The Retailer’s Guide to AR and VR in 2023
Stores, E-commerce, Web3, and Beyond
(VRARA Retail publication)
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Below is more info on this publication (intro, authors, and TOC).
Intro
The VRARA Retail Committee consistently gets the same questions from retailers looking into AR and VR. This guide is designed as a resource for those considering creating AR/VR use cases for their business projects. Project leaders and innovation teams can use this guide to:
Locate keywords and key concepts while building a business case and evaluating options for their investment in AR/VR tech.
Explore use cases and problems solved with 3D, AR, VR and Web3 in retail
Review examples of 3D, AR, VR and Web3 in retail
Utilize the quick reference guide on relevant 3D, AR, VR and Web3 technologies
Authors/contributors include:
Sonia Schechter, Marxent
Sarah Ennis, Intergalactic Agency
Ben, Niantic
Lucky Gobindram, CemtrexXR
Alan Smithson, MetaVRse & TheMall
Vanessa Mullin, Agora
Hassaan Iftikhar, Aequilibrium
Navjeet Chhina, Genius Ventures Inc
Jessi Sparks - Magnetic Mobile
Table of Contents includes:
Introduction
Why we made this guide
Why retailers should join the metaverse
5 things to know about getting started with AR,VR, Web3
Overview of AR/VR and Web 3 in Retail
Benefits
Use Cases
Examples
Planning Tips
Lead with your audience
Follow the data
Consider your investment level
Quick Start Project Guide
1. Identify a project
2. Learn about 3D content and technologies
3. Formulate a strategy
4. Develop a business case
5. Make a “build or buy” decision
6. Research vendors
7. Create a project charter
8. Develop a project plan
9. Measure success and evolve your strategy
10. Distribution and awareness strategy
Focused specifically on the metaverse? Use this project planning guide
Glossary of terms
Metaverse 101: What is a metaverse?
AR Lunch and Learn for brands with glossary and examples:
Overview of 3D technologies through a retail lens
VRARA Members Specializing In Retail Experiences
