What do VR and AR mean for media companies, especially those that are focused on localized advertising and commerce?
BIA/Kelsey Chief Analyst and VRARA SF chapter president Mike Boland tackled the topic in his latest Analyst Brief video series: Insights in Under 5 Minutes.
"Together, AR and VR are projected to be a $150B economic engine by 2020," he said, "and companies in local that don’t take an adaptive approach, will meet the same fate as those that were too slow to mobile, or the desktop web before that."
See the full video below.
