Written by RORY GREENER
The VR/AR Association (VRARA) will host the European edition of its global summit from September 29th to October 1st.
Full-access tickets for the digital event are available online, granting attendees access to the entire agenda, including speaking and speed-networking sessions.
VRARA’s Hopin in-house virtual events platform will host more than 300 speakers, sessions, virtual booths for attendees.
The event welcomes Pico Interactive as its top sponsor and will host sessions featuring executives from extended reality (XR) firms such as, Oculus, Pico, Realwear, Unity, HTC VIVE, and others.
VRARA’s VR/AR Global European Summit will join XR developers, vendors, enterprises, and enthusiasts in a networking programme connecting audiences via 1-on-1 videos and roundtables.
Cathy Edstrom Grochowski, a professional who recently attended one of VRARA’s speed networking sessions, said, “The 1-on-1 Speed Networking was exceptional. I met industry leaders from all over the world, and it was truly a blast! Having 5 minutes of undivided attention is fantastic.”
Big Sponsors
The event comes as many key sponsors hope to make an impression on the XR market, with Canadian AR firm Nextech joining the conference as a sponsor just months after purchasing spatial computing firm ARWay and entering the Metaverse race.
Sponsors HP and Lenovo continue to innovate the XR industry, namely after latter developed enterprise-level mixed reality (MR) smartglasses in collaborations with Qualcomm and Realwear.
Popular social media platform Snapchat has also sponsored the event in committed efforts to develop XR technologies after launching its branded AR smart glasses.
The event comes just weeks after Tiktok owner ByteDance acquired Pico Interactive, the event’s largest sponsor, for 5 billion yuan ($775 million) as the latter aims to build its XR solutions in the near future.
