Chicago & New York, March 23, 2021 – Wool & Water is excited to be one of the newest members of the VR/AR Association and looks forward to joining other partner organizations and participating in the association’s initiatives. Wool & Water’s Justin McAneny will co-chair the Retail Committee as well as sharing Wool & Water’s expertise with members that drive the adoption of VR/AR technologies.
“We couldn’t be more excited to have Wool & Water join the VR/AR Association. While we’ll always appreciate VR and ARs place in gaming, having more organizations drive its usage into B2C applications such as retail, automotive and energy is a positive for anyone involved in mixed realities," Kris Kolo, Global Executive Director, VR/AR Association.
Wool & Water is the first group dedicated entirely to transforming organization’s omnichannel retail footprints with shoppable VR/AR experiences. Its proprietary Extended Retail® offering bridges the physical and digital storefronts to provide shoppers with the confidence, convenience and selection they require.
“There is no better organization to drive the meaningful, thoughtful advances of VR and AR than the VR/AR Association with its thousands of members and who’s who of innovators,” said Bodzewski. “Our team is thrilled to join these leaders with our goal of driving the same type of adoption of shoppable B2C VR/AR experiences that are more than gimmicks as the VRARA has been able to do within B2B.”
Wool and Walter did a study on 1,031 US Shoppers in 2021 and their shopping habits in-store, online and of course what it means for VR/AR. There are some eye openers for our industry:
68% of your "average" US shopper reported using VRAR in last 30 days (wow!)
83% would be more likely to purchase from a company offering AR than one that does not (WOW!)
A study like this frankly doesn't exist yet at this scale (1,000+), recency (2021) and focus on all three ways to shop. VRARA Members will receive a copy of this study.
For more information please visit www.thevrara.com
For more information about Wool & Water LLC please visit www.woolandwater.co
