ManageXR, OptimaEd, and ENGAGE shape the Future of Education

OptimaEd introduced its first VR public charter school, Optima Classical Academy, which opened its doors Fall 2022 in Florida. As a VR-first school, student scholars spend four hours per day in interactive, virtual reality-based lessons. Optima Classical Academy enrolled students in 3rd to 8th grade in its inaugural 2022-2023 school year with more students and grades to be added in the future. OptimaEd is pioneering the future of XR education. In just one week, scholars spent 1,513 hours and 49 minutes in VR. Most organizations use VR as a supplement to their main offering, but OptimaEd is leading the industry by making VR core to their pedagogy. Behind Optima Classical Academy is ENGAGE, a virtual communications platform that simulates the way we interact in the physical world, but without physical limitations. The ENGAGE software powers OptimaEd’s virtual classrooms and VR-based learning experiences. ENGAGE empowers organizations to utilize virtual spaces and locations for metaverse learning, content creation, and content libraries for developers, educators, and students to use everyday.

OptimaEd partners with ManageXR to control their devices, distribute the ENGAGE software and device settings, and simplify the VR home screen. Student scholars, who are often first time users of VR, need simple and intuitive home screen menus and navigation to ensure uninterrupted and seamless learning experiences. ManageXR empowers educators and creators to customize their home screens to cater to the needs of their audience. With ManageXR’s Remote Screen View, tech support can see what’s happening inside the headset in real-time to guide users and troubleshoot issues. Additionally, OptimaEd can ensure a safe and secure experience for students by leveraging ManageXR’s configurations and security settings. These features safeguard students by only allowing them to access intended content. "Selecting ManageXR as OptimaEd's headset management platform partner ensures that we will be able to provide a safe and secure VR environment for our scholars," said Adam Mangana, executive director of OptimaEd. "ManageXR gives us the ability to manage, monitor and secure our headsets so that our scholars’ experience in VR is only what the academy determines is necessary for its classical curriculum and lets us keep them in a reliable learning environment."

ENGAGE partners with ManageXR to eliminate the friction that comes from managing a large number of devices. Using ManageXR significantly reduces time spent manually updating applications, and brings more visibility to the ENGAGE content and virtual space that powers the OptimaEd school experience. Beyond content management, ManageXR captures metrics like time spent in VR, unique content usage data, and device health metrics to provide deeper insights into the value VR is providing. ENGAGE is able to see that OptimaEd is finding immense value in its content reflected by the time spent in VR analytics the ManageXR platform provided. OptimaEd uses ManageXR analytics to shape future curriculum based on current usage information. ManageXR, ENGAGE, and OptimaEd are trailblazing what it means to build an XR ecosystem where content creators, organizations, and headsets manufacturers can come together to find integrated solutions for their industry and use cases.

For more information, click here.

Luis Garcia, co-founder of Collectiva joins the Board of Advisors of the VRARA Central Florida Chapter

We are excited to announce that Luis Garcia is joining the Board Advisors of the VRARA Central Florida Chapter. Luis is the co-founder of Collectiva, an advisory executive services company specialized in growth and funding expertise for game tech startups.

Luis has a long trajectory as an international executive in technology, digital media, and education for over twenty five years. Most recently, Luis spent 19 years at Full Sail University where he led several strategic initiatives including Vice President of Emerging Technologies where he led the strategic direction and growth of technology and gaming degree programs.

Luis has a passion for the development of the technology ecosystem in Orlando and Florida. To that end, he has served in advisory boards for local organizations and governments such as the Orlando Tech Council , the Orange County Government, and TechStars Startup Weekend Orlando.

"We are happy to welcome Luis Garcia to our Advisory Board once again, this time  representing his own company. Luis has been an active member of the Orlando technology ecosystem for years. His knowledge of education and the technology industry along to his commitment to the Central Florida area will be a real asset to our organization." - John Cunningham, President of the Central Florida VRARA Chapter.

James Hanusa appointed to VRARA Chapter President - Phoenix

We are happy to have James Hanusa lead our Phoenix Chapter As part of the Phoenix Chapter President, James is organizing and leading The VRARA Phoenix Inaugural Chapter Workshop that will take place on February 6-8 9AM-5PM (half days) at The Studios at Mesa City Center. For more information or to register, click here.

