The VRARA Appoints John A. Cunningham to Chief Operating Officer

The VR/AR Association is pleased to announce the appointment of John A. Cunningham to the position of Chief Operating Officer of the VRARA.  In this role John will support the executive leadership team and the members of the Association to help develop new programs and initiatives to further the mission of the VRARA to foster collaboration between spatial computing solution providers and end-users in order to accelerate growth. 


Nathan Pettyjohn, President “We are really excited that John is joining us in this new global role as COO.  With his contagious passion for XR, tremendous experience in growing technology organizations around the world and his hands-on experience founding and building the Orlando-Central Florida Chapter of the VRARA to become the largest in the world, John will help us take the Association to the next level and provide even more value to the XR ecosystem globally”.

“I am excited to have John support us to create new programs and initiatives to grow our ecosystem,” says Kris Kolo, Global Executive Director of the VRARA.  “We have been wanting to bring on someone with the right experience both in the XR industry and with the Association to help us expand our capabilities to support our members globally. 

John Cunningham was formerly an executive at Unity where he founded and led Unity’s Aerospace and Defense business since 2020.  Prior to joining Unity, John served as Chief Revenue Officer of a private equity owned software company specializing in Aerospace, Defense and Automotive XR solutions. 


John Cunningham adds “We are at a pivotal point in the adoption of XR in both the consumer and enterprise segments and the global XR industry needs its own association to help both technology companies in XR as well as end users looking for ways to utilize XR technology to increase their business, train workers, and create safer and smarter work environments.  We want VRARA to be the place where people go first for information, connection and business opportunities.  Essentially we want the VRARA to be the place where XR gets done!  I will support Nathan, Kris and all of our Chapter Presidents to build on what they have established and help develop new programs and initiatives to drive value for members at both the local and global levels!