Gene Feldman of Nestle appointed as co-chair of VR/AR Association Metaverse Committee

We are thrilled to have Gene Feldman help lead our community by hosting our weekly online sessions about XR & Metaverse.

Feldman is a member of the Center for Functional Excellence within Nestle Purina Pet Care supporting training innovation through the use of technology. Gene currently holds a Master's in Education and has been is in field of education/training and development for the past 25+ years. Over the past 8 years, Gene has been identified as a leading VR/AR integration expert for immersive training solutions and functional use case implementation.

I am really excited to co-chair the committee to pass along learnings and solutions to empower those working within XR.
— Gene Feldman

VRARA London Updates: Digital Body Festival, IBC Accelerator Media Innovation Programme


We are here to keep you up to date on upcoming events and news for VRARA London members and partners. If you have something to share contact us at londonmarketing@thevrara.com.

Digital Body Festival launches in Hackney, 15-17 November

A new festival celebrating the intersection of the moving body and digital technology launches this November. Set across a series of spaces within one of East London’s most dynamic cultural and community hubs, Digital Body Festival will feature exhibition spaces, performances, workshops and live conversations.

Tickets go on sale from 14th October and VRARA members receive a 20% discount - email londonmarketing@thevrara.com​ for details.



IBC Accelerators Media Innovation Programme

The IBC Accelerator Media Innovation Programme showcased proof of concepts over four days in Amsterdam last month. These projects aim to solve complex media and entertainment business and technology challenges, providing a framework for agile, collaborative, and fast-track innovation. The video clip illustrates the Digital Replicas and Talent ID project.

XR and adjacent technologies were key to several projects: Evolution of the Control Room applied XR and natural language control to a real-time production environment. Connect and Produce Anywhere, Phase IIexplored edge-first computing for live remote audio/video contribution. The AI Media Production Lab studied improving creativity and efficiency in production workflows, stamping out bias and AI hallucinations to embrace audience sentiments in content development, and exploring predictive video workflows in sports production.

You can explore these showcase sessions and more at https://show.ibc.org/accelerators-2024-challenges and the IBC 365: Accelerating Innovation podcast.

If these examples inspire you to get involved in the 2025 programme you can register your interest at https://show.ibc.org/

Do you have a story to share?

If you have a story to contribute for the VRARA London Chapter newsletter, contact John Dowsland at londonmarketing@thevrara.com.

John has many years of experience in content management & distribution for film, music and corporate communications, and currently works in calibration technology. In 2018 he joined the board of Cinema Technology Community CIC, and he has been involved in the VRARA since 2022.

Thanks for reading! Click here to Get in touch.



Develop Your Immersive Learning with XR Certifications from VRARA Member Edsutia

Are you ready to get a head start in the world of immersive learning?


VRARA Member Edstutia is offering an exclusive 50% discount to VRARA members for their Certification in XR (ICXR)!

Learn how to harness the power of XR technology to revolutionize the way you teach, train, and engage in your professional context. Whether you're in education, corporate training, or professional development, ICXR will equip you with the cutting-edge skills you need to lead the way.

What’s included:
- Deep knowledge of emerging XR technologies
- Hands-on VR lab sessions to gain real-world experience
- A personalized blueprint for integrating XR into your field

Take advantage of this limited-time offer and email info@thevrara.com to obtain your 50% discount!

Sign up here and be part of the immersive learning revolution!

VRARA Bytes Podcast: Power of Immersion Issue 2

In the VR/AR Bytes Podcast, Orlando Chapter President and VRARA COO John Cunningham provides short interviews with the movers and shakers in the VRARA industry who share their insights into how VR & AR is impacting their businesses.

This week, John sat down with three of the authors of the recent VRARA Enterprise Committee Whitepaper titled "The Power of Immersion Issue 2 - Transforming Manufacturing with XR".

Watch the entire series here, and subscribe to receive the weekly podcast!

Revolutionizing Media: An Immersive OTT Experience Tailored for Apple Vision Pro

Travancore Analytics has developed an advanced OTT platform tailored for Apple’s Vision Pro, revolutionizing media consumption by combining immersive 3D visuals, spatial audio, and gesture-based navigation. This mixed reality headset elevates the OTT experience, providing users with virtual screens that expand within their environment, creating a more personal and dynamic viewing experience. The platform’s seamless integration with Vision Pro allows users to interact with content through intuitive controls, including gestures and voice commands, enhancing engagement and spatial immersion—perfect for live events, 360-degree videos, and other interactive content.