The Phoenix chapter is dedicated to helping Industry and Academic institutions collaborate on XR Education, Economic Development, and Industry Applications and will be hosting meetings with the support of local Industry and academic leaders. 

James is Venture Catalyst at Digital Raign creating a community focused on the intersection of emerging tech and impact. As Futurist at the Virtual World Society, he advised on organizational development and partnerships. As Cofounder of Urban Innovation Exchange Global, he’s worked with cities on economic & innovation ecosystem development and smart city applications. 

James worked for 20 years in the San Francisco Bay Area in Business Development, Sales and Strategic Alliances for technology companies including Intel, SAP, PeopleSoft and E2Open. His current focus is research and development of next gen tech stack of Web3, 4th Industrial Revolution tech and Society 5.0 applications (i.e. XR, AI, Blockchain, 5G, IOT, Twins). He earned his MBA in International Management from the Thunderbird School of Global Management and a B.S. in Marketing from Arizona State University.

“I’m excited to introduce the Phoenix community to the VRARA network as a leading global technology region. I believe a VRARA Chapter presence will drive significant awareness for an emerging XR ecosystem driving business attraction, workforce development and industry adoption. I’ve witnessed the power of the VRARA convening the public and private sectors with academic institutions to drive innovation and collaboration. I look forward to working with VRARA to champion the growth of the XR industry as Chapter President - James Hanusa”


Gongslag door winnaar 17e KVK Innovatie Top 100

Vandaag, 16 januari, opende de winnaar van de 17e KVK Innovatie Top 100, SenseGlove uit Delft, met een flinke gongslag de AEX in Amsterdam. Het bedrijf heeft een handschoen, een 'robothand', ontwikkeld die het mogelijk maakt om een virtueel object aan te raken, te voelen en te manipuleren alsof het een echt voorwerp is. SenseGlove meet exact iedere beweging van elk gewricht in de hand en zo wordt een zeer gedetailleerde virtuele hand gesimuleerd.

De beurs werd vanmorgen geopend door het Delftse bedrijf, in het bijzijn van een aantal KVK-adviseurs. Johannes Luijten, CTO SenseGlove, over de KVK Innovatie Top 100: “Als winnaars van de KVK Innovatie Top 100 kunnen wij ons oprecht het meest innovatieve bedrijf van Nederland noemen. Dit is niet alleen een grote waardering voor ons team of erkenning op nationaal niveau. Het winnen van deze prijs geeft ons ook een internationale boost. De innovatiefste van Nederland zijn, zaait ook grote waardering bij onze buitenlandse klanten, partners en in het XR ecosysteem in het algemeen. Met meer dan 90% klanten in het buitenland is dit een waardevol predicaat om te mogen dragen.”

1700 prachtige innovatieve producten

KVK presenteert elk jaar de KVK Innovatie Top 100, een etalage vol succesvolle innovaties uit het midden- en kleinbedrijf. Zeventien jaar KVK Innovatietop 100 is terugkijken op 1700 prachtige innovatieve producten en diensten van Nederlandse bedrijven. De kracht van de KVK Innovatie Top 100 is te laten zien waartoe het Nederlandse mkb in staat is. Aan de KVK Innovatie Top 100 is bewust geen (geld)prijs verbonden. De afgelopen 17 jaar is deze prijs uitgegroeid tot de grootste en belangrijkste innovatieprijs voor het mkb.

Deelnemen?

Heb jij met succes een innovatief product of dienst op de markt gebracht? Dan maak jij kans om tot de top 100 meest innovatieve bedrijven van Nederland te behoren. We geven je graag meer over informatie over hoe je je kunt inschrijven en wat deelname jou op kan leveren. Laat dan je gegevens achter en een van onze adviseurs neemt contact met je op.

Vancouver's Aequilibrium is helping companies push the boundaries of the digital world

Post originally appearing on bcbusiness.ca by Nathan Caddell.

Founder Adrian Moise helped revolutionize mobile gaming and is now turning his attention to the metaverse  

It’s always a bit harder to believe when people make predictions about things that aren’t tangible, like the metaverse and XR (a catch-all term for VR/AR). But when Adrian Moise talks about how he and his company, Vancouver-based technology and software consulting company Aequilibrium, plan to use those concepts, one is more easily swayed.  

