Like the early days in mobile, success and growth are linked inextricably to building awareness. Currently the market is entering its second year of market knowledge and adoption; but it is really the first year of rolling up the sleeves, for knocking on doors. Both content creators and technology enablers must appeal to the early adopters for both business and word of mouth cache. Being the first still has its benefits. Companies both large and small that buy and use VR/AR content are seen as leaders and will be seen as the one to compete. For the industry as a whole, this free advertising is crucial in exponential organic growth.
So what does this look like in the field? For me, this means I explain the value and benefits the industry provides to companies interested in the VRARA. For content creators and VR/AR tech providers this means leveraging your network and explaining how you can work with the small business owner or increase monetization to large brands. In short, good old fashioned business development. Opportunity is out there in so many ways. Simply, I find just keep talking about what you do and how someone can get started to have it too. It works wonders.
The next step is taking action. That is the case with the VRARA Industry Committees . Representatives from companies are collaborating on similar needs and challenges, and working together to set best practices and guidelines for different verticals. Come join us, and you won't feel alone in this VR AR journey that we are all pursuing.
