This study outlines how Volkswagen uses VR and other advanced visualization techniques to visualize futuristic vehicles. It gives a behind the scenes look at Volkswagen Group of America's Innovation Center California in Silicon Valley and how they use advanced visualization techniques, includingVR, to explore futuristic scenarios and vehicles.
What will the vehicles of the future look like? How will drivers and passengers interact with them? How is autonomous driving going to become a reality? These are some of the many questions a group of engineers, designers, scientists and futurists are answering at Volkswagen Group of America’s Innovation Center California (ICC) in Silicon Valley.
At the ICC, one of three global research centers for Volkswagen Group Innovation, the team’s charter is as inspiring as it is challenging: to predict what the world will look like in 2030 and beyond. Forecasting the far future helps the automaker better anticipate and identify the needs of its customers across its worldwide family of brands, including Audi, Bentley, Bugatti, Lamborghini and Volkswagen.
To show the future, the ICC doesn’t use a crystal ball. It uses Unity. With expertise spanning film and animation, software engineering, and VR development and design, the ICC’s group of Unity users stretch the software to its full capabilities to solve diverse problems, including:
Interaction with far-future scenarios (interior and exterior design and customer journey design)
Human-machine interface (HMI) design, including 3D user interfaces (UIs)
Synthetic data generation for machine learning-powered products
