By Kris Kolodziei, NYC Chapter President, the VRARA

I had the privilege and opportunity of being an advisor to FlyBy Media, which just got acquired by Apple. FlyBy Media’s mission was to create powerful new technologies to bridge the physical and digital worlds.

FlyBy Media developed Shimmer, a VR app which uses the phone’s camera and FlyBy Media’s vision technology. When inside a store, shoppers aim their phone’s camera at a product to discover more information about the product.