The last two years have been great for immersive technologies. The global pandemic ramped up the use cases for immersive technologies, showing the world how significant these technologies are.
In Africa, we are starting to see a lot of digital immersive solutions, from leveraging Augmented Reality (AR) to enable customers try out furniture before they make a purchase to Nigerian musical artist album launched in Virtual Reality (VR) and Virtual Human Computer Interaction Lab researching in-depth into VR for empathy.
We have also seen a lot of use cases in the education and tourism domains, these show that Africa is becoming an accelerator to more immersive solutions and there is no better time to jump in than now.
At the VR/AR Association, we continuously look for ways to drive the inclusion and exposure of these technologies. The VR/AR Africa Ecosystem annual report is one such way where we showcase companies doing great work in this space, making businesses easily identify key partners to implement their future projects.