After all, Moise, a Romanian native, has enough degrees on his wall to inspire confidence from even the most hardened skeptic. There’s a masters in computer engineering from the Politehnica University of Bucharest, a PhD in computer science from SFU and a post-doc in the same subject from UBC, as well as certificates in executive education from ivy league institutes the Wharton School and Harvard.  

And if it’s work experience you’d prefer, he has that in spades, too. Moise started his career with French video game giant Ubisoft before going west for school. He considered a career in academia and did a stint as a professor of computing science, but ultimately took a job at Burnaby’s Electronic Arts building the mobile gaming division.  

“At the time, Nintendo DS and the Sony PlayStation Portable were coming up,” he recalls. “Game manufacturers were saying that mobile gaming is going places—we should probably learn how to build mobile games.” Moise started the department at EA with three managers under his supervision. In the next six months the department had 120 people and seven games to its name.  

After that, it was off to Microsoft’s Redmond, Washington headquarters, where he served as a program manager before coming back to Vancouver and working as a director for marketing firm Blast Radius. A few years later, in 2012, he decided to start his own venture.  

“I didn’t want it to be another digital agency, doing WordPress and digital marketing, I wanted to solve complex business problems by bringing together strategy and technology,” Moise says. 

That’s what Aequilibrium has been doing, and the company has been growing “anywhere from 25 percent to 100 percent year-over-year,” according to Moise. It counts firms like Hootsuite, Kit and Ace and Central 1 among its clients, and currently has 70 employees, with an expectation of hitting the century mark this summer.  

“It isn’t about putting warm bodies in seats. I’m an immigrant, if you look at our composition, we have top talent from all over the world. The way we collaborate and the pedigree our team members bring is kind of what separates us. I call the company Aequilibrium because of this balance between technology and user experience, between craftsmanship and speed. That idea of balance has stayed with me.” 

Balance is going to continue to be key for the company as it makes advances in new innovations like the metaverse and XR. Aequilibrium helped build one of the first mobile wallet applications in Canada and has made advances into chatbots as well. Now, with Zoom “not really cutting it,” according to Moise, the company is looking at other options.  

“Can XR close of this gap of what Bill Gates called Hollywood Squares to make it a better, more immersive experience?” asks Moise. Aequilibrium built a possible solution to that problem and launched it at the Immerse Global Summit in Miami last month.  

“We were part of the Canadian delegation at that event and are working with some of the government, including San Francisco’s Consulate General of Canada,” says Moise, who is trying to solve a core pain point for employers with the new technology. That problem? That too many workplaces are the exact same now.  

“Employees now can say, If everyone gives me a laptop, a Zoom screen and a cheque, why would I stick with you?” says Moise. “How do I get and keep top talent? What do I do different from everyone else? How do I improve the way I collaborate? I think we have solutions that can help.” 

At least one old-school business pro is intrigued by what Aequilibrium is building, as Moise recalls an interaction at last year’s BCBusiness Top 100 event (not to toot our own horn or anything). “We were showing off some of our XR technology, and Jimmy Pattison came to our booth and spent tons of time trying everything out,” says Moise with a big smile. “I think he was a big fan.” 


VIRTUALWARE PARTNERS WITH MCMASTER ENGINEERING TO INTRODUCE ITS FIRST VR ROOM IN CANADA.

Ontario, Jan. 16, 2023.— Virtualware partners with the Faculty of Engineering at McMaster University to adopt and scale the award-winning VR enterprise platform VIROO®. This initiative will be inaugurated in early 2023 with the unveiling of a 100m2 custom-built immersive room at one of Canada’s most innovative universities in the world, providing access to students, faculty, and businesses to push boundaries and explore the use of VR tools and technologies in the region.

Leveraging each other’s strengths, the initial four-year partnership will foster initiatives to broadly facilitate access and promote the adoption of VR in education and research by blending physical and virtual workspaces.

Virtualware and McMaster Engineering are committed to making a global impact not only in education, but also in the enterprise. This partnership will see them join forces to explore new options and forge ways to collaborate with nearby companies interested in leveraging this emerging technology.

“This is an exciting partnership that will not only lead to new technologies to solve the world’s biggest challenges but will also attract new strategic partners in Canada and internationally,” says John Preston, Associate Dean, Research, Innovation and External Relations, McMaster Engineering.

As a result, the immersive room will be located at McMaster Innovation Park (MIP), Canada’s premier research and innovation park. This strategic location acts as a bridge between academia and industry, becoming part of Hamilton’s innovation ecosystem.

