The VR/AR Association is happy to announce that marketing innovator and strategist, Karen McFarlane joins the chapter as Advisor.
As a 25-year marketing veteran, Karen brings a deep knowledge of brand strategy, omnichannel marketing, digital content, technology, and customer experience to the fold. She currently serves as President of the American Marketing Association New York and Chief Marketing Officer of Kaye Media Partners, a strategic marketing practice that specializes in technology, innovation, and revenue generation.
“Digital transformation has pushed organizations into a new realm of customer engagement compelling us to reshape how we think about doing business. This is especially true for marketers who must respond to high levels of industry disruption by creating new ways to differentiate, add value, and interact with buyers,” noted McFarlane. “Only by leveraging innovative technologies like AR and VR, can we tap our creativity and unleash opportunities that will upend the customer experience. But that will only happen if we immerse ourselves in the possibilities. That’s why I’m excited to be part of an organization that is leading the way in the marketing capital of the world.”
New York City Chapter President Gordon Meyer added “We are looking forward to working with Karen on chapter strategy in support of our mission to build connections between innovative companies and people in the VR and AR ecosystem. Through a strategic collaboration with AMA New York, we will be able to amplify our reach through research projects and education as well as connect our unique member audiences in meaningful and relevant ways.”
Recently Mr. Meyer has announced a push to align with fellow associations in New York City as well as highlight the company and corporate members of the association within the tri-state area. “We’re building a strong, well-informed and resourceful network within the ecosystem of our fellow associations. Karen brings a wealth of knowledge and a powerful perspective as well as a great positive energy to the team and I’m excited to have her on board.”
For more information on the NYC Chapter of the VRARA visit: https://www.thevrara.com/nyc-chapter/
