mixed Reality Capture Studio on East Coast

WASHINGTON, DC, June 14, 2021 – What do the chart-topping artists, top defense leaders, influential museums and luxury fashion houses all have in common? They’re all turning to Avatar Dimension, the high-tech studio driving the creation of photorealistic human holograms placed into immersive environments to deliver stunningly realistic virtual experiences. Starting today, Avatar Dimension’s Mixed Reality, volumetric capture studio has opened its doors in the Washington D.C. area as the only certified Microsoft Mixed Reality Capture Studio on the East Coast, and just one of seven in the world.

Take a Virtual Tour of Avatar Dimension’s New Washington D.C. Studio
tour.avatar-dimension.com

Even in its pre-operational phase, Avatar Dimension clients already consist of enterprise, military and government agencies to marketers, games, fashion and entertainment. Projects ranged from the 2020 Air Force Global Futures Report, where a chief U.S. Air Force futurist was turned into a holographic presenter for the first-ever report in virtual reality; to the COCA (Center of Creative Arts, St. Louis MO) Virtual Web Tour, the first-ever online experience that marries 360° images with photo realistic holograms to bring viewers inside the newly renovated campus guided by 3D docents; to the Microsoft Ignite 2021 Keynote, where 3D holograms of world renowned marine biologists Edie Widder and Vincent Pieribone were captured as part of the Microsoft Mesh virtual presentation in AltSpace VR; to Balenciaga’s Afterworld The Age of Tomorrow, where hologram models were created for its 3D virtual catwalk experience; and an exclusive 3D NFT project, in conjunction with Emmersive Entertainment, featuring internationally renowned music artist Flo Rida.

Immersive 3D experiences are growing quickly as a far more effective way to train, entertain, and educate because virtual content can be shared globally, at scale with greater impact, and more quickly with far less expense. Examples include training doctors on surgeries from any location; celebrities making what looks like a live event appearance when actually it’s a hologram; simultaneous 21st century training for military and first responders from wherever they’re stationed; and walking the Smithsonian galleries from the comfort of your home.

“From armed forces training programs taught by lifelike virtual instructors to legendary talent dropping into your living room for an exclusive holographic performance, we are on the cusp of an entirely new technology era,” explains Dennis Bracy, CEO, Avatar Dimension. “With our state-of-the-art volumetric capture studio, we aim to enable more businesses and government agencies to benefit from the blending of the digital and physical worlds.”

“As we’ve seen through the pandemic, the internet immediately met the challenges presented by providing virtual tools for society to help replicate the real day-to-day life experience,” said David Sabey, Chairman of Sabey Corporation, a lead investor in Avatar Dimension. “We are extremely pleased to have our Intergate.Ashburn data center host Avatar Dimension and expand the limitless benefits of a new digital frontier.”

“Dimension is thrilled to partner with Dennis and the Avatar Studio team,” according to Simon Winchester, co-managing partner of London’s Dimension Studio. “Avatar Dimension brings together our world-class creative and technical talents to help organizations embrace valuable new opportunities in Mixed Reality and the Metaverse. Over the past 12-months, we've seen rapidly growing adoption of volumetric content so it's an exciting time to launch our state-of-the-art studio on the East Coast.

“Content creators are increasingly engaging volumetric video as a new medium to bring viewers more immersive, connected human experiences” says Steve Sullivan, General Manager of Microsoft Mixed Reality Capture Studios. “Our mission is to deliver high-quality, accessible, affordable human holograms to fuel the growth of Mixed Reality, and we’re thrilled that Avatar Dimension will be our studio partner in Washington D.C., bringing this technology to the East Coast.”

About the Studio
Purposely located in the Sabey Company’s Intergate Ashburn complex near Washington, DC, Avatar Dimension is perfectly situated to work with the region’s many enterprises, government agencies, military centers, health care companies, and entertainment businesses, as well as customers globally. Key details include:

- Avatar Dimension is a partnership of Avatar Studios, of St. Louis, Dimension Studio of the UK and Sabey Data Centers of Seattle.
- 4,000 square foot studio includes a stage, green room, client area, and offices, with backup power, worldwide fiber connections, all in a highly secure facility.
- Content captures use Microsoft’s best-in-class capture and rendering pipeline along with 70 12megapixel Volucam cameras from IO Industries for the best captures and most realistic fidelity. The cameras simultaneously capture the action and then video files are merged to create 3 dimensional holograms.
- Located in Sabey Data Center’s Intergate.Ashburn complex in Ashburn, VA., the data center capital of the world.
- Stage operations are also mobile so that volumetric capture sessions can take place from nearly any location or event in the US.
- During COVID-19, Avatar Dimension safely built and operated a temporary stage using remote tools with Microsoft’s Hololens 2. Safe captures will continue per local guidelines.

Press kit available at: https://www.zebrapartners.net/avatar-dimension-press-kit/

About Avatar Dimension
Avatar Dimension is driving the future of immersive video by offering the most advanced volumetric capture stage and studio in the world. Its mission is to imagine and create stunningly realistic virtual experiences for enterprise customers and their creative agencies, with a focus on building enterprise applications for training, government programs, marketing and entertainment. Avatar Dimension is the only certified Microsoft Mixed Reality Capture Studio on the East Coast, and consists of a collaboration between Avatar Studios of St. Louis, Dimension Studio of the UK and Sabey Data Centers of Seattle, with its premier studio based in Ashburn, VA. For more information, visit www.avatar-dimension.com.

Contact:

Name: Andrea Sausedo Piotraszewski

Email Address: andrea@zebrapartners.net

Website URL: https://www.avatar-dimension.com