HTC VIVE is now the first VR headset manufacturer to support VRdirect's VRXF format

HTC VIVE supports VRdirect´s VRXF format


Dear Community,

We are delighted to inform our community that HTC VIVE, a leading VR headset manufacturer, is now the first to support VRdirect's VRXF format. This advancement streamlines the process for HTC VIVE headsets to seamlessly handle VRXF files, removing the need for specialized players or external tools and simplifying VR integration within corporate settings.

This compatibility marks a significant milestone for businesses aiming to incorporate VR, as it ensures a smooth and efficient user experience throughout your organization. Both HTC VIVE and VRdirect are committed to simplifying the adoption of VR for enterprise customers, focusing on compatibility and optimizing the user experience with their VR hardware and software solutions.

 

As HTC VIVE is the first VR headset manufacturer to support the VRXF format, organizations can now introduce Virtual Reality across the enterprise - with a setup of VR hardware and software that is compatible and provides a great user experience for employees working with VR.


Read the full press release here!

Orange County VRARA member, Contrast Reality is excited to share a free mixed-reality Halloween experience

Orange County VRARA member, Contrast Reality is excited to share a

free mixed-reality Halloween experience available exclusively on the Apple Vision Pro.

The experience is available in their new free app, Immersion Spatial Experiences

available to download in the App Store (https://apps.apple.com/us/app/immersion-

spatial-experiences/id6701992961).

The Halloween experience, named Snatcher’s Revenge, uses the new object tracking

APIs available in visionOS 2 to detect a candy bar in your hand and show a virtual

replica of it. The mini-experience allows for two modes of interaction, trick or treat – with

trick, using hand tracking and gestures, and treat, using object tracking of a small

number of candy bars. In treat mode, when the user brings the candy bar near the

virtual character, the virtual character attempts to steal the candy bar from the user’s

hands.

The Halloween experience showcases the possibilities XR has for brands to create

immersive, interactive content to drive engagement. More information about the

experience can be found on Contrast Reality’s page

(https://contrastmedialabs.com/news/immersion-halloween-2024/).

Youtube video link: https://www.youtube.com/watch?v=sTYVsRp5_QA

Oculum® Partners with DigiLens to Launch DigiSaaS

Atlanta, GA — October 14, 2024 — Oculum, a leading innovator in platform-as-a-service (PaaS) solutions for video conferencing and unified communications (UC), has announced a groundbreaking partnership with DigiLens Inc., a pioneer in waveguide display technologies. The collaboration will launch DigiSaaS, a new subscription-based service that empowers the independent software vendor (ISV) ecosystem by enabling seamless integration with DigiLens' ARGO™ smartglasses.

The Oculum platform, which is 100% encrypted and both HIPAA and GDPR-compliant, is designed to provide carrier-grade, voice-activated software solutions that will integrate directly with DigiLens’ ARGO smartglasses. This partnership marks a significant step forward in delivering immersive, remote collaboration experiences across various industries, from healthcare and manufacturing to education and beyond.

"Oculum is excited to partner with DigiLens in transforming how businesses and industries engage with remote, immersive environments. Together, we are setting a new standard for AR-based communication and collaboration," said Dan Anderson, CEO of Oculum. "Our integration with DigiLens' ARGO platform allows us to deliver shared immersive experiences to a global audience."

The partnership will also launch DigiSaaS, an industrial app store offering subscription-based services designed to meet the needs of modern industries. Powered by Oculum’s multi-tenant, white-label video conferencing and UC platform, DigiSaaS will allow users to securely participate in multi-party meetings from any device, ensuring a seamless, scalable experience.

"Oculum’s carrier-grade platform is ideal for our ARGO smartglasses and the DigiSaaS service," said Nima Shams, VP and GM of the Product Business Unit at DigiLens. "With Oculum, we can provide secure and scalable remote collaboration, elevating how users experience our smartglasses."

