Foreword – Dirk Schart, CMO & President, RE’FLEKT
Now Is the Time for Immersive Technologies
New technologies often follow a common course, starting with initial hype followed by a longer phase of side ways movement, then finally a breakthrough.We see this development in technologies such as AugmentedReality (AR) and VirtualReality (VR).
This time last year, many startups that build products in new markets mainly wondered why adoption isn’t as fast as expected. Even though there are numerous use cases that demonstrate how AR makes life and work easier, daily use is still lacking.Today, in 2020, the world faces a pandemic crisis and from one day to the next, our daily lives – and thus the way we learn and work– have changed completely.Travel and access restrictions have led to rethinking and thus created the missing element: urgency.
Adoption = Value + Urgency
When taking a look at AR in the enterprise sector and comparing it withGeoffreyMoore’s “Crossing theChasm” construct, it is easy to see that the market is in the middle of the chasm. AR has already left the early adopters and is freeing itself more and more from the ranks of the innovation labs. The first scalable platforms and rollouts at large companies have begun, and adoption is slowly but surely increasing.
[more in the report]
