ETSI

ETSI Premieres New Augmented Reality Group with VRARA for 5G Networks Standards

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ETSI premieres new augmented reality group

Rolling into the augmented reality (AR) space, the European Telecommunications Standards Institute (ETSI) launched a new Industry Specification Group called Augmented Reality Framework (ISG ARF) yesterday. The purpose of the group is to define a framework for the interoperability of AR applications and services, thereby thwarting market fragmentation and allowing players to provide part of an overall AR solution.

ETSI is an organization responsible for developing globally-applicable standards for information and communications technologies, including radio, broadcast and web devices. AR applications like Pokemon Go provide a digitally enhanced representation of the world with texts and images graphed on. According to the 2017 Augmented/Virtual Reality Report, the AR market is expected to be worth $83 billion by 2021.

Currently, there are a plethora of standards that can be used in the development and deployment of AR applications and services. Unfortunately, interoperability gaps exist in the AR value chain. More work needs to be done to determine the best practices for using existing international standards. That is why ISG ARF was developed.

The group held its first meeting on Nov. 30 and Dec. 1, electing Muriel Deschanel from b<>com as chair of the group and Ralf Schäfer from Fraunhofer HHI as vice chair. The group will begin with a systematic review of AR use case requirements and challenges, and develop a framework for the interoperability of AR applications and services.

“There are huge differences in AR applications but mapping digital information with the real world implies the use of a set of common components offering functionalities such as tracking, registration, pose estimation, localization, 3D reconstruction or data injection. The development of such a framework will allow components from different providers to interoperate through the defined interfaces,” said Deschanel. “This will in turn avoid the creation of vertical siloes and market fragmentation and enable players in the eco-system to offer parts of an overall AR solution.”

ETSI isn’t alone in developing standards for the AR industry. The organization announced last month that the Virtual Reality/Augmented Reality Association (VRARA) signed a letter of intent to collaborate on interactive VR and AR technologies delivered over budding 5G networks and hosted on Multi-access Edge Computing sites. Participation in ISG ARF is open to ETSI members and non-member organizations. The next ISG ARF meeting will be held Feb. 1 and 2 next year in Berlin.

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ETSI, VRARA to work together on Virtual and Augmented Reality for 5G

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European ICT standards body ETSI and the global VR/AR Association (VRARA) have signed a letter of intent to collaborate on interactive VR and AR technologies delivered over emerging 5G networks and hosted on Multi-access Edge Computing (MEC) sites. The partnership is designed to encourage common member companies to pursue VR/AR-focused use cases and requirements for ETSI MEC Phase 2 with a view to ensuring that the resulting specifications address the needs of the sector.

VRARA will also support adoption of ETSI MEC work as appropriate and highlight benefits of Edge computing to VR/AR solution developers, said the partners in a statement.

Virtual and Augmented Reality technology holds the promise to fundamentally transform how people interact with and experience the physical world, how they are entertained, and how services are delivered to them.” states Alex Reznik, ETSI MEC chairman. “We are at the cusp of this transformation, and, yet, it cannot happen unless the networks that will have to support these applications can deliver the required performance, e.g. latency on the order of several milliseconds. Edge computing is necessary to deliver such performance; while mobile networks, which today already provide pervasive global connectivity, are likely to continue occupying this central role.

The partnership between ETSI, the home of the world’s leading Multi-access Edge Computing standardization activity and VRARA, the world leading industry association representing the Virtual and Augmented reality industry recognizes the need to bring the two communities together. This cooperation will encourage common member companies to pursue VR/AR focused use cases and requirements for ETSI MEC Phase 2 so as to ensure that the resulting specifications address the needs of this key industry sector. VRARA will support adoption of ETSI MEC work as appropriate and highlight benefits of Edge computing to VR/AR solution developers.

In a recent research report we’ve published, we learnt that enterprise AR & VR have more receptive buyers than consumer markets, due to a strong ROI case.” says Kris Kolo, Executive Director of the VR/AR Association. “Working closely with ETSI which expertise lays in all ITC related sectors makes sense. We’re really excited to start this collaboration with their MEC group.

About VRARA
The VR/AR Association (VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

For more information please visit: www.thevrara.com

About ETSI
ETSI produces globally-applicable standards for Information and Communications Technologies (ICT), including fixed, mobile, radio, aeronautical, broadcast and internet technologies and is officially recognized by the European Union as a European Standards Organization. ETSI is an independent, not-for-profit association whose more than 800 member companies and organizations, drawn from 68 countries across five continents worldwide, determine its work programme and participate directly in its work.

For more information please visit: www.etsi.org

Contact
Kris Kolo
Tel: +1 650 690 5361
Email: kris@thevrara.com

Claire Boyer
Tel: +33 (0)4 92 94 43 35
Mob: +33 (0)6 87 60 84 40
Email: claire.boyer@etsi.org