A major software development company from Japan sMedio integrated Banuba AR Face Filters SDK in the video conferencing app it made for a major electronics manufacturer. By the end of 2023, this app will have been installed on 500,000 devices, intended for business use.
sMedio took charge of developing the core functionality, while Banuba contributed their cutting-edge technologies for face touch-up and background replacement. These essential features are considered indispensable in a contemporary video calling application:
Professional Appearance: Virtual backgrounds play a vital role in avoiding awkward situations such as interruptions by children or pets during a video call. With this feature, only the person in front of the camera remains visible, while everything else can be replaced with static pictures, GIFs, videos, or even immersive 3D environments.
Alleviating Anxiety: Many individuals feel self-conscious about their appearance during video calls. Thanks to the discreet face touch-up feature, users can effortlessly remove skin imperfections, brighten their teeth, correct camera distortions, and enhance their overall appearance, helping them look their best during the call.
Creating these features from the ground up would demand specialized expertise and entail additional time, substantially inflating the final product's expenses. Opting to use the Banuba Face AR SDK proved to be a more cost-effective choice.
"Banuba provided high-quality products, proven technology, and solid support, leading us to make our OEM customer’s products competitive in a limited time and cost," Sadanori Iwamoto, CEO of sMedio, Inc. said.
About sMedio
sMedio is a Japanese company that specializes in software for consumer electronics and portable devices. Its main focus lies in multimedia and wireless connectivity technologies. sMedio is a respected player in the market, having secured contracts with several Fortune 500 companies.
About Banuba
Banuba is an augmented reality company with over 7 years on the market, pioneering face tracking, virtual try-on, and virtual background technologies. Besides online try-on solutions for makeup, headwear, jewelry, glasses, and more, it offers a Face filters SDK and Video Editor SDK – ready-made modules to apply effects and edit videos.
