Banuba, a leading provider of augmented reality solutions, played a pivotal role in the success of Boca Rosa's highly anticipated pre-launch. The event, held over 4 hours, saw Boca Rosa sell an impressive 64,413 items, totaling more than $900,000 in sales.
Banuba's cutting-edge virtual try-on functionality (VTO) revolutionized the beauty shopping experience for over 1.1 million attendees at the event. By leveraging this technology, customers were able to virtually test Boca Rosa's cosmetics, allowing them to visualize how the products would look on them before making a purchase.
The integration was facilitated by metaKosmos, Brazilian technology company and a partner of Banuba. They helped Banuba and Boca Rosa get in touch, demonstrated the advantages of VTO and provided technical support.
The virtual try-on feature proved to be a game-changer, with a staggering 1.73 million try-on sessions conducted during the event. This innovative technology not only enhanced customer engagement but also significantly increased conversion rates, driving sales and solidifying Boca Rosa's position as a trailblazer in the beauty industry.
"We are thrilled to have partnered with Boca Rosa to deliver a truly immersive and interactive shopping experience for their customers," said Anton Liskevich, CPO/Co-Founder at Banuba. "By integrating our virtual try-on technology, we were able to provide a personalized and engaging platform that empowered consumers to make informed purchasing decisions."
The success of the pre-launch event underscores the growing demand for innovative solutions that bridge the gap between online and offline shopping experiences. Banuba's collaboration with Boca Rosa exemplifies the power of augmented reality in transforming the beauty industry and shaping the future of retail.
About Banuba:
Banuba is an augmented reality company with over 8 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.
