Immersal launches personal metaverse app

(Helsinki, Finland, June 3, 2022) Immersal Oy, part of Hexagon, today announced the launch of the Immersal App that enables a new way to create, share and experience the metaverse. The Immersal App provides users with an easy and fun way to merge physical and digital worlds seamlessly into one immersive experience. Current metaverse services require expert knowledge and development competence to connect, share and experience digital content like photos and videos in a real environment. The Immersal App enables everyone to participate in the metaverse instantly and without prior knowledge.

Sharing personal photos with close friends at specific locations that mean something to the group, sending a video message to selected people at a certain location or leaving a greeting to other guests outside one’s favourite restaurant are some of the functions users can experience.

Be creative — the possibilities are endless

“The metaverse and specifically the Spatial AR (Augmented Reality) that we are simplifying and bringing to everybody has been a great promise for years. Billions have been and continue to be invested in next-generation Visual Operating Systems, smart glasses and futuristic gadgets. Today, with Immersal’s personal metaverse app, we bring the metaverse to you – everyone, everywhere. That is big,” says Anttoni Vesterinen, CEO of Immersal.

Download the app for your iPhone. Android app coming soon. 

Immersal
Immersal is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal is based in Helsinki, Finland, and works with partners, developers and creators across the globe to reimagine how we explore, interact and create within a digital ecosystem. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. www.immersal.com

Hexagon 
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications. 

Our technologies are shaping production and people-related ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future. 

Hexagon’s Geosystems division provides a comprehensive portfolio of digital solutions that capture, measure, and visualise the physical world and enable data-driven transformation across industry ecosystems. 

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 22,000 employees in 50 countries and net sales of approximately 4.3bn EUR. Learn more at hexagon.com and follow us @HexagonAB. 

For further information, images or videos please contact: 

Immersal
Anttoni Vesterinen
CEO
Phone: +358 40 750 1717
Email: anttoni@immersal.com 

Hexagon is building the Immersal Metaverse (Spatial Mapping)

Immersal is sponsoring and speaking at our METAVERSE 2.0 event March 9-10

Anttoni Vesterinen, CEO, will keynote: Metaverse Building Blocks — Why Spatial Mapping is needed to enable metaverse and presentation of the Immersal tools for enabling it

Hexagon has approximately 22,000 employees in 50 countries and net sales of approximately 4.3B EUR. Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Back in 2021, Hexagon AB has acquired Immersal Oy, an innovator of spatial mapping and visual positioning solutions for producing augmented reality (AR) applications.

AR applications enhance real-world experiences by augmenting a user’s visual perception with the display of digital content in the physical world.

AR’s ability to weave context-specific, 3D information into physical spaces provides endless opportunities to save time, improve performance and reduce costs across a wide range of industries and applications — from surveying, construction, public safety and manufacturing to maintenance, training and navigation applications.

An immersive experience can help boost task efficiency, improve safety protocols, optimize workflows and increase collaboration.

The Immersal SDK (software development kit) allows developers to merge and “anchor” digital content to real-world objects – with precise accuracy to their actual location in the physical space — by enabling a user’s mobile device to locate and orient itself in the surrounding physical world using machine-readable maps.

The maps, which are used for visual positioning, are constructed from image data supported by various mapping devices (including mobile phones) and hosted in the Immersal Cloud Service.

“Hexagon has long been a leader in delivering smart digital realities that combine inputs from reality capture sensors with advanced visualisation software and tools to enable remote, location-based intelligence. This acquisition puts the power of these insights into the hands of those on-site, enhancing their field of view with superimposed digital information, meaning they can literally do more with what they see,” said Hexagon President and CEO Ola Rollén. “For example, direct access to information about an asset — while working with that asset — including step-by-step instructions on how to repair it, can streamline maintenance tasks while reducing material waste and re-work.”

Immersal has years of experience developing AI and machine learning-based spatial anchor technology, which “anchors” virtual objects or models for viewing on different devices in the same position and orientation. This unlocks a wide variety of location-based solutions and services — from consumer-oriented augmented reality applications in gaming and media and entertainment to digital twin solutions on an enterprise scale.

Immersal’s technology can map large spaces — both indoors and outdoors — and works both offline on-device and online using the Cloud Service.