This partnership represents a significant milestone for Oculum as it brings its secure, high-quality communication solutions to the forefront of AR technology, further advancing the future of remote, virtual collaboration.

About Oculum®
Oculum is a leading provider of encrypted, carrier-grade video conferencing and unified communications solutions. With the support of 20 years of proven UC platform development, 110+ patents, and millions of subscribers, the Oculum platform offers secure, scalable, and immersive experiences for businesses across industries. www.oculumvc.com

Media Contact:

Terry Sullivan

terry.sullivan@oculumvc.com

About DigiLens Inc.
DigiLens is a leader in holographic waveguides used for XR displays. The company has developed a patented optical platform and photopolymer technology that deliver best-in-class solutions using a unique, low-cost contact-copy manufacturing process. DigiLens enables OEM partners to design and build XR-enabled devices for the global automobile, enterprise, consumer, avionics, and defense industries. Based in Sunnyvale, CA, DigiLens’ investors include industry leaders like Samsung Electronics, Samsung Electro-Mechanics, Diamond Edge Ventures, the strategic investment arm of Mitsubishi Chemical Holdings Corporation, Alsop Louie Partners, Optimas Capital Management, 37 Interactive Entertainment, UDC Ventures, the corporate venture arm of Universal Display Corporation, Niantic, Inc., Sony Innovation Fund, Dolby Family Ventures, Continental AG, and more. www.digilens.com


Media Contact:

Brian Hamilton

Brian.Hamilton@DigiLens.com


Edstutia Launches Immersive Learning Foundations for a Better Way to Learn and Train

New York, NY – October 7, 2024: Edstutia, a pioneer of immersive learning, is proud to announce the launch of Immersive Learning Foundations, a hybrid professional development course aimed at empowering individuals to master Virtual Reality (VR) and other immersive technologies. The course is designed for professionals across industries who want to learn, apply, and implement immersive technology solutions in their work environments.

Edstutia’s Immersive Learning Foundations course provides a blend of self-paced learning modules alongside live VR lab sessions to ensure a flexible, interactive, and robust learning experience for participants. This hybrid format solves key challenges many professionals face in adopting VR technology, including the underutilization of headsets and the lack of structured pathways for learning immersive technologies. 

Learners will acquire hands-on experience in VR environments while building a personalized blueprint to integrate immersive technology into their respective professional fields. Live lab sessions allow participants to practice and apply what they’ve learned while simultaneously building a community of learners in the Edstutia VR campus. 

"The Immersive Learning Foundations course was designed to address the growing need for structured, hands-on experience with VR technology," said Christine Janssen, PhD., Founder and CEO of Edstutia. "We’re excited to provide learning leaders with a convenient, cost-effective way to learn about the tools and resources available through Edstutia to confidently apply VR in their professional environments. We believe this approach can help industries truly unlock the potential of immersive learning and technology — sooner than later."

Learners can register for the Edstutia Immersive Learning Foundations course now. Participants will gain instant access to the self-paced modules and can schedule their VR lab sessions through the course learning platform. To register or learn more about the program, visit the Immersive Learning Foundations page at https://marketing.edstutia.com/ilf-register.

About Edstutia:

Edstutia is an award-winning immersive learning platform and content creator for VR-enhanced learning experiences. Edstutia’s goal is to help organizations integrate data-driven immersive technology to optimize learner engagement and retention. Their expertise lies in people-centric skills that are in high demand in the workplace today. 

VRARA Members get 50% off the course, email info@thevrara.com for your code!

For media inquiries, please contact:

Jose Gonzalez

Edstutia Marketing  

jgonzalez@edstutia.com

VRARA Seattle Participates in OpenXR LIVE meetup with Khronos Group

Roberto Haza,, VRARA Seattle Chapter President and XR/Spatial Computing Consultant introduced VRARA, the global organization where XR meets reality, fostering collaboration between innovative organizations and creators in the VR and AR ecosystem at OpenXR LIVE : Seattle Meetup and Mixer. Watch the replay!

