This ecosystem report is a simple yet effective way to show what’s happening in France to the world and so that any business interested in augmented reality can quickly identify key partners to streamline their implementation.
Foreword
Augmented reality got its start in 1968 with the first augmented reality system created by Yvan Sutherland.
Since then, 30 years of hardware and software innovations have propelled augmented reality intothe limelight. 2020 has already seen some big strides, as augmented reality is not considered a trend any more by panel analysts, but a revolution for the B2B and B2C markets.
The coming years will see an even bigger breakthrough, with an expected peak coming in2023-2024, as predicted by Apple’sTim Cook and Facebook’s Mark Zuckerberg.
There is not a day that goes by where AR doesn’t make a an impact It can be through an Instagram filter, innovations in computer vision capabilities, or businesses uncovering valuable new use cases that improve employee productivity and reduce operational costs.
Augmented reality is indeed now a reality, an innovative strategy for companies to stay or become competitive.
However, a lot of new providers are rising up in the augmented reality market as the technology matures.
In the glasses and headsets space, hardware providers are entering the market just as quickly as they are disappearing. Big hardware companies like Lenovo and Apple want a piece of the cake. From a software perspective, only a few platforms can effectively provide scalable and sustainable technology. And finally, there are hundreds of integrators and developers claiming to be augmented reality specialists that only know the tip of the iceberg.
The augmented reality market is constantly evolving and customers are requesting truth and confidence in order to bring their augmented reality projects to life.
Initiatives like the VR/AR Association French annual report are key to achieving this kind of transparency.
That’s why we are sponsoring this report—so any business interested in augmented reality can quickly identify key partners to streamline their implementation.
“Most companies are just getting started with AR, and most have few experts on staff. That’s where partnering with experts is a key factor of success.”
Marc Bringuier
Director of Augmented Reality
PTC Vuforia
