WELCOME TO THE NYC CHAPTER OF THE GLOBAL ASSOCIATION FOR VR AND AR
WHY JOIN VRARA NYC?
Joining the VRARA NYC chapter offers unparalleled access to a vibrant community at the heart of one of the world's most dynamic cities. New York City serves as a central hub for both national and international businesses, institutions, and organizations, making it an ideal location for fostering innovation and collaboration in the VR/AR space. The VRARA NYC chapter is a melting pot of brilliant minds from across the VR/AR ecosystem, uniting original content creators, creative distributors, cutting-edge hardware companies, and ambitious researchers. This diverse mix ensures a rich exchange of ideas and expertise, driving forward the frontiers of virtual and augmented reality.
As a member of VRARA NYC, you gain more than just local connections; you become part of a global network. Our chapter actively collaborates with other VRARA chapters around the world, providing members with extensive opportunities for international partnerships and projects. This worldwide reach amplifies your potential for growth and innovation, enabling you to tap into a vast array of resources, knowledge, and market opportunities. Whether you're looking to scale your business, advance your research, or simply stay ahead of the curve in emerging technologies, VRARA NYC offers the platform and community support you need.
Moreover, VRARA NYC hosts a variety of events, workshops, and networking opportunities designed to inspire and educate. From industry-leading conferences and panel discussions to hands-on training sessions and informal meetups, there are countless ways to engage with and learn from your peers. These events are not just about gaining knowledge; they're about building lasting relationships that can propel your career and projects to new heights. Join us at VRARA NYC and be a part of something truly extraordinary, where your ideas and innovations can flourish in a community that values and nurtures creativity and ambition.
UPCOMING EVENTS
See all events here
NEWS
FEATURED NYC MEMBERS
THE TEAM
Cindy Mallory Chapter President cindy@thevrara.com
Cindy Mallory is an eclectic technologist focusing on frontier technologies driving the paradigm shift toward spatial computing. As the NYC Chapter President of the VR/AR Association, Cindy accelerates innovation and collaboration. As the head of Emerging Tech Strategy at American Technology Services (ATS), Cindy leverages her extensive expertise to guide the company's strategic direction in adopting and integrating cutting-edge technologies while leading GTM for the Network ATS portfolio of technology companies.
Alongside her leadership roles at VRARA and ATS, Cindy's role as a board advisor for SXSW and as a mentor for Founder Institute's Silicon Valley cohort are passion projects that fuels her strategic insights and forward-thinking approach to technology. Her experience as a former video game studio executive has given her a unique perspective on data-driven design and the significance of user experience. Her passion for building communities and user bases for new technologies is evident in her work.
Cindy excels in organizing events that bring together the brightest minds in technology. Her meticulous planning and industry-wide understanding of emerging tech trends enable her to curate impactful conferences, workshops, and panel discussions. Cindy's events are renowned for engaging content and dynamic networking opportunities, attracting collaboration from top companies and being attended by technology executives, developers, researchers, and enthusiasts.
“The 3D/VR/AR ecosystem is very fragmented. VRARA has managed to gather the key players in the space, to foster collaboration and make sure the important discussions which need to happen to push the ecosystem forward are indeed happening. It seemed like a natural fit to join the group, to share what we’ve learned over the years and get some feedback on what others are seeing.”
“VRARA NYC has been instrumental in helping Mativision expanding overseas from London. Introductions to major brands and helping build brand awareness in the US market are only some of the activities that are offered via our membership and are already driving value for us. We definitely see VRARA NYC playing a crucial role as we establish ourselves in the US market. Thanks guys!
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“VRARA NYC has played a tremendous role in helping to get the word out about Touchstone VR’s consumer insights services and research reports and connecting us with key VRARA partners in the U.S. Since we became members, our VR/AR research has been featured in over 25 major media publications across the world. VRARA NYC is the answer we have been waiting for to help us build up the VR AR community here on the East Coast and at the same time expanding our connections with other amazing VRARA members across the globe. We look forward to attending future VRARA NYC sponsored events and continued partnerships with VRARA members in the years to come.
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“The VRARA NYC Chapter has given us the boost we needed to get into the places we need to be. In a short time, the exposure to major strategic partners like the USPS, Venture Capital Investors and Major Corporate clients has given us the opportunity of a lifetime in the VR space. We continuously leverage our VRARA team and member community to gain access to the most important contacts to make our business grow.”
NETWORK
Connect and build strong relationships with key players in the VR/AR ecosystem through VRARA or partner-hosted events in NYC and beyond.
COLLABORATE
Work with innovators in the VR/AR ecosystem across all verticals, from original content creators to innovative hardware companies.
RESEARCH
Gain unlimited, exclusive access to VRARA research and publications, or, when applicable, receive discounts to third-party reports.