This meetup included the latest updates on the OpenXR specification, implementations, applications and the wider ecosystem as well as talks from developers who will shared their experiences using the API, plus presentations from local XR community leaders. Slides can be found at https://www.khronos.org/events/openxr..

Gene Feldman of Nestle appointed as co-chair of VR/AR Association Metaverse Committee

We are thrilled to have Gene Feldman help lead our community by hosting our weekly online sessions about XR & Metaverse.

Feldman is a member of the Center for Functional Excellence within Nestle Purina Pet Care supporting training innovation through the use of technology. Gene currently holds a Master's in Education and has been is in field of education/training and development for the past 25+ years. Over the past 8 years, Gene has been identified as a leading VR/AR integration expert for immersive training solutions and functional use case implementation.

I am really excited to co-chair the committee to pass along learnings and solutions to empower those working within XR.
— Gene Feldman

VRARA London Updates: Digital Body Festival, IBC Accelerator Media Innovation Programme


We are here to keep you up to date on upcoming events and news for VRARA London members and partners. If you have something to share contact us at londonmarketing@thevrara.com.

Digital Body Festival launches in Hackney, 15-17 November

A new festival celebrating the intersection of the moving body and digital technology launches this November. Set across a series of spaces within one of East London’s most dynamic cultural and community hubs, Digital Body Festival will feature exhibition spaces, performances, workshops and live conversations.

Tickets go on sale from 14th October and VRARA members receive a 20% discount - email londonmarketing@thevrara.com​ for details.



IBC Accelerators Media Innovation Programme

The IBC Accelerator Media Innovation Programme showcased proof of concepts over four days in Amsterdam last month. These projects aim to solve complex media and entertainment business and technology challenges, providing a framework for agile, collaborative, and fast-track innovation. The video clip illustrates the Digital Replicas and Talent ID project.

XR and adjacent technologies were key to several projects: Evolution of the Control Room applied XR and natural language control to a real-time production environment. Connect and Produce Anywhere, Phase IIexplored edge-first computing for live remote audio/video contribution. The AI Media Production Lab studied improving creativity and efficiency in production workflows, stamping out bias and AI hallucinations to embrace audience sentiments in content development, and exploring predictive video workflows in sports production.

You can explore these showcase sessions and more at https://show.ibc.org/accelerators-2024-challenges and the IBC 365: Accelerating Innovation podcast.

If these examples inspire you to get involved in the 2025 programme you can register your interest at https://show.ibc.org/

Do you have a story to share?

If you have a story to contribute for the VRARA London Chapter newsletter, contact John Dowsland at londonmarketing@thevrara.com.

John has many years of experience in content management & distribution for film, music and corporate communications, and currently works in calibration technology. In 2018 he joined the board of Cinema Technology Community CIC, and he has been involved in the VRARA since 2022.

Thanks for reading! Click here to Get in touch.



Develop Your Immersive Learning with XR Certifications from VRARA Member Edsutia

Are you ready to get a head start in the world of immersive learning?


VRARA Member Edstutia is offering an exclusive 50% discount to VRARA members for their Certification in XR (ICXR)!

Learn how to harness the power of XR technology to revolutionize the way you teach, train, and engage in your professional context. Whether you're in education, corporate training, or professional development, ICXR will equip you with the cutting-edge skills you need to lead the way.

What’s included:
- Deep knowledge of emerging XR technologies
- Hands-on VR lab sessions to gain real-world experience
- A personalized blueprint for integrating XR into your field

Take advantage of this limited-time offer and email info@thevrara.com to obtain your 50% discount!

Sign up here and be part of the immersive learning revolution!

VRARA Bytes Podcast: Power of Immersion Issue 2

In the VR/AR Bytes Podcast, Orlando Chapter President and VRARA COO John Cunningham provides short interviews with the movers and shakers in the VRARA industry who share their insights into how VR & AR is impacting their businesses.