Key features of the platform include personalized content preferences, enabling users to curate their media experience, and robust security protocols ensuring compliance with industry standards, safeguarding user privacy and data. With customizable options, the platform also offers dynamic Digital Rights Management (DRM) capabilities, ensuring that content creators retain control over their intellectual property. Additionally, the platform supports both HLS (HTTP Live Streaming) and DASH (Dynamic Adaptive Streaming over HTTP), providing flexible, high-quality streaming that adapts to varying network conditions.

Beyond just streaming, the Vision Pro platform allows users to create personalized virtual environments, letting them enjoy content in unique settings—whether it’s watching a favorite show on a serene mountain peak or in a futuristic living room. This innovation, alongside the seamless transition between augmented reality (AR) and virtual reality (VR), sets the OTT platform apart, transforming the way users experience and interact with media in a fully immersive manner.

Explore our blog to learn more!

Website: https://www.travancoreanalytics.com/

Follow us on Linkedin for latest updates: 

https://www.linkedin.com/company/travancore-analytics/

Enrollment for November VRARA Executive Forum Cohort Now Open

Enrollment for the November Cohort of the VRARA Executive Forum is now open. This exclusive program is for business and innovation team executives who want to learn how to leverage XR and AI in their businesses and collaborate/learn from the experts in the industry and their peers from "non-competitive" organizations.

Led by COO John Cunningham, this dedicated program is for "end user" business and innovation leaders. It is not a technology program but rather a 12 month "Executive MasterClass in XR/AI" program with cohorts of up to 10 individuals with curated programming.

The best thing about the program is that it is FREE for our Corporate Innovation Team and Corporate level members. What a benefit!

There is nothing like this out there today, and the VRARA is launching this much needed program to help executives figure out how to scale XR and AI!

The cohort duration will be November 1-30th, with a new cohort beginning November 1st.


If you are interested, please email john@thevrara.com for more information.

HTC VIVE and Virtualware Partner to Accelerate Adoption of Enterprise XR

Orlando, Florida, October 7, 2024 - Global leader in premium XR solutions HTC VIVE and European XR enterprise software and solutions provider Virtualware have established a strategic partnership to accelerate adoption of enterprise XR solutions within the Americas market.

This partnership establishes HTC VIVE as an official distributor of the VIROO Enterprise XR Software Platform and applications in North America. Under the agreement, HTC VIVE will sell VIROO directly as well as through its value-added reseller network in the Americas.  

VIROO is a global award-winning enterprise XR platform that enables companies and institutions worldwide access to immersive technology securely through public or private cloud services or through an on-premises server architecture. The robust enterprise XR platform provides multiple ready-to-use applications for users, as well as tools for developers to create and distribute their own custom multi-user XR, simulation and digital twin applications.

Adoption of XR devices is on the rise, with 17 of 23 federal civilian agencies having used immersive technology in fiscal year 2023 per a survey conducted by the United States Government Accountability Office. Strong security is paramount to support the growing use of XR, including for use cases like engineering design, digital twins of restricted sites, and training simulations.

Both Virtualware and HTC VIVE place the highest priority on ensuring the privacy and security of their users. Virtualware holds certification in ISO27001, the globally recognized standard for information security, as well as ISO9001:2015, the standard for quality management systems. HTC VIVE's robust global privacy compliance program is continuously monitored, reviewed, and updated to meet certification requirements in standards like ISO27001, ISO27701, SOC, and open standards like BSIMM.

“Our partnership with Virtualware allows us to offer enterprise customers a broader portfolio of solutions that are integrated with HTC VIVE’s products and technologies. The VIROO platform is a proven enterprise XR software platform that enables large organizations to scale multi-user collaboration, training and digital twin capabilities securely and cost effectively through public cloud and private corporate infrastructure,” said Dan O’Brien, President Americas at HTC VIVE.

John A. Cunningham, President of Virtualware USA stated “HTC VIVE and VIrtualware are already providing the underlying technology platforms for large organizations who are scaling XR.  For example, GE Vernova has deployed our platforms to enable training for nuclear power plant operations across the US and Canada. This new partnership opens up our products to the entire XR ecosystem who want to develop end user solutions using proven technologies that have been designed from the ground up for enterprise use.”   

