Perception, a deep-tech Augmented Reality company along with Imperial War Museum and the Science Museum Group, have launched online 3D Holographic experiences to students around the world. This is the first time that this technology has been used at scale to share museum objects and stories to global audiences. The experiences are a huge step for the company, established in 2019, and will be a case study for projects going forward, showcasing the educational and learning benefits of this innovative technology.
The partnerships will bring highlights of the museums’ collections and stories into the homes and classrooms of audiences across the globe using cutting-edge 3D desktop AR hologram technology. Both Imperial War Museum and the Science Museum Group have given access to Perception to parts of their internationally significant collections and stories, with the aim of reaching new audiences and innovating in new educational platforms. The benefits for both Perception and the museums include the ability to showcase the museum's collection to a global audience in a new, engaging way displaying the multiple benefits of hologram technology.
These virtual exhibitions will allow you to get up close and personal with an historical artefact from or related to the museum collections. A holographic exhibition is the answer to a multitude of problems facing museums from engagement to accessibility which were highlighted during the Covid pandemic. This intersection of history and emerging technologies will be the key to sharing exhibits far beyond the walls of the museums.
The experiences feature the iconic Stephenson's Rocket, which is a favourite of visitors to the National Railway Museum in York. Rocket was built to run on the Liverpool and Manchester Railway, the world's first inter-city passenger railway line. In 1829, Rocket won the Rainhill Trials, which was a competition to decide on the best mode of transport for the railway. The experience will enable people to explore this feat of engineering without leaving the comfort of their sofas or the classroom.
The Imperial War Museums experience features the legendary Merlin engine which is built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.
Imperial War Museum experience features the legendary Merlin engine, the engine that powered Spitfire Aircraft. 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.
Immersive technologies are becoming increasingly acknowledged as educational and learning tools. Technology such as desktop AR products are something that can revolutionise the way students are taught. This software enables students to visualise aspects of their syllabus, showcasing tangible, visual examples.
Dr. Sirisilp Kongsilp, CEO and Founder of Perception, says “At Perception, we are really excited about the opportunities these experiences have presented for our company as well as the two museums that we are honoured to be partnering with. Holographic Desktop Augmented Reality software is the way forward in many areas including arts and culture enabling museums and galleries to reach wider audiences in a more engaging, innovative way. These exhibitions will not only showcase the artefacts in an exciting manner but will also showcase this technology as the future of learning and education”
John Stack, Digital Director from the Science Museum Group, says “We are delighted to be undertaking this project and enabling our audiences to view an object from our collection in an exciting new way. This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”
Gill Webber, Executive Director Content & Programmes at Imperial War Museum, says “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector. We are delighted to be working with such a cutting-edge company in order to reach new audiences and explore new ways of sharing our incredible stories. This technology is an exciting way to explore this and we are thrilled to be working with the Perception team on the project.”
Media Contact
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About Perception
Perception Holo-SDK is a deep-tech company which is revolutionising the Augmented Reality sector by making it widely available across the globe, bringing objects to life through Desktop AR technology. Founded in Thailand in 2019, Perception is expanding into the UK with their immersive technology, to produce a creative desktop experience for individuals. Perception is set to reshape the arts and culture sector through partnerships with museums, galleries and artists which aim to preserve human history. Their marketplace The Morpheus Project, the first ever Holo-NFT art community, allows artists and galleries to display their holographic collectables to sell them to supporters. Their purpose-built Desktop AR platform allows any user to view 360 degree holographic images from the comfort of their own homes. Perception is increasingly making its way into the UK technology sector by partnering with app developers to get them on board with this state of the art AI tech.
About Science Museum Group
The Science Museum Group is the world’s leading group of science museums, welcoming over five million visitors each year to five sites: the Science Museum in London; the National Railway Museum in York; the Museum of Science and Industry in Manchester; the National Science and Media Museum in Bradford; and Locomotion in Shildon. We share the stories of innovations and people that shaped our world and are transforming the future, constantly reinterpreting our astonishingly diverse collection of 7.3 million items spanning science, technology, engineering, mathematics and medicine. Standout objects include the record-breaking locomotive Flying Scotsman, Richard Arkwright’s textile machinery, Alan Turing’s Pilot ACE computer, Dorothy Hodgkin’s model of penicillin and the earliest surviving recording of British television. Our mission is to inspire futures - igniting curiosity among people of all ages and backgrounds. Each year, our museums attract more than 600,000 visits by education groups, while our touring exhibition programme brings our creativity and scholarship to audiences across the globe. More information can be found at sciencemuseumgroup.org.uk.
About Imperial War Museum
IWM (Imperial War Museums) tells the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth since the First World War.
Our unique collections, made up of the everyday and the exceptional, reveal stories of people, places, ideas and events. Using these, we tell vivid personal stories and create powerful physical experiences across our five museums that reflect the realities of war as both a destructive and creative force. We challenge people to look at conflict from different perspectives, enriching their understanding of the causes, course and consequences of war and its impact on people’s lives.
IWM’s five branches which attract over 2.5 million visitors each year are IWM London, IWM’s flagship branch that recently transformed with new, permanent and free First World War Galleries alongside new displays across the iconic Atrium to mark the Centenary of the First World War; IWM North, housed in an iconic award-winning building designed by Daniel Libeskind; IWM Duxford, a world renowned aviation museum and Britain's best preserved wartime airfield; Churchill War Rooms, housed in Churchill’s secret headquarters below Whitehall; and the Second World War cruiser HMS Belfast.