This week, John sat down with three of the authors of the recent VRARA Enterprise Committee Whitepaper titled "The Power of Immersion Issue 2 - Transforming Manufacturing with XR".

Watch the entire series here, and subscribe to receive the weekly podcast!

Revolutionizing Media: An Immersive OTT Experience Tailored for Apple Vision Pro

Travancore Analytics has developed an advanced OTT platform tailored for Apple’s Vision Pro, revolutionizing media consumption by combining immersive 3D visuals, spatial audio, and gesture-based navigation. This mixed reality headset elevates the OTT experience, providing users with virtual screens that expand within their environment, creating a more personal and dynamic viewing experience. The platform’s seamless integration with Vision Pro allows users to interact with content through intuitive controls, including gestures and voice commands, enhancing engagement and spatial immersion—perfect for live events, 360-degree videos, and other interactive content.

Key features of the platform include personalized content preferences, enabling users to curate their media experience, and robust security protocols ensuring compliance with industry standards, safeguarding user privacy and data. With customizable options, the platform also offers dynamic Digital Rights Management (DRM) capabilities, ensuring that content creators retain control over their intellectual property. Additionally, the platform supports both HLS (HTTP Live Streaming) and DASH (Dynamic Adaptive Streaming over HTTP), providing flexible, high-quality streaming that adapts to varying network conditions.

Beyond just streaming, the Vision Pro platform allows users to create personalized virtual environments, letting them enjoy content in unique settings—whether it’s watching a favorite show on a serene mountain peak or in a futuristic living room. This innovation, alongside the seamless transition between augmented reality (AR) and virtual reality (VR), sets the OTT platform apart, transforming the way users experience and interact with media in a fully immersive manner.

Explore our blog to learn more!

Website: https://www.travancoreanalytics.com/

Follow us on Linkedin for latest updates: 

https://www.linkedin.com/company/travancore-analytics/

Enrollment for November VRARA Executive Forum Cohort Now Open

Enrollment for the November Cohort of the VRARA Executive Forum is now open. This exclusive program is for business and innovation team executives who want to learn how to leverage XR and AI in their businesses and collaborate/learn from the experts in the industry and their peers from "non-competitive" organizations.

Led by COO John Cunningham, this dedicated program is for "end user" business and innovation leaders. It is not a technology program but rather a 12 month "Executive MasterClass in XR/AI" program with cohorts of up to 10 individuals with curated programming.

The best thing about the program is that it is FREE for our Corporate Innovation Team and Corporate level members. What a benefit!

There is nothing like this out there today, and the VRARA is launching this much needed program to help executives figure out how to scale XR and AI!

The cohort duration will be November 1-30th, with a new cohort beginning November 1st.


If you are interested, please email john@thevrara.com for more information.

HTC VIVE and Virtualware Partner to Accelerate Adoption of Enterprise XR

Orlando, Florida, October 7, 2024 - Global leader in premium XR solutions HTC VIVE and European XR enterprise software and solutions provider Virtualware have established a strategic partnership to accelerate adoption of enterprise XR solutions within the Americas market.

This partnership establishes HTC VIVE as an official distributor of the VIROO Enterprise XR Software Platform and applications in North America. Under the agreement, HTC VIVE will sell VIROO directly as well as through its value-added reseller network in the Americas.  

VIROO is a global award-winning enterprise XR platform that enables companies and institutions worldwide access to immersive technology securely through public or private cloud services or through an on-premises server architecture. The robust enterprise XR platform provides multiple ready-to-use applications for users, as well as tools for developers to create and distribute their own custom multi-user XR, simulation and digital twin applications.

Adoption of XR devices is on the rise, with 17 of 23 federal civilian agencies having used immersive technology in fiscal year 2023 per a survey conducted by the United States Government Accountability Office. Strong security is paramount to support the growing use of XR, including for use cases like engineering design, digital twins of restricted sites, and training simulations.