More information about Virtualware and VIROO can be found in the VIVE business directory and on Virtualware's website. Learn more about HTC VIVE's latest XR headset, VIVE Focus Vision, and get a 1-year VIVE Business+ Pro tier license when you pre-order the Business Edition headset here. This is a limited-time offer. Terms and conditions can be found on the product page.

XPANCEO and JBD Collaborate to Develop AR Smart Contact Lens with Integrated Microdisplay

XPANCEO, a deep tech company developing the next generation of computing through smart contact lenses, has entered a partnership with JBD, a leading MicroLED display producer. This collaboration aims to deliver ultrathin and comfortable smart contact lens with an integrated MicroLED display.

XPANCEO’s goal is to merge all existing devices into one interface, enabling users to enjoy the most common apps and software they use on screens in infinite XR. For this, it is necessary to integrate an image source into the contact lens. As the human eye cannot naturally focus on objects closer than 5-7 cm to its’ surface, complex optical solutions are required. With JBD’s assistance, two promising approaches were tested.

 The first approach uses a projector and hologram combination. This method projects the image at a distance using a hologram so the eye can focus on it. XPANCEO successfully tested this approach with JBD's MicroLED projector for the hologram. Currently, the projector is external, but efforts are underway to integrate it into the lens.

The second approach features an integrated microdisplay that projects the image directly from inside the lens. This method uses a custom collimation system to direct the image as a parallel beam of light, enabling the eye to focus on it. JBD’s display facilitated the creation of a prototype for this integration scheme, proving that total lens thickness of less than 0.5 mm is achievable with this approach.

Switching from smart glasses to smart contact lenses solves many issues that have plagued AR for years. By lowering the resolution in the periphery, where the eye does not need high resolution, the load on the video controller is greatly reduced, and the packaging can be much smaller. The loss of the brightness from display to the eye is 3 times less compared to the now classic waveguiding scheme. Overall, power consumption is expected to be under 10 µW, which is 100-300 times less than comparable prospective AR glasses.

"The MicroLED market is rapidly evolving, and I am confident that its continued growth will result in the development of new, more compact image display systems for various gadgets. The partnership with JBD is a clear demonstration of this trend,” said Dr. Volkov, co-founder and CTO of XPANCEO.

 

XPANCEO has chosen JBD, a leading manufacturer of MicroLED microdisplays, as the display partner for their next-generation project. This collaboration plays a critical role in advancing AR technology. Leveraging years of know-how & innovation in MicroLED & IC technology, JBD’s microdisplays offer unparalleled brightness and low power consumption of only a few microwatts in a miniscule high PPI display package that is almost imperceptible to the naked eye. These features ensure that clear and vibrant augmented information is displayed to the user in all ambient lighting conditions, whilst operating within the smallest power budgets available, essential for all-day wearability of AR smart devices.

"The development and widespread adoption of AR smart contact lenses will require continued innovation across a range of technologies. JBD remains focused on advancing our MicroLED technology to meet the growing demands of wearable devices, including those in the AR space," said Dr. Xiaoling Qiu of JBD.

Download our new enterprise whitepaper, The Power of Immersion (Issue 2) , authored by industry experts

This publication was produced by our Enterprise Committee.

Authors & Contributors

  • Emma Valdes

  • Damon Shackelford

  • Ron Thompson

  • Mark Gröb

  • Lucky Gobindram

This white paper is broken into the following parts:

  • Executive Overview  

  • Headwinds Across Manufacturing

  • Introduction to Leadership in Innovation  

  • Solving the Headwinds

  • Using XR for Enterprise Training  

  • XR Impact on Manufacturing Training 

  • VR vs. AR/MR Scenarios 

  • Company profile: ExxonMobil 

  • XR and the Unionized Workforce 

  • Practical Steps 

  • Appendices

  • Popular Providers for XR  

  • Author Biographies , Reference, and Disclaimers

Executive Abstract: XR Strategic Advantage 

This paper explores how immersive technologies are transforming the  manufacturing industry by addressing common challenges and enhancing  training, efficiency, and safety. 

Introduction to XR in Manufacturing: The adoption of XR technologies is  helping manufacturers address challenges such as an aging workforce and the  need for upskilling, offering solutions previously unattainable. 

Organizational Ecosystem Spheres: The paper outlines various spheres  within an organization’s ecosystem, such as emerging landscapes, change  management, solutions, workforce, and use cases, each playing a role in the  successful implementation of XR solutions. 

Common Challenges in Manufacturing: Challenges include an aging  workforce, negative perceptions of manufacturing, the need for constant  reskilling, and the speed of adopting new processes. 