Powered by Virtualware’s VIROO® platform, the all-in-one tool will help professors and researchers guide their students towards more innovative and complete learning experiences, preparing them for the next generation of future-workforce skills. The partnership will be led by Ali Emadi’s research group focused on smart mobility applications.

“The collaboration will help companies start their VR journey, giving them the opportunity to incorporate the VR platform in their daily operations, so they can be more competitive and improve their processes,” says Ali Emadi, engineering professor and Canada Research Chair in Transportation Electrification and Smart Mobility, McMaster Engineering.

Thanks to the VIROO® platform, the Faculty of Engineering at McMaster University will now have the ability to create content, without the need to write a single line of code and deploy multi-user virtual reality autonomously. McMaster’s new 100m2 free-roam immersive lab will allow up to six users to connect and interact in the same physical room, communicating and collaborating in real time with unlimited remote users in the same VR environment.

“Our partnership with McMaster, will accelerate VR adoption across the region, creating valuable opportunities to build the most powerful enterprise VR ecosystem for industry,” says Unai Extremo, CEO & Founder Virtualware.



About McMaster Engineering

McMaster Engineering is committed to the pursuit of excellence and plays a significant role in helping McMaster University earn its reputation as one of Canada’s most innovative universities. Created in 1958, The Faculty of Engineering at McMaster is committed to research with impact and transforming the education of engineering through The Pivot – the first program of its kind to intensely focus on our engineering students and their learning.

About Virtualware

Virtualware is a pioneer in the Virtual Reality Industry. Founded in 2004, it has over time become the European leader in applying immersive technologies for industrial applications. The company was acknowledged as the world’s most Innovative VR Company at the 2021 edition of the VR Awards.

Virtualware offers cutting-edge solutions to global powerhouses and significant firms across industries, including GE Hitachi, Petronas, Iberdrola, Alstom, Guardian Glass, ArcelorMittal, Danone, Johnson & Johnson, Biogen, Bayer, ADIF, or the Spanish Ministry of Defense to name a few.

Virtualware’s flagship VIROO is a VRAAS platform that makes VR accessible to companies of all sizes and industries.

Headquartered in Bilbao, Spain, with a North American office in Toronto and partner companies worldwide, the firm is formed by a multidisciplinary team of 45 headcount including technologists and engineers who have launched over 500 projects in over 33 countries.

The Learning Room: Immersive Learning for Intellectual Disabilities

The Learning Room is a wrap-around projection room, with a Virtual Environment that extends across three walls and the floor, approaching the immersion of Virtual Reality without the claustrophobia of a headset. 

A safe, unobtrusive simulation of day-to-day real-world experiences, allowing children with Intellectual Disabilities like Autism to master everyday life skills as well as academic learning. Teaching autistic children to cross a busy road safely can be dangerous.  Here's where Projected Immersion and AR come into play. 

The Learning Room helps trainers to set up real road-crossing challenges for the children to face in a progressively incremental sequence, giving them an opportunity to develop the skills needed to cross safely, without exposing them to busy roads before they are ready.

The project was implemented by Custom Technologies Design Lab at ZEP Rehabilitation Centre in Pune and is currently in use at this institution, and has demonstrated increased engagement, motivation, and learning in autistic students who use this system every day. 

Download the full case study here.

Doug Hohulin appointed to VRARA Chapter President - Kansas City, and the Automotive Group Co-Chair.

We are happy to have Doug Hohulin lead our Kansas City Chapter and to be the Automotive Group Co-Chair! As part of the KC Chapter President, Doug is organizing and leading The VRARA Kansas City Inaugural Chapter Meeting that will take place on JANUARY 31, 2023 5:00PM-6:30 PM at the UMKC XR Lab PLASTER FREE ENTERPRISE AND RESEARCH CENTER  For more information or to register, click here.

The KC chapter is dedicated to helping Industry and Universities collaborate on XR Education, Business Development, and Leadership and will be hosting meetings with the support of local XR Industry and University leaders and KC Digital Drive

Doug has worked on intelligent transportation systems (ITS) and was a member of the 5G Automotive Association (5GAA) for 4 year and is a member of the Texas CAV Task Force and KC Metro AV Task Force.  At the Jan 26 Automotive Group Meeting, he will overview the 5GAA organization, and considerations for the XR Automotive Industry.