Both Virtualware and HTC VIVE place the highest priority on ensuring the privacy and security of their users. Virtualware holds certification in ISO27001, the globally recognized standard for information security, as well as ISO9001:2015, the standard for quality management systems. HTC VIVE's robust global privacy compliance program is continuously monitored, reviewed, and updated to meet certification requirements in standards like ISO27001, ISO27701, SOC, and open standards like BSIMM.

“Our partnership with Virtualware allows us to offer enterprise customers a broader portfolio of solutions that are integrated with HTC VIVE’s products and technologies. The VIROO platform is a proven enterprise XR software platform that enables large organizations to scale multi-user collaboration, training and digital twin capabilities securely and cost effectively through public cloud and private corporate infrastructure,” said Dan O’Brien, President Americas at HTC VIVE.

John A. Cunningham, President of Virtualware USA stated “HTC VIVE and VIrtualware are already providing the underlying technology platforms for large organizations who are scaling XR.  For example, GE Vernova has deployed our platforms to enable training for nuclear power plant operations across the US and Canada. This new partnership opens up our products to the entire XR ecosystem who want to develop end user solutions using proven technologies that have been designed from the ground up for enterprise use.”   

More information about Virtualware and VIROO can be found in the VIVE business directory and on Virtualware's website. Learn more about HTC VIVE's latest XR headset, VIVE Focus Vision, and get a 1-year VIVE Business+ Pro tier license when you pre-order the Business Edition headset here. This is a limited-time offer. Terms and conditions can be found on the product page.

XPANCEO and JBD Collaborate to Develop AR Smart Contact Lens with Integrated Microdisplay

XPANCEO, a deep tech company developing the next generation of computing through smart contact lenses, has entered a partnership with JBD, a leading MicroLED display producer. This collaboration aims to deliver ultrathin and comfortable smart contact lens with an integrated MicroLED display.

XPANCEO’s goal is to merge all existing devices into one interface, enabling users to enjoy the most common apps and software they use on screens in infinite XR. For this, it is necessary to integrate an image source into the contact lens. As the human eye cannot naturally focus on objects closer than 5-7 cm to its’ surface, complex optical solutions are required. With JBD’s assistance, two promising approaches were tested.

 The first approach uses a projector and hologram combination. This method projects the image at a distance using a hologram so the eye can focus on it. XPANCEO successfully tested this approach with JBD's MicroLED projector for the hologram. Currently, the projector is external, but efforts are underway to integrate it into the lens.

The second approach features an integrated microdisplay that projects the image directly from inside the lens. This method uses a custom collimation system to direct the image as a parallel beam of light, enabling the eye to focus on it. JBD’s display facilitated the creation of a prototype for this integration scheme, proving that total lens thickness of less than 0.5 mm is achievable with this approach.

Switching from smart glasses to smart contact lenses solves many issues that have plagued AR for years. By lowering the resolution in the periphery, where the eye does not need high resolution, the load on the video controller is greatly reduced, and the packaging can be much smaller. The loss of the brightness from display to the eye is 3 times less compared to the now classic waveguiding scheme. Overall, power consumption is expected to be under 10 µW, which is 100-300 times less than comparable prospective AR glasses.

"The MicroLED market is rapidly evolving, and I am confident that its continued growth will result in the development of new, more compact image display systems for various gadgets. The partnership with JBD is a clear demonstration of this trend,” said Dr. Volkov, co-founder and CTO of XPANCEO.

 

XPANCEO has chosen JBD, a leading manufacturer of MicroLED microdisplays, as the display partner for their next-generation project. This collaboration plays a critical role in advancing AR technology. Leveraging years of know-how & innovation in MicroLED & IC technology, JBD’s microdisplays offer unparalleled brightness and low power consumption of only a few microwatts in a miniscule high PPI display package that is almost imperceptible to the naked eye. These features ensure that clear and vibrant augmented information is displayed to the user in all ambient lighting conditions, whilst operating within the smallest power budgets available, essential for all-day wearability of AR smart devices.