XR Solutions and Benefits: XR solutions offer benefits such as enhanced  training, real-time expert access, reduced travel, and safer, more consistent  environments, as demonstrated by companies like Nestle Purina PetCare. 

Practical Steps for Implementation: Recommendations include identifying  potential XR use cases, ranking jobs and skills for training, and designing  training close to production scenarios while collecting data to evaluate success. 

Impact of XR on Training: XR enhances training by providing immersive,  repeatable environments that improve knowledge retention, attention, and  performance, with studies showing significant benefits over traditional methods. 

Unionized Workforce Considerations: Implementing XR in unionized  environments requires understanding the specific culture, involving union  leadership, and respecting union structures and schedules

Eye-tracking solutions using AI, ML and deep learning

Artificial Intelligence is ready for the next advancement—with predictive eye tracking solutions that can know in advance when a person using a VR Headset is about to experience motion sickness, for example.

AI is largely trained on LLMs and some multimodal language models that can recognize facial expressions and vocal tone to evaluate and react to a user’s current state. Now, with predictive eye-tracking, a user’s FUTURE state can be measured, and action can be taken if needed.

Adam Gross, CEO of HarmonEyes, says his company uses AI, ML and deep learning to build eye-tracking solutions using massive eye-tracking database, including more than 11 million unique records across diverse demographics and 130 different user states.

"We’ve developed technology that adapts to people instead of people adapting to technology."

Get To Know elum, i3's Commercial Training Development & Deployment Platform, at AES 2024

HUNTSVILLE, Alabama & DALLAS, Texas — With the launch of elumplatform.com this year,VRARA Alabama chapter member i3 reinforces its stake in the world's best, next-generation commercial training tools, ready to be developed and deployed within any enterprise environment. The elum platform offers immersive 3D training experiences, blending video game design with learning sciences to make training both tailored and engaging. They plan on attending AES, or Augmented Enterprise Summit, in Dallas, TX, this October (Booth #513).

"Knowledge is a right," says Tim Van Alstine, Commercial Business Lead and founder of elum. "Whether you have an existing Learning Management System or need to build a program from the ground up, elum helps you find that personalized solution. We've developed it for compatibility with more than 20 leading hardware platforms, and we're deployable on all major LMS, or Learning Management Systems. With elum, developing effective training materials and deploying them worldwide is easy for desktop, mobile, web, and XR."

 

elum makes integration of its capabilities smooth for CLOs and CIOs, as well. The full-featured offerings of elumStudio, elumClassroom, elumPlayer, elumCloud, and elumAnalytics provide industry-unique solutions that address the contemporary, ever-changing needs to train teams at scale.

 

“The kind of attendees at AES are exactly who elum is for – and they should schedule time to meet us at booth #513 or come by presentation on the future of training at the ‘Ask the Solution Providers’ panel at the main stage. From computer-based instruction hosted on Canvas to job-site augmented reality hosted on the elumCloud, elum can create the right training, the right way," adds Van Alstine. "Our virtual training is backed by trusted industries leading the way in defense, aerospace, healthcare, manufacturing, energy, automotive, and education."

 

Find more details about elum at AES this year by visiting their event page.

 

And don’t forget to check out elumplatform.com for greater details, contact info, and more about elum.

 

VRARA Education Summit 2024: How the Pico 4 Ultra Enterprise Empowers the L&D Industry

Written by Demond Cureton:

At VRARA’s Education Summit 2024, hundreds of professionals joined the audience for a massive showcase in immersive learning for major institutions across the world.

Hosted by Kris Kolo, Global Executive Director, VRARA, the event opened discussions across over 30 speakers to illustrate how emerging technologies have helped empower educators, faculties, learners, and vocational experts and their students.

Rob Pereira, Commercial Director, PICO XR, explored the benefits of using enterprise extended reality (XR) in the classroom.

One of the top three XR manufacturers in the world, PICO XR has supported educational partners from the European Union (EU), United Kingdom, United States, Middle East, India, Australia, and New Zealand, among others, with its enterprise solutions, he stated.

Pereira added that education remained a top industry vertical for PICO’s dedicated, standalone XR solutions with bespoke specifications for enterprises.

He noted use cases continued to proliferate across immersive learning, leading to novel teaching methods and delivering modules to classrooms, ranging from small schools to entire districts and governments, at scale.