Doug worked for 33 years at Nokia/Motorola in Strategy, Business Development, Account Management, and Engineering roles. He focuses on XR/Metaverse, Digital Health, Telehealth, Education, Telecommunication (5G/6G, WiFi, Cable/10G), Sustainability/Energy/Smart Grid, and Public Policy projects.  He is on the University of Kansas School of Nursing Advisory Board and an Affiliate Faculty member supporting various XR projects.

 

“I’d like to thank VRARA for asking me to be the Chapter President - KC and Automotive Group Co-Chair.  I believe that VRARA plays a vital role in bringing together professionals, companies and Universities in the XR field and facilitating collaboration and innovation. Through events and initiatives organized by VRARA, we can foster a strong XR ecosystem in the KC area and make it a hub for XR development and adoption. I am committed to working with VRARA to achieve these goals and to support the growth and success of the XR industry as a whole.”- Doug Hohulin


Check out the NIDO Nestlé Augmented Reality experience developed by CamOn!

For the launch of NIDO’s "Explorers Collection" milk cans, CamOn created 4 Augmented Reality experiences to provide consumers with special content.

The campaign consisted of different lithographed cans, containing QR codes associated either with a jungle, ocean, arctic or space themed experiences. For each of them, a Web 360 was developed with special content.

For example, for the jungle experience we created a trivia game with fun facts and a photo opportunity with Web AR of a giraffe and a lion. Product information and an Instagram filter were also included.

The campaign’s objective was to interact with the public in an original and didactic way, offering content that could be enjoyed both by parents and their children.

Perfect Corp. Reveals Top AI and AR Retail, Beauty, and Fashion Tech Trends Ahead of CES 2023

Post originally appearing on businesswire.com

NEW YORK--(BUSINESS WIRE)--Perfect Corp. (NYSE: PERF), the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has revealed the top retail technology trends to watch in 2023 and will also be highlighting its innovative AI and AR-powered solutions at CES 2023 in Las Vegas. CES attendees and media will have the opportunity to explore Perfect Corp.’s innovative AI and AR solutions through a series of experiences including:

“We are thrilled to showcase the newest AI + AR solutions that are helping to revolutionize the retail experience and to highlight the top technology trends shaping the retail space in 2023”

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  • Pepcom Technology Showcase: Perfect Corp. will demo its suite of AI and AR beauty and fashion tech solutions at the Pepcom Digital Experience, the largest independent media technology event showcasing what’s new at CES. The event will take place on January 4th, 2023 from 7:00 pm to 10:30 pm at Caesars Palace in Las Vegas.

  • Virtual Web 3.0 Immersive Booth: Perfect Corp.’s suite of AI and AR solutions will also be available to explore in an interactive and immersive digital booth experience which is returning for the second year. As the world of Web 3.0 becomes a major player in the retail industry, the digital booth experience allows attendees to demo solutions in real time and learn about the latest innovations through a fully virtual experience. To explore the virtual booth experience, please visit the immersive experience here. Technology demos can also be accessed easily on the Perfect Corp. demo store.

  • CES 2023 Panel: Solving Retail’s Biggest Challenges: Perfect Corp.’s Chief Marketing Officer Adam Gam will join industry leaders to discuss the technology trends and innovations that are transforming retail. The panel will take place Friday, January 6th, 1:00 pm-1:40 pm in Marcello 4404 at The Venetian Hotel. Tickets for the panel can be purchased at here.

Leading the Way in AI and AR Retail Technology Innovations and Insights

“We are thrilled to showcase the newest AI + AR solutions that are helping to revolutionize the retail experience and to highlight the top technology trends shaping the retail space in 2023,” shared Perfect Corp. Founder and CEO, Alice Chang. “As we continue to forge new frontiers in AI + AR technology, we are excited to share key insights that can help brands across industries elevate their retail experiences in the year ahead.”

The Top Technology Trends Shaping the Retail Space in 2023:

As the retail industry continues to undergo a digital transformation, AI and AR technology has quickly emerged as a crucial component of the modern shopping experience. These technologies are helping to enhance and elevate retail, bringing consumers immersive and personalized experiences across the omni-channel shopping journey. To read the complete report on the top technology trends of 2023, visit Perfect Corp.’s blog.

