The lack of interactivity is a common complaint among online shoppers, with 47% citing it as their primary issue, according to Statista. To address this concern and boost sales in the cosmetics industry, virtual try-on technology has become increasingly popular.
The TINT Virtual Makeup Platform is an example of an advanced AR try-on tool that is highly realistic, making it difficult to distinguish from physical products. It creates impressive user experience and significantly improves sales (up to +300%), engagement (up to +500%), and average order value (up to +30%).
Banuba, a leading company in the augmented reality market, conducted makeup research on the three main factors that contribute to the realism of digital cosmetics, and incorporated all of them into the TINT platform.
These factors include pigmentation, accuracy, and color representation, which were identified through interviews with over 100 makeup artists.
Pigmentation.
This aspect covers the amount of colored particles per unit. It determines how cosmetics interact with the skin, as high-pigmentation products could entirely change its tone. TINT is the only virtual try-on platform that uses this parameter for digital products, which means it is also the most realistic.
Accuracy.
The AIs are good at detecting the general size and shape of the facial features, but can falter on their edges (e.g. in the corners of eyes). This can lead to virtual makeup being either smeared too far or not covering some parts of the face.
Color representation.
This includes both the base color of the product and how it is displayed when applied to people of all skin tones.
TINT also includes unique features such as automated seasonal color analysis, AI makeup recommendations, and quick digitization, which can significantly improve business metrics.
As a result, TINT can increase conversion rates by up to 300%, average order value by over 30%, and website engagement rates by more than 400%.