Key factors considered when deploying XR devices were data protection, return on investment (ROI), and improving learner metrics, he explained.

Pereira told the audience about end user concerns,

“This usually involves large-scale planning and organisation. On the other hand, we have teachers and schools that are looking more at the day-to-day. They are looking into making complex technologies easier to grasp [and acquiring] training content, accessibility, hygiene, and managing classrooms.”

Pico also offered 360-degree solutions like software and content to form an ecosystem to support classrooms and end users, he said.

Additionally, for educators, external concerns involved receiving sufficient support during the developmental phase and reaching more students, Pereira noted, adding,

“We are only one part of the solution. We need to connect the content, training to management tools, and support systems to deliver full-scale solution that works for everyone. We [are] connected to many providers, people, and specialised solutions in this ecosystem for educators.”

Benefits of Pico XR Learning Solutions

Following the release of the budget-friendly Pico Neo 3 and flagship Pico 4 Ultra in May 2022 and September 2024, respectively, the ByteDance-owned headset manufacturer expanded MR tools for client use cases.

Both offered 6 degrees-of-flight (6DoF), hand tracking, and mobile device management (MDM) for small to large-scale deployments, with one case involving up to 3,000 connected headsets.

Explaining further, Pereira said that the devices were hygienic manageable and easily shareable for use in enterprise and school-based scenarios. They also allowed departments to deploy apps across headsets, browse the internet, and access 360-degree and YouTube videos, he continued.

Pico also provided its Business Suite software platform to facilitate “seamless classroom control, even in large groups with hundreds of students,” he stated, adding users could access modules offline where schools could not access or secure internet connections.

Continuing, he explained,

This dedication to building a secure enterprise ecosystem also means that we can provide enhanced API and SDK access. If you want to create better software and improve your current work, we can help and support you [with] global technical support through our distributed partners.

Regarding continuous support for end users, Pereira noted,

“We can also assign dedicated technical project managers to assist in developing your project at hand, making sure that every school, district, and partner receives the help they need.”

PICO Use Case Examples

In his presentation, Pereira addressed several highlighted use cases for the Pico enterprise platform, including:

VIL

In a use case in Germany, VIL utilised a holistic turnkey solution with Pico headsets, software, and a “very large content library” from third-party providers. It also featured high-security data protection and scalability to 2,500 devices.

Pico also provided additional MDM support to connect creative content libraries via a network of partners. A total of 3,000 on-demand devices were commissioned to schools for rapid shipping and deployment, making it the largest deployment of its kind in Europe.

Regional Training Centre (RTC)

RTC is a collection of 700 vocational schools and is headquartered in Flanders, Belgium. Rather than using a turnkey solution, the company aimed to create their ecosystem from scratch for greater flexibility.

Prior to the VIL project, RTC hosted the largest project in Europe at the time with 1,200 devices. Pico supported the firm through the entire process to facilitate with flexible solutions, data protection, and Pico 4 Enterprise headsets with next-gen mixed reality capabilities.

PHOTO: RTC Antwerpen

The organisation also selected ArborXR for device management and employed a large network of content providers for vocational content.

PRISMS VR

Based in San Francisco, California, PRISMS VR is a company that develops Science, Technology, Engineering, and Maths (STEM)-based content for educators in the hopes of transforming the sector.

The company empowers students to understand complex concepts prior to employing traditional methods. The company is a full-service provider with over 10,000 headsets, which found successful rollouts with close collaboration with partner networks, Pereira told the audience.

He also noted that PRISMS will have the largest deployment of PICO 4 Ultra Enterprise headsets by the year’s end in the US and, potentially, the world.

The VRARA Best in EdTech, XR, AI event united hundreds of online attendees from across the virtual, augmented, and mixed reality (VR/ AR/ MR) industry for its Education Summit 2024 on Thursday, 19 September.

The Summit showcased dozens of use cases and testimonies across the education, training, and learning and development (L&D) sectors involving businesses, academia, researchers, and thought leaders.

Full Sail University, Arizona State University, Ohio State University, Yorkville University, and many others institutions shared their success stories on XR’s role in the contemporary classroom, leading to the digital transformation of learning and development (L&D).

Like this article? Be sure to like, share, and subscribe for all the latest updates from DxM!

TINT Helped Océane, a Brazilian Cosmetics Brand, Achieve a Record 32% Add-To-Cart Rate

Océane, a leading manufacturer and retailer of beauty products, has significantly improved the performance of its online store by using the TINT virtual try-on platform. Recent data shows that their add-to-cart rate has increased by over 1000% compared to the industry average.

