Legendary automaker, Aston Martin, is known for its commitment to luxury design and the ultimate customer experience. Using Lenovo’s ThinkStation P620 workstation, along with Varjo’s XR-3 headset, the company is pushing the boundaries of what’s possible to create a fully immersive experience of their first, high-performance SUV, the Aston Martin DBX. Mixed reality technology is allowing Aston Martin to not only iterate on designs faster, but also enhance dealer training and customer engagement with an ultra-realistic model of the Aston Martin DBX.
You can learn more about Aston Martin’s use of immersive technology in a customer video here. In the video, VP and Chief Marketing Officer at Aston Martin, Pete Freedman, delves into the various XR applications they’re exploring across the business, while spokespeople from both Lenovo and Varjo reveal how their respective hardware is bringing the Aston Martin DBX experience to life, all in human eye resolution.
