We are excited to have Brooke Meredith help lead our community for Location Based Entertainment.
Immersive experiences designed for participants who are in the same physical and virtual location have a unique set of affordances and challenges. Join representatives from different organizations to develop best practices and guidelines for LBE. Part of the mission of the Location Based Entertainment. committee is be to develop relationships between content creators and venues and to lower the barrier of entry for indie developers.
“Brooke is ecstatic to co-chair the Location Based Entertainment Committee. With the launch of VPS, Sky Segmentation and other location based technology advancements we have the ability to dynamically insert entertaining and engaging content experiences anywhere and everywhere. The world becomes a creative canvas and it’s exciting to think how we can layer virtual elements on top of our physical environments to share stories, interact and educate.
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With expertise in innovation, creative strategy and business development, Brooke Meredith is an award-winning cross-channel marketing executive. Over the course of her career, she has worked with a number of notable clients, including Verizon, Saks, Walmart, Diageo, American Express, Visa, HBO, and PWC. She is recognized as an industry expert and she has served on a panel at the AR/VR Association's 2021 conference on Augmented Reality and Paid Media: How Augmented Reality is Determining the Future of Paid Media. Brooke joined Aircards in 2022 as the Vice President of Client Partnerships, joining an incredible team to spearhead projects that deliver interactive, impactful and immersive experiences for marketing, advertising, and business to business clients. With the launch of numerous location-based augmented reality initiatives, Aircards has helped users augment their real worlds, share their experiences, and reengage with their surroundings. Brooke is passionate about augmented reality and specifically how brands can engage and interact with their users in an authentic, dynamic and enriched manner wherever they are.