As one of the first companies to see the potential of TINT, Océane integrated the virtual try-on feature into its website. In Brazil, where virtual try-on technology is still relatively uncommon, this move was expected to give Océane a competitive edge. 

The initial pilot focused on concealers and foundations. Within the first month, the add-to-cart rate for these products increased from the industry standard of 3% to 20.15% — an increase of over 600%. The unexpected demand was so high that Océane quickly ran out of stock. This was just the beginning. 

By July, the add-to-cart rate hit a new peak of 32%, meaning nearly a third of customers who tried Océane products virtually added them to their carts. Océane’s success demonstrates the huge potential of virtual try-on technology, particularly TINT’s platform, which supports a wide range of product categories beyond just concealers and foundations. They are: Lipstick/Lip gloss; Blush; Eyeliner; Eyeshadow; Eyelashes; Mascara; Eyebrows; Skincare; Sunglasses/Eyeglasses; Nail polish; Jewelry; Headwear.

These products can be tried on individually or as part of a complete look. Additionally, TINT features a sophisticated AI recommendation system that suggests items tailored to enhance each user's overall appearance.

Virtualware Unveils VIROO 2.6, the Latest Evolution of its Enterprise XR Platform with Groundbreaking Updates to the Publishing Workflow and Interoperability

The leading expert in 3D-driven enterprise software as a service (Virtualware: EPA: MLVIR), announced today the release of version 2.6 of its XRaaS platform, VIROO, which incorporates new features that allow users and developers to take full advantage of XR within their companies.

VIROO 2.6 introduces significant updates to the publishing workflow, offering enhanced capabilities for creating multi-scene applications. It provides complete flexibility to configure Unity projects, allowing the inclusion of third-party assets and code libraries, just as in any standard Unity project.

VIROO makes it easy to create, distribute, and manage custom XR applications while handling infrastructure updates automatically, allowing organizations to focus on innovation.

The main key features in VIROO 2.6 include:

  • Improvements in VIROO Studio SDK for Unity enabling developers to create VIROO apps with greater logical depth.

    • Creators can now include any third-party assets into their projects

    • Universal Render Pipeline compatibility

    • Integration with Unity’s Visual Scripting and XR Interaction Toolkit

  • Upgrades in VIROO deployment options:

    • Enhanced on-premises operation with deployment support and advanced management tools.

  • Introducing a new collection of VIROO Apps. Enterprise-ready-to-use applications designed to fulfill the common needs of users and can be used immediately without having to build your own applications.

Recently named a finalist for the Obsidian Award for Open Innovation at the AIXR XR Awards, VIROO is the enterprise XR platform that provides multiple ready-to-use applications for users, and tools for developers to create and distribute their own custom multi-user XR applications.

The ready-to-run XR platform grants companies and institutions worldwide easy access to immersive technology, covering the entire Product Lifecycle Management (PLM) cycle, from concept and design to development and launch, supporting the entire business process.

VIROO ensures the highest levels of security and privacy, including ISO 270001 certification, scalability, and performance, integrating all XR needs into a single platform.

With a relentless passion for real-time 3D technology and 20 years of expertise in building business applications globally, Virtualware is considered one of the world’s leading experts in 3D-driven enterprise software as a service.

Virtualware delivers a professional and practical approach to RT3D by providing companies and institutions with the tools and support they need to grow, strengthen, and advance in their adoption of this technology. The company’s diverse client base includes GE Vernova, Ontario Power Generation, Gestamp, ADIF, the Spanish Ministry of Defense, Invest WindsorEssex, McMaster University, the University of El Salvador, EAN University and the Basque Government.

Exciting News from HTC VIVE: Upcoming Events, Big Announcements, and VIVE Pro 2 Price Drop!

Join VRARA Member HTC Vive for two major events in September—an exclusive virtual reveal and a hands-on demo in San Francisco. Plus, don’t miss the newly discounted VIVE Pro 2 headsets. Register today to be part of the action!

Announcement #1: Exciting news is about to drop!

  • There’s a big reveal coming on September 18th. Be the first to hear what’s new at our virtual event on Wednesday, September 18th at 7 am PT / 10 am ET. Attendees will get a brief overview of what’s being announced, and a chance to ask their questions to our experts. Register now at https://business.vive.com/us/events/sep-18-webinar-event/ . If you’re unable to attend live, register anyway and you’ll be sent a link to the recording.