"The development and widespread adoption of AR smart contact lenses will require continued innovation across a range of technologies. JBD remains focused on advancing our MicroLED technology to meet the growing demands of wearable devices, including those in the AR space," said Dr. Xiaoling Qiu of JBD.

Download our new enterprise whitepaper, The Power of Immersion (Issue 2) , authored by industry experts

This publication was produced by our Enterprise Committee.

Authors & Contributors

  • Emma Valdes

  • Damon Shackelford

  • Ron Thompson

  • Mark Gröb

  • Lucky Gobindram

This white paper is broken into the following parts:

  • Executive Overview  

  • Headwinds Across Manufacturing

  • Introduction to Leadership in Innovation  

  • Solving the Headwinds

  • Using XR for Enterprise Training  

  • XR Impact on Manufacturing Training 

  • VR vs. AR/MR Scenarios 

  • Company profile: ExxonMobil 

  • XR and the Unionized Workforce 

  • Practical Steps 

  • Appendices

  • Popular Providers for XR  

  • Author Biographies , Reference, and Disclaimers

Executive Abstract: XR Strategic Advantage 

This paper explores how immersive technologies are transforming the  manufacturing industry by addressing common challenges and enhancing  training, efficiency, and safety. 

Introduction to XR in Manufacturing: The adoption of XR technologies is  helping manufacturers address challenges such as an aging workforce and the  need for upskilling, offering solutions previously unattainable. 

Organizational Ecosystem Spheres: The paper outlines various spheres  within an organization’s ecosystem, such as emerging landscapes, change  management, solutions, workforce, and use cases, each playing a role in the  successful implementation of XR solutions. 

Common Challenges in Manufacturing: Challenges include an aging  workforce, negative perceptions of manufacturing, the need for constant  reskilling, and the speed of adopting new processes. 

XR Solutions and Benefits: XR solutions offer benefits such as enhanced  training, real-time expert access, reduced travel, and safer, more consistent  environments, as demonstrated by companies like Nestle Purina PetCare. 

Practical Steps for Implementation: Recommendations include identifying  potential XR use cases, ranking jobs and skills for training, and designing  training close to production scenarios while collecting data to evaluate success. 

Impact of XR on Training: XR enhances training by providing immersive,  repeatable environments that improve knowledge retention, attention, and  performance, with studies showing significant benefits over traditional methods. 

Unionized Workforce Considerations: Implementing XR in unionized  environments requires understanding the specific culture, involving union  leadership, and respecting union structures and schedules

Eye-tracking solutions using AI, ML and deep learning

Artificial Intelligence is ready for the next advancement—with predictive eye tracking solutions that can know in advance when a person using a VR Headset is about to experience motion sickness, for example.

AI is largely trained on LLMs and some multimodal language models that can recognize facial expressions and vocal tone to evaluate and react to a user’s current state. Now, with predictive eye-tracking, a user’s FUTURE state can be measured, and action can be taken if needed.

Adam Gross, CEO of HarmonEyes, says his company uses AI, ML and deep learning to build eye-tracking solutions using massive eye-tracking database, including more than 11 million unique records across diverse demographics and 130 different user states.

"We’ve developed technology that adapts to people instead of people adapting to technology."

Get To Know elum, i3's Commercial Training Development & Deployment Platform, at AES 2024

HUNTSVILLE, Alabama & DALLAS, Texas — With the launch of elumplatform.com this year,VRARA Alabama chapter member i3 reinforces its stake in the world's best, next-generation commercial training tools, ready to be developed and deployed within any enterprise environment. The elum platform offers immersive 3D training experiences, blending video game design with learning sciences to make training both tailored and engaging. They plan on attending AES, or Augmented Enterprise Summit, in Dallas, TX, this October (Booth #513).

