The VRARA is pleased to unveil our updated logo which includes a tagline “Where XR Meets Reality” and reflects our stated purpose which is a global member community where people come to Grow, Learn and Connect.
“When we first started the Association in 2016 we selected the name VR/AR Association because at the time those were the two primary technologies that were available”, says Nathan Pettyjohn, founder and President of the VRARA. “The VRARA became the place where people would come to learn about the technologies and meet others who were involved in the ecosystem. Over the past 10 years the technology has expanded to include terms such as Mixed Reality,, Spatial Computing and Extended Reality. While the technologies have expanded and new terms have been adopted by the industry the purpose of the association has not changed which is to connect people who are interested in learning about the technologies and growing their personal networks., So we have added the new tagline “Where XR Meets Reality” to reflect that purpose while adding the generally accepted term XR which includes all of the immersive technologies.
According to John Cunningham, COO of the VRARA : ”Five years ago most of us were trying to understand what VR and AR was and how it would be used in our businesses and daily lives. Now the technology has matured significantly and most people understand what VR, AR, MR and Spatial Computing is. While the technology will continue to evolve our members will continue to want to learn about the technologies, look for ways to apply it to their specific industry areas and connect with others in their industry areas. Our events used to be focused on the technologies and how they work, we are now seeing our events focusing more around use cases in various industries. The addition of the tagline “Where XR Meets Reality” to the VRARA logo reinforces that the Association is about connecting people with the technologies and connecting people to people in both the real world as well as in virtual worlds. It is really an exciting time to be in the industry and we are implementing ways to make the VRARA more valuable to our members and the industry writ large.”
We encourage our members to begin using the new logo effective immediately. The assets can be found on the VRARA Members drive.
