JULABO is an international manufacturer of temperature-control technology for research and industry.
JULABO USA was first introduced to the VRARA through their relationship with Atheer. In May 2019, they announced their partnership with the introduction of LucaVision, their augmented reality service solution – a first in the laboratory industry! Since then they have piloted the technology with their first customer, and they are actively training their service depots throughout the US and Canada, ultimately aiming to decrease application downtimes by providing remote AR service support.
Their Vice President of Sales, Marketing & Service, Dirk Frese, is extremely involved in the initiative from multiple perspectives, a personal passion and a professional interest. He was first introduced to the technology through Porsche North America, which utilizes the Atheer platform for remote automotive maintenance. Through Dirk’s leadership, they have been able to realize the value of aligning their company with VR/AR as a product differentiator in the very niche temperature control solutions market. Dirk has been featured at multiple VR/AR focused events, including: VRARA Association Silicon Valley event (Enterprise AR: Implementations, Measuring Success, and Lessons Learned), (VRARA Enterprise Summit at LiveWorx), and the VR/AR Global Summit. He is available for speaking opportunities to share our story with you and your teams.
Tricia Bowman is their Marketing Communications Project Manager, and she is most looking forward to support for communicating VR/AR in their brand strategy and how to implement Technology 4.0 in the fabric and culture of an organization. She will be looking for opportunities to share lessons learned with like-minded individuals in the marketing field.
Contact tricia.bowman@julabo.us