Perfect Corp. has revealed the top 6 technology trends that will majorly influence the retail world in 2023 including:

  1. Sustainable Digital Transformation:
    Around the world, businesses are turning to technology solutions to create more sustainable business practices. Digital solutions such as AR and AI are among the top technologies allowing brands and retailers to operate more sustainably.

  2. The Return of In-Store Retail:
    2023 will see an increase in brick-and-mortar shopping, as restrictions from the Covid-19 pandemic ease and consumers return to physical in-store experiences. AI + AR technologies can help to elevate in-store shopping experiences, providing experiences that are both immersive and touchless for customers.

  3. The Rise of AI Skin Technology:
    During the Covid-19 pandemic, consumers across the world began to prioritize skin care as a key component of their overall wellness routine. This has led to the rise of AI-powered skin technology which allows brands and retailers to take personalization in skin care to a new level. In 2023, this technology will continue to see widespread adoption.

  4. The Evolution of Fashion Tech:
    Although AI + AR technologies have long been an essential aspect of the retail shopping journey in beauty, in 2023, these technologies will begin to play a larger role in the world of fashion retail. Particularly in the jewelry and fashion accessory spaces, brands and retailers will begin to adopt AR virtual try-on technologies for rings, bracelets, necklaces, earrings and more.

  5. AI Personalization:
    AI technologies are one of the most impactful and effective tools for personalization. Whether by leveraging AI to provide customers with a customized makeup tutorial, or by implementing an AI diagnostic experience to match customers with a tailored skincare product regimen, in 2023, AI technology will play a larger role in the world of retail and beyond.

  6. The Rise of Web 3.0, Virtual Commerce, and Immersive Digital Experiences:
    Web 3.0 now holds massive potential as a new revenue stream for brands, whether through interactive virtual stores, digital avatars and wearable product collections, and much more. To stay competitive in 2023, brands should stay on the pulse of this quickly evolving space, and be sure to consider Web 3.0 and virtual commerce when planning digital transformation strategies.

About Perfect Corp.

Perfect Corp. (NYSE: PERF) is the leading SaaS AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions deliver synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.

CYMAX VR 360 MOVIE THEATER IN INDIA

On 9th December 2022 ,CYMAX has inaugurated the first ever VR360 MOVIE theatre in GVK ONE Mall, Banjara Hills, Hyderabad,Telangana state, India , and playing full of amazing VR 360 movies from a variety of genres.
The astounding response from public is more encouraging to play immaculate VR360 movies seamlessly in the world’s first of its kind CYMAX technological invention, the multi-channel 360 degree rotational VR simulated chairs aligned with multi movie streaming console.
Counting on this successful endeavour, Cymax welcomes the VR 360 movie makers to collaborate and produce more and more VR 360 movies as CYMAX is expanding to establish more VR360 movie theatres in PAN India.
So far the VR movie experience is limited only for the people who purchase VR headsets, where as with the advent of CYMAX VR movie theatres the immersive movie experience in now at the reach of a common man at the cost of any ordinary movie ticke

VRdirect News: How Nestlé is scaling virtual reality to train employees

VRARA Member VRDirect is proud to be a key partner of global enterprises like Nestlé, Siemens and Altana for their VR strategies. 

Some examples of their work over the past 365 days include Nestlé starting to scale VR as part of their workflows: safety trainings, virtual tours and onboarding in VR are a now a key pillar of Nestlé's IT innovation strategy.

Click here to learn, how Nestlé is using the VRdirect platform to create a VR training for the Nescafé factory in Girona, Spain to improve awareness for safety instructions and traffic rules on the company’s giant premises.

Dinesh Punni Joins VRARA as Berlin Chapter President.

We are thrilled to welcome Dinesh Punni to the VRARA team as the VRARA Berlin Chapter President. Dinesh Punni has been eating, drinking, and breathing immersive technologies (AR/VR) for more than 7 years now.Today, he uses his experience to pave the way for upcoming talents by teaching them how to create immersive experiences on his YouTube channel and on immersive insiders, his XR online education platform.

Over the past years of creating content online, his audience has grown to over 20.000 followers across multiple social media platforms. Dinesh holds regular speeches at various events (such as TEDx, AWE, and IGS) and conferences across the globe.When he's not working Dinesh likes to read, compete in video games, and take a walk in Real Reality (RR).