 

Announcement #2: An evening of fun (and some games!) in SF

  • Please join us on Sept 30th at 5PM in San Francisco at the Sandbox location on Market Street to try out HTC VIVE’s new headset hands on, and hear talks from Shen Ye, HTC VIVE Global Head of Dan O’Brien, President Americas at HTC VIVE. This is an exclusive glimpse into the latest XR headset for enterprises and consumers, and we hope the VR/AR community members can join us. This event is 21+ to attend. Space is limited, so register now to reserve your spot:   https://business.vive.com/us/stories/vr-event-sep-30/

 

Announcement #3: New price on VIVE Pro 2 PC VR headsets

  • One of the best-rated PC VR gaming headsets now has a new low price. Get $200 off our Enterprise version or our Consumer version. Full Kits and HMD only versions too.

https://business.vive.com/us/product/vive-pro2/     

 

"Atoms" - A Revolutionary 3D Animated Film by VRARA Member Sean Browne

Atoms is a unique 3D animated feature film set within the microscopic world of a sick little princess's body. The story follows Logiq, a timid and anxious carbon atom who is the head of defense in a cellular federation under siege by a malicious virus. When Logiq's strategies fail, he decides to run away, leading him on a transformative journey that forces him to confront his deepest fears. Alongside his courageous oxygen atom friend Zeal, Logiq faces new dangers and allies, including shape-shifting nanobots and hostile mites, in a visually stunning world filled with breathtaking cellular landscapes.

For the VR/AR community, Atoms presents an incredible opportunity to explore this microscopic world through immersive technology. The film's setting—a war-torn cellular cityscape with surreal organs depicted as post-apocalyptic environments—lends itself to an innovative VR/AR experience. Imagine navigating through a bustling city of skin cells, diving into the plasma seas, or battling shape-shifting viruses in real-time. With its compelling narrative and kinetic visual style, Atoms is poised to be a groundbreaking project that merges education, entertainment, and cutting-edge immersive storytelling.


Help This Project Win $100,000!


Here's how you (member or not!) can support a fellow VRARA Member:

Click this link and create an account (KYC and Verification Process)

Vote for Atoms the Magic Internet Movie

With your help we can win the $100,000 Arts3 Startup Grant And create our one-minute film teaser for Atoms!

Reality Capture Network and The VR/AR Association Forge Strategic Partnership to Drive Innovation and Education in the Built Environment

Reality Capture Network (RCN) and The VR/AR Association (VRARA) are excited to announce a strategic partnership aimed at aligning efforts to expand community engagement, raise awareness of innovative technologies, and enhance educational initiatives in the built environment industries.

Reality Capture Network (RCN) is dedicated to inspiring, informing, and empowering individuals and businesses in the built environment industries. Our multi-faceted approach includes podcasts, industry conferences, webinars, and educational content aimed at fostering innovation and driving industry growth. By building a global community of stakeholders, including professional technologists and end owners, we strive to bridge the gap between industry demands and technical capabilities, ensuring that participants become exceptionally knowledgeable about the existing technologies and how they can integrate them into their industry. We focus on a comprehensive ecosystem of technologies, including Laser Scanning, LiDAR, Drones, Photogrammetry, BIM, Digital Twins, AR/VR, Artificial Intelligence, and more. Our goal is to demonstrate how these technologies work together to transform the way companies operate, enhancing efficiency, safety, and overall project success.

“We are thrilled to partner with VRARA to align our communities and enhance our educational outreach. This partnership represents a powerful opportunity to expand awareness of the technologies that are revolutionizing the built environment,” Matthew Byrd, CEO of Reality Capture Network.

The VR/AR Association (VRARA) is an international organization that fosters collaboration between providers and users of Extended Reality (XR), Mixed Reality, Spatial Computing, and Artificial Intelligence (AI) solutions. VRARA accelerates growth, promotes research and education, develops industry best practices, and connects member organizations. The association plays a pivotal role in advancing the adoption and integration of these emerging technologies across various industries.

“This collaboration with RCN allows us to deepen our impact by connecting more professionals with the tools and knowledge they need to innovate and succeed in the built environment,” said John Cunningham, COO of The VR/AR Association.