"Knowledge is a right," says Tim Van Alstine, Commercial Business Lead and founder of elum. "Whether you have an existing Learning Management System or need to build a program from the ground up, elum helps you find that personalized solution. We've developed it for compatibility with more than 20 leading hardware platforms, and we're deployable on all major LMS, or Learning Management Systems. With elum, developing effective training materials and deploying them worldwide is easy for desktop, mobile, web, and XR."

 

elum makes integration of its capabilities smooth for CLOs and CIOs, as well. The full-featured offerings of elumStudio, elumClassroom, elumPlayer, elumCloud, and elumAnalytics provide industry-unique solutions that address the contemporary, ever-changing needs to train teams at scale.

 

“The kind of attendees at AES are exactly who elum is for – and they should schedule time to meet us at booth #513 or come by presentation on the future of training at the ‘Ask the Solution Providers’ panel at the main stage. From computer-based instruction hosted on Canvas to job-site augmented reality hosted on the elumCloud, elum can create the right training, the right way," adds Van Alstine. "Our virtual training is backed by trusted industries leading the way in defense, aerospace, healthcare, manufacturing, energy, automotive, and education."

 

Find more details about elum at AES this year by visiting their event page.

 

And don’t forget to check out elumplatform.com for greater details, contact info, and more about elum.

 

VRARA Education Summit 2024: How the Pico 4 Ultra Enterprise Empowers the L&D Industry

Written by Demond Cureton:

At VRARA’s Education Summit 2024, hundreds of professionals joined the audience for a massive showcase in immersive learning for major institutions across the world.

Hosted by Kris Kolo, Global Executive Director, VRARA, the event opened discussions across over 30 speakers to illustrate how emerging technologies have helped empower educators, faculties, learners, and vocational experts and their students.

Rob Pereira, Commercial Director, PICO XR, explored the benefits of using enterprise extended reality (XR) in the classroom.

One of the top three XR manufacturers in the world, PICO XR has supported educational partners from the European Union (EU), United Kingdom, United States, Middle East, India, Australia, and New Zealand, among others, with its enterprise solutions, he stated.

Pereira added that education remained a top industry vertical for PICO’s dedicated, standalone XR solutions with bespoke specifications for enterprises.

He noted use cases continued to proliferate across immersive learning, leading to novel teaching methods and delivering modules to classrooms, ranging from small schools to entire districts and governments, at scale.

Key factors considered when deploying XR devices were data protection, return on investment (ROI), and improving learner metrics, he explained.

Pereira told the audience about end user concerns,

“This usually involves large-scale planning and organisation. On the other hand, we have teachers and schools that are looking more at the day-to-day. They are looking into making complex technologies easier to grasp [and acquiring] training content, accessibility, hygiene, and managing classrooms.”

Pico also offered 360-degree solutions like software and content to form an ecosystem to support classrooms and end users, he said.

Additionally, for educators, external concerns involved receiving sufficient support during the developmental phase and reaching more students, Pereira noted, adding,

“We are only one part of the solution. We need to connect the content, training to management tools, and support systems to deliver full-scale solution that works for everyone. We [are] connected to many providers, people, and specialised solutions in this ecosystem for educators.”

Benefits of Pico XR Learning Solutions

Following the release of the budget-friendly Pico Neo 3 and flagship Pico 4 Ultra in May 2022 and September 2024, respectively, the ByteDance-owned headset manufacturer expanded MR tools for client use cases.

Both offered 6 degrees-of-flight (6DoF), hand tracking, and mobile device management (MDM) for small to large-scale deployments, with one case involving up to 3,000 connected headsets.

Explaining further, Pereira said that the devices were hygienic manageable and easily shareable for use in enterprise and school-based scenarios. They also allowed departments to deploy apps across headsets, browse the internet, and access 360-degree and YouTube videos, he continued.

Pico also provided its Business Suite software platform to facilitate “seamless classroom control, even in large groups with hundreds of students,” he stated, adding users could access modules offline where schools could not access or secure internet connections.

Continuing, he explained,

This dedication to building a secure enterprise ecosystem also means that we can provide enhanced API and SDK access. If you want to create better software and improve your current work, we can help and support you [with] global technical support through our distributed partners.

