Since the 16th of December in Italy (Milan), Trenitalia (Italian national railway company) has started to adopt VR as entertainment service on selected high-speed trains, free of charge for every passenger.
AnotheReality is the technical partner for this initiative, contributing with planning, consultancy and deployment of the project, while also creating a platform to access selected licensed media contents for Trenitalia (movies, 360° videos and games), a VR home to select and enjoy those contents and an interactive experience reproducing traveling in the train cabin.
The initiative also includes service onboard with trained personnel to assist passengers in the usage of VR, and everything is thought with comfort and hygiene in mind.
Hopefully this can be a useful use case about a large scale VR distribution to consumers that could inspire other countries in the world!
