PERCEPTION PARTNERS WITH IMPERIAL WAR MUSEUMS AND SCIENCE MUSEUM GROUP TO BRING HOLOGRAPHIC AUGMENTED REALITY EXPERIENCES TO 20,000 STUDENTS WORLDWIDE
Perception, a deep-tech Augmented Reality company, has signed a Memorandum of Agreement with both Imperial War Museums and the Science Museum Group to bring holographic AR cultural experiences to life.
The partnerships will bring highlights of the museums’ collections into the homes and classrooms of audiences across the globe using cutting-edge 3D desktop AR hologram technology.
Dr. Sirisilp Kongsilp, CEO and Founder of Perception, says “These agreements not only display the rate at which Perception is expanding, but also mark an exciting opportunity to work with the culture sector to explore the power of Holographic Desktop Augmented Reality software in sharing collections in inspiring new ways. For the first time ever, this technology can bring Museum objects to audiences in holographic 3D anywhere in the world – reimagining the concept of a digital exhibition.”
Perception, a deep-tech company supported by the UK Government’s Department for International Trade’s Global Entrepreneur Programme (GEP), has today announced the signing of a Memorandum of Agreement with Imperial War Museums and the Science Museum Group to explore new opportunities for Holographic AR across the museum, arts and culture sector.
These agreements outline plans to create holographic exhibitions which bring museum artefacts to more than 20,000 students in the UK and Thailand. The agreements are set to foster a strong relationship between the tech and culture spheres, with the partnerships combining Perception’s state-of-the-art Desktop AR facilities with prized artefacts from both museums. Desktop AR is an augmented reality system which allows any 2D monitor to emit holographic images. This is done through tracking user head positions and rendering 3D images accordingly.
These agreements come at a pivotal time for both the Augmented Reality and Arts and Culture sectors. Augmented Reality is taking over the technology sphere at pace, and has vast potential to mirror this growth in the museum, arts and culture sector. Following a tough year for museums due to Covid-19 halting footfall, this technology presents an opportunity to share some of the UK’s most valuable and historical artefacts with a much wider audience.
Both Imperial War Museums and the Science Museum Group are preparing to give Perception access to parts of their internationally-significant collections, with the aim of sharing an impactful selection of British history. This will provide both museums with the opportunity to reach an even larger global audience, which will have an impact long after the pandemic.
Dr. Sirisilp Kongsilp, CEO and Founder of Perception, says “These agreements not only display the rate at which Perception is expanding, but also mark an exciting opportunity to work with the culture sector to explore the power of Holographic Desktop Augmented Reality software in sharing collections in inspiring new ways. For the first time ever, this technology can bring Museum objects to audiences in holographic 3D anywhere in the world – opening up new possibilities to how knowledge can be shared digitally, globally.”
Gill Webber, Executive Director Content & Programmes at Imperial War Museums, says “There is a real desire within the museums sector to reach new audiences and explore innovative ways of sharing their collections. This technology is an exciting way to explore this and we are thrilled to be working with the Perception team on the project.”
Jonathan Newby, Acting Director, from the Science Museum Group, says “Digital exploration is part of our DNA so we’re really excited to be part of this project exploring the emerging holographic AR field which will really help grow our understanding of both the creative potential and how audiences respond. We look forward to developing this relationship and seeing how our audiences can benefit from this exciting new technology.”
Media Contacts:
Lucy Johnston / lucy.johnston@mediazoo.tv / 07522 287745
About Perception
Perception Holo-SDK is a deep-tech company which is revolutionising the Augmented Reality sector by making it widely available across the globe, bringing objects to life through Desktop AR technology. Founded in Thailand in 2019, Perception is expanding into the UK with their immersive technology, to produce a creative desktop experience for individuals. Perception is set to reshape the arts and culture sector through partnerships with museums, galleries and artists which aim to preserve human history. Their marketplace The Morpheus Project, the first ever Holo-NFT art community, allows artists and galleries to display their holographic collectables to sell them to supporters. Their purpose-built Desktop AR platform allows any user to view 360 degree holographic images from the comfort of their own homes. Perception is increasingly making its way into the UK technology sector by partnering with app developers to get them on board with this state of the art AI tech. More info https://www.holo-sdk.com/
About Science Museum Group
The Science Museum Group is the world’s leading group of science museums, welcoming over five million visitors each year to five sites: the Science Museum in London; the National Railway Museum in York; the Museum of Science and Industry in Manchester; the National Science and Media Museum in Bradford; and Locomotion in Shildon. We share the stories of innovations and people that shaped our world and are transforming the future, constantly reinterpreting our astonishingly diverse collection of 7.3 million items spanning science, technology, engineering, mathematics and medicine. Standout objects include the record-breaking locomotive Flying Scotsman, Richard Arkwright’s textile machinery, Alan Turing’s Pilot ACE computer, Dorothy Hodgkin’s model of penicillin and the earliest surviving recording of British television. Our mission is to inspire futures - igniting curiosity among people of all ages and backgrounds. Each year, our museums attract more than 600,000 visits by education groups, while our touring exhibition programme brings our creativity and scholarship to audiences across the globe. More information can be found at sciencemuseumgroup.org.uk.
About Imperial War Museums
IWM (Imperial War Museums) tells the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth since the First World War. Our unique collections, made up of the everyday and the exceptional, reveal stories of people, places, ideas and events. Using these, we tell vivid personal stories and create powerful physical experiences across our five museums that reflect the realities of war as both a destructive and creative force. We challenge people to look at conflict from different perspectives, enriching their understanding of the causes, course and consequences of war and its impact on people’s lives.
IWM’s five branches which attract over 2.5 million visitors each year are IWM London, IWM’s flagship branch that recently transformed with new, permanent and free First World War Galleries alongside new displays across the iconic Atrium to mark the Centenary of the First World War; IWM North, housed in an iconic award-winning building designed by Daniel Libeskind; IWM Duxford, a world renowned aviation museum and Britain's best preserved wartime airfield; Churchill War Rooms, housed in Churchill’s secret headquarters below Whitehall; and the Second World War cruiser HMS Belfast.
The Global Entrepreneur Programme (GEP)
The UK Global Entrepreneur Programme (GEP) aims to attract some of the world’s most sustainable, early stage innovative companies and entrepreneurs to the UK to set up a British based global headquarters to sell and internationalise. Since 2004, hundreds of GEP companies from all over the world have raised more than £1 billion of venture capital through this programme. These companies seek to take advantage of the UK’s strong and open business environment, under the mentorship of successful serial entrepreneurs.
In February 2020, the UK introduced the Global Talent Visa, which enables the brightest and best tech talent from around the world, including those in ASEAN to come and join the UK’s digital technology sector. And earlier in June, the UK Government launched an £8m Digital Trade Network in Asia Pacific to support new international partnerships for the digital economy with the region. The three-year pilot will enhance the UK’s digital tech capability in Asia Pacific, bringing together digital trade policy, digital tech trade and investment promotion, and a new tech entrepreneur network with Tech Nation to support scaling tech businesses as they seek to internationalise.
About the Department for International Trade (DIT):
The UK's Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.
