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Joanna Popper is a Hollywood and Silicon Valley media executive. She recently became HP’s Global Head of Virtual Reality for Location Based Entertainment. Prior she was EVP of Media & Marketing at Singularity University and VP Marketing at NBCUniversal. Joanna developed a TV show partnership with NBC and Singularity University for “The Awesome Show,” a new TV series on technology and innovation. Joanna was selected as “50 Women Can Change the World in Media and Entertainment,” “Top Women in Digital: Game Changers,” “101 Women Leading the VR Industry”. Her previous experience includes McKinsey, JP Morgan Chase and DHL. She has degrees from Northwestern University and The Wharton School at the University of Pennsylvania.