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Our Advertising Committee has published these best practices white paper for Advertising & Marketing.
Co-Authors:
Deborah Worrell, EscapeVR
Sophia Moshasha, Brightline Interactive, VP VRARA DC Chapter
Contributors:
Alban Denoyel, Sketchfab
Jamison Tilsner, Sketchfab
Reekita Shah Alias Gala
Roy Rodenhaeuser, Oath (Verizon)
Tyler Gates, Brightline Interactive, President VRARA DC Chapter
Kris Kolo, VRARA
Table of Contents
This white paper is broken into the following parts so you can skip to what is of interest to you:
1 Introduction
Definitions: Virtual Reality, Augmented Reality, Extended Reality
How to Experience Virtual Reality: The VR Spectrum
How to Experience Augmented Reality: The AR Ecosystem
2 Should Virtual Reality and Augmented Reality be Part of Your Marketing and Media Strategy?
VR/AR in Marketing and Advertising
How VR and AR Expand the Opportunity for Brands
Five Easy Ways to Incorporate Virtual Reality
Five Easy Ways to Incorporate Augmented Reality
How Can the Consumer Experience be Measured?
How Brands Should Evaluate VR and AR Opportunities
3 Summary
4 Case Studies
VR: “Insights from Another Reality”, Oath
VR: Toyota Teen Drive 365 Virtual Reality Experience
VR: Cub Cadet- Signature VR Experience
VR: “JEWLR”, Sketchfab
AR: Snapchat AR Ad Campaigns
AR: Yahoo Mail App AR solution (Advertising)
AR: Porsche Augmented Reality (Marketing)
AR: Nike Facebook Messenger AR Campaign
360° Video: Public Service and Advocacy— “The Silent Killer”
360° Video: KFC “Add Hope” Campaign
Thank you to VRARE-VR/AR Experiences for sponsoring this paper. Please see www.ardoneforyou.com www.armasterclass.com If you would like to sponsor a future version of this White Paper, email info@thevrara.com