This partnership is designed to create alignment between RCN and VRARA’s expansive communities, leveraging their combined strengths to broaden awareness of technological advancements and further enhance educational efforts and community collaboration. Together, RCN and VRARA will work to promote the adoption of cutting-edge technologies within the built environment, providing resources and platforms that facilitate learning, collaboration, and innovation.

About Reality Capture Network (RCN) Reality Capture Network (RCN) is a platform dedicated to inspiring, informing, and empowering professionals in the built environment industries. RCN focuses on a comprehensive ecosystem of technologies, fostering innovation and driving industry growth through education and community building. Learn more about RCN at https://realitycapturenetwork.com/

About The VR/AR Association (VRARA) The VR/AR Association (VRARA) is an international organization that fosters collaboration between XR, Mixed Reality, Spatial Computing, and AI solution providers and end-users. VRARA is committed to accelerating growth, fostering research, and connecting organizations to promote best practices and technological adoption. Learn more about VRARA at https://www.thevrara.com/

ZEISS to license CREAL’s technology to create a digital vision care platform

In an industry first, CREAL will integrate its light field display technology into Zeiss’ vision care devices, greatly simplifying vision tests, and thereby enhancing the patient and eye-care practitioner user experience.

10 September 2024 – Lausanne, Switzerland / Aalen, Germany – CREAL today announces a license agreement with ZEISS with the aim to create a digitized vision care platform that hopes to revolutionize the current vision diagnostic and treatment procedures. By leveraging CREAL’s light field display technology, ZEISS will bring to market devices that allow for the digital examination of eye conditions as well as virtual simulation of classic ophthalmic lenses, contact lenses, and the like. Ultimately, the partnership should help bring century-old vision test procedures into the 21st century, finally enabling fast, cost-effective and above all user-friendly diagnostic procedures.

lens-based, they rely on outdated technology. As well as all eye care practitioners, these constraints affect a great part of the population. For instance, more than two-thirds of the population in the US wear glasses or contacts1, while myopia is constantly growing and is expected to affect 50% of the global population by 20502. The need for intuitive, accurate, effective, and cost-efficient vision tests and diagnosis is therefore only to become even more crucial.

Through the integration of CREAL’s light field display into vision test devices, ZEISS expects to introduce a groundbreaking solution allowing for precise digital diagnosis of eye defects. By replicating real-world light to provide digital imagery with genuine depth, CREAL’s true 3D display will enable the digital replication of any physical or theoretical lens, allow test procedures to be tailored to any age group/customer segment, as well as enable the projection of automated content, limiting the need for clinical resources overall.

Current refraction method vs. digitized refraction method

“As the pioneer of scientific optics, ZEISS’ mission has always been to challenge the limits of human imagination,” says Antia Alonso Ph.D., Vice President of Zeiss Vision Technology Solutions. “We see our collaboration with CREAL and the consequent development and rollout of our digitized vision care platform as a way to revolutionize the prescription eyewear customer buying experience, elements of which still rely on antiquated technology, developed over a century ago.”

Looking ahead, the synergy between ZEISS’ expertise in vision care and eyewear, and CREAL’s cutting-edge advancements in display technology could help accelerate the development of vision-health and vision enhancement enterprise in all its forms, both real and virtual.

About CREAL

CREAL is a display technology startup based in Switzerland, with a technical team drawn from cutting-edge projects at Intel, Magic Leap, EPFL and CERN. CREAL has developed a patented light field micro-display technology stack, uniquely projecting images with true-to-life depth. While serving vision care applications, CREAL naturally expands its mission toward Augmented Reality hardware. With the same business model and partners among the market leaders in the vision care/eyewear industry, CREAL ultimately enables a much- needed natural and healthy visual experience of digital content. To know more, please visit www.creal.com. For press information contact: karen.liernur@creal.com

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023).

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world’s leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and
a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics
and related fields with its solutions. The company’s significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS’ technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

With over 44,000 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, 35 research and development facilities, and 35 production facilities worldwide (status: 31 March 2024). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.
Further information at www.zeiss.com

ZEISS Vision Care

ZEISS Vision Care is one of the world’s leading manufacturers of eyeglass lenses and ophthalmic instruments. The unit is allocated to the Consumer Markets segment and develops and produces offerings for the entire eyeglass value chain that are distributed globally under the ZEISS brand.

1 “The Consumer inSights Q1 2002 report”, The Vision Council’s
2 Padmaja Sankaridurg, et al, ”Impact of Myopia,” ARVO Journals, Investigative Ophthalmology & Visual Science, Vol.62, 2, April 2021