Regarding continuous support for end users, Pereira noted,

“We can also assign dedicated technical project managers to assist in developing your project at hand, making sure that every school, district, and partner receives the help they need.”

PICO Use Case Examples

In his presentation, Pereira addressed several highlighted use cases for the Pico enterprise platform, including:

VIL

In a use case in Germany, VIL utilised a holistic turnkey solution with Pico headsets, software, and a “very large content library” from third-party providers. It also featured high-security data protection and scalability to 2,500 devices.

Pico also provided additional MDM support to connect creative content libraries via a network of partners. A total of 3,000 on-demand devices were commissioned to schools for rapid shipping and deployment, making it the largest deployment of its kind in Europe.

Regional Training Centre (RTC)

RTC is a collection of 700 vocational schools and is headquartered in Flanders, Belgium. Rather than using a turnkey solution, the company aimed to create their ecosystem from scratch for greater flexibility.

Prior to the VIL project, RTC hosted the largest project in Europe at the time with 1,200 devices. Pico supported the firm through the entire process to facilitate with flexible solutions, data protection, and Pico 4 Enterprise headsets with next-gen mixed reality capabilities.

PHOTO: RTC Antwerpen

The organisation also selected ArborXR for device management and employed a large network of content providers for vocational content.

PRISMS VR

Based in San Francisco, California, PRISMS VR is a company that develops Science, Technology, Engineering, and Maths (STEM)-based content for educators in the hopes of transforming the sector.

The company empowers students to understand complex concepts prior to employing traditional methods. The company is a full-service provider with over 10,000 headsets, which found successful rollouts with close collaboration with partner networks, Pereira told the audience.

He also noted that PRISMS will have the largest deployment of PICO 4 Ultra Enterprise headsets by the year’s end in the US and, potentially, the world.

The VRARA Best in EdTech, XR, AI event united hundreds of online attendees from across the virtual, augmented, and mixed reality (VR/ AR/ MR) industry for its Education Summit 2024 on Thursday, 19 September.

The Summit showcased dozens of use cases and testimonies across the education, training, and learning and development (L&D) sectors involving businesses, academia, researchers, and thought leaders.

Full Sail University, Arizona State University, Ohio State University, Yorkville University, and many others institutions shared their success stories on XR’s role in the contemporary classroom, leading to the digital transformation of learning and development (L&D).

Like this article? Be sure to like, share, and subscribe for all the latest updates from DxM!

TINT Helped Océane, a Brazilian Cosmetics Brand, Achieve a Record 32% Add-To-Cart Rate

Océane, a leading manufacturer and retailer of beauty products, has significantly improved the performance of its online store by using the TINT virtual try-on platform. Recent data shows that their add-to-cart rate has increased by over 1000% compared to the industry average.

As one of the first companies to see the potential of TINT, Océane integrated the virtual try-on feature into its website. In Brazil, where virtual try-on technology is still relatively uncommon, this move was expected to give Océane a competitive edge. 

The initial pilot focused on concealers and foundations. Within the first month, the add-to-cart rate for these products increased from the industry standard of 3% to 20.15% — an increase of over 600%. The unexpected demand was so high that Océane quickly ran out of stock. This was just the beginning. 

By July, the add-to-cart rate hit a new peak of 32%, meaning nearly a third of customers who tried Océane products virtually added them to their carts. Océane’s success demonstrates the huge potential of virtual try-on technology, particularly TINT’s platform, which supports a wide range of product categories beyond just concealers and foundations. They are: Lipstick/Lip gloss; Blush; Eyeliner; Eyeshadow; Eyelashes; Mascara; Eyebrows; Skincare; Sunglasses/Eyeglasses; Nail polish; Jewelry; Headwear.

These products can be tried on individually or as part of a complete look. Additionally, TINT features a sophisticated AI recommendation system that suggests items tailored to enhance each user's overall appearance.