Sony Electronics Inc. is pleased to announce that they have become the newest member of the VR/AR Association.
Both the VR/AR Association and Sony Electronics are dedicated to fostering growth in the virtual reality and augmented reality industries. As a member of the association, Sony Electronics will participate in a variety of initiatives by which they will be connected with VR/AR organizations around the world to accelerate the market with smart growth. In addition, Sony will be focusing on continuing to develop and build out technologies similar to their newly announced Spatial Reality Display.
“We are excited Sony Electronics has joined our global association. Sony Electronics is an electronics leader in both the consumer and professional markets - constantly pushing the limits of innovation with their technologies,” says Kris Kolo, Global Executive Director, VR/AR Association. “We look forward to accelerating the market together with smart growth globally."
As mentioned previously, the Spatial Reality Display from Sony is one of the company’s latest technologies to inspire this market. Using spatial reality to merge the virtual and physical worlds, the Spatial Reality Display delivers an impressive 3D optical experience viewable with the naked eye. This Spatial Reality Display’s 3D visual technology delivers a futuristic, yet highly practical visual experience where detailed colors, textures, contrasts, and brightness converge, forming a new creative medium for image, character and product design, visualization and manipulation.
“We are excited to participate in the VR/AR Association and to interact with fellow members as we explore ways to leverage our display leadership and heritage within the innovative VR/AR community” says Michiko Araki Kelley, VP, New Business and Corporate Marketing Group, Sony Electronics, North America.
For more information please visit www.thevrara.com.
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About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.
About the VR/AR Association
The VR/AR Association (VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.
Contact
Kris Kolo kris@thevrara.com