“This is a truly exciting opportunity, and I am dedicated to making the most of it by bringing more amazing

✅ AR/VR Events & Meetups
✅ Hackathons & Competitons
✅ Free lectures & free content

to help our community continue to grow and thrive. 📈

I can't wait to get started and see all that we can accomplish together! ✌🏽

Feel free to to follow us to stay up-to-date on all the opportunities to get involved. ↗️”— Dinesh Punni

CamOn's new augmented reality project for Whiskas®

For Whiskas®, we created a Web 360 experience to promote their new cat food recipes.

By scanning the QR code on the product packaging, consumers access the experience and learn about the benefits of each recipe in an interactive way. With a single click, they can also find out which retailers sell Whiskas® products.

In addition, users can visualize the food with Augmented Reality and access the photo opportunity to take a fun picture of their pet.

Job Opportunity: Emerging Media Arts Faculty {University of Nebraska-Lincoln}


We are currently accepting applications for a tenure track Assistant Professor of Emerging Media Arts: Moving Image + Cinema Production.  This position comes with stipends to support research and creative activity.  It's an awesome opportunity to be part of the founding team!  Questions - ping us!

Find out more here.

CamOn's new AR project to enjoy the FIFA World Cup

To enjoy the FIFA World Cup 2022, Coca-Cola Mexico launched a promotion in which consumers can take home a doll representing a player from Mexico’s national football team.

These dolls were created by the promotional agency CAPSA and arrived in a box with a QR code. When scanned, the user accesses the Web 360 developed by CamOn, which includes different interactions.

First, users can visualize the players’ characters in Augmented Reality and they can also play penalty kicks. If they score three goals or more, they access a Web AR bonus where they can take a photo with the cup.

In addition, the experience lets users download GIFs with special World Cup slogans.

CamOnApp is now CamOn

Just like Augmented Reality, CamOnApp keeps evolving. After 8 years in the business, they’re renewing their image to reflect their internal transformation.

The company started in 2014 when Augmented Reality was just beginning to show its full potential. At that time, the only way to experience AR was through a mobile application. Thus CamOnApp, a pioneering Augmented Reality company, was born, providing solutions through its own platform.

Augmented Reality has evolved in several ways, but the main one is that this technology can now be experienced directly from a web browser. Thanks to this new format, Augmented Reality experiences are easier to share. This significantly improves the user experience and makes AR more accessible to a much broader public.

Undoubtedly, these advances also translated into higher user engagement and conversions. That's why this technology is currently in the spotlight, generating a great opportunity for growth that CamOnApp has been able to take advantage of.

First, they have expanded and diversified the types of immersive experiences they produce, ranging from SLAM, Web 360, AR 3D Viewer, and Image Tracking to Social XR. With all these options, they offer comprehensive, creative, and innovative solutions tailored to each business’s needs and interests.

This allowed them to scale their services globally. Their solutions have made a difference for more than 200 companies in LATAM, EMEA, USA and Asia. These include Disney, Telefónica, AB InBev, Coca-Cola, Nestlé, Nike, L’Oréal, Globant, and Publicis, to name a few.

To date, they have developed more than 500 Augmented Reality projects in more than 20 countries, targeting different verticals such as FMCG, Entertainment, Food & Beverage, Advertising, and Education.

As part of this process, their team of professionals has also grown. Today they are a group of over 30 experts with a passion for immersive technologies, 3D design, and product development. Every day they are working to create innovative projects that increase their clients’ reach and revenues.

All this internal evolution challenged them to renew and restructure. After 8 incredible years of work and growth, they are proud of their position as a leading Augmented Reality company. That's why they decided to create a new website that reflects who they are today.

CamOnApp grew along with Augmented Reality and they needed to reflect their internal evolution to the outside world: CamOn is the product of that transformation.

CamOnApp evolved to continue providing the best solutions to their customers and the whole community. They are renewing themselves so that everyone can witness that evolution.

Arcturus Unveils a New Beta Tool Designed to Fuel Virtual Production, XR and More

Volumetric video pioneer Arcturus released several updates for its industry-leading HoloSuite platform, including a new beta feature developed to connect volumetric video clips, and seamlessly blend them together. The first of its kind, content creators can use the feature to populate full virtual production scenes with real people, build live-action branching narratives with no gaps and offer original experiences for the metaverse using people instead of CG avatars.