(Helsinki, Finland & Dubai, United Arab Emirates, 10 October 2022) Immersal Oy, part of Hexagon, today at GITEX in Dubai announced the launch of its augmented reality (AR) solution for horse racing tracks. The solution will work on horse racing tracks anywhere and enhance the visitor experience at the track.
Visitors at the track can use AR through their mobile devices or AR glasses, for example, to navigate to their seats at the stand, view real-time statistics or information concerning the races and individual horses, or enjoy 3D entertainment. Immersal’s AR capabilities will be incorporated in the racing track’s own app.
AR experiences in sport events, theme parks, public spaces like shopping malls or airports can enrich the experience. They can be helpful and engaging while also offering shopping and other business opportunities. This is typically implemented with 5G, either private or public. (Multi-access edge computing) MEC servers can ensure immediate response times of the AR content. For Mobile Network Operators (MNOs), Immersal’s app is a great opportunity to showcase the value of 5G in use.
Immersal already introduced a similar solution for stadiums and piloted it together with several operators around the world, including Rakuten in Japan.
In June 2022, Immersal introduced a personal metaverse app — a revolutionary way to create, share and experience the metaverse. The Immersal app is an easy and fun way to merge the physical with the digital seamlessly into one immersive experience. This functionality can be integrated into both stadium and horse racing solutions.
Dear Vrara,
Below, you will find the latest press release from Immersal Oy, part of Hexagon. The company has launched its augmented reality (AR) solution for horse racing tracks.
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Päivi Laakso-Kuivalainen
Press Release
Immersal launches AR solution for Horse Racing Tracks
(Helsinki, Finland & Dubai, United Arab Emirates, 10 October 2022) Immersal Oy, part of Hexagon, today at GITEX in Dubai announced the launch of its augmented reality (AR) solution for horse racing tracks. The solution will work on horse racing tracks anywhere and enhance the visitor experience at the track.
Visitors at the track can use AR through their mobile devices or AR glasses, for example, to navigate to their seats at the stand, view real-time statistics or information concerning the races and individual horses, or enjoy 3D entertainment. Immersal’s AR capabilities will be incorporated in the racing track’s own app.
AR experiences in sport events, theme parks, public spaces like shopping malls or airports can enrich the experience. They can be helpful and engaging while also offering shopping and other business opportunities. This is typically implemented with 5G, either private or public. (Multi-access edge computing) MEC servers can ensure immediate response times of the AR content. For Mobile Network Operators (MNOs), Immersal’s app is a great opportunity to showcase the value of 5G in use.
Immersal already introduced a similar solution for stadiums and piloted it together with several operators around the world, including Rakuten in Japan.
In June 2022, Immersal introduced a personal metaverse app — a revolutionary way to create, share and experience the metaverse. The Immersal app is an easy and fun way to merge the physical with the digital seamlessly into one immersive experience. This functionality can be integrated into both stadium and horse racing solutions.
“Combining the low latency and high throughput of 5G with our Visual Positioning solution, we can deliver real-time insights to the spectators in high quality. By providing statistics on the horses and the individual races as well as entertainment like 3D animations, the race organiser can offer an enhanced experience simultaneously to thousands of viewers. This is something unseen at the race tracks before,” says Anttoni Vesterinen, CEO of Immersal.
About Immersal
Immersal is building world-leading spatial mapping and visual positioning tools – the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 23,000 employees in 50 countries and net sales of approximately 4.3bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Contact
For related images, videos or additional information please contact:
Päivi Laakso-Kuivalainen, CMO, Immersal Oy, +358 40 757 29 27 paivi.laaksokuivalainen@immersal.com
