The VR/AR Association Appoints John Cunningham to Represent Unity on Global Advisory Board

The VR/AR Association is pleased to announce the appointment of John A. Cunningham to represent Unity on the VR/AR Association Global Advisory Board.

John is the founder and current President of the VR/AR Association Central Florida Chapter.  Over the past 4 years the Central Florida Chapter has grown to become the largest and most active chapters in the Association.  Central Florida has also become a recognized technology hub for immersive technologies due to the large gaming, entertainment and modelling and simulation and immersive technology education ecosystem.

Unity is the leading global development platform for immersive applications and has 3.9 billion monthly active end users and over 1.5 million active developers globally creating and consuming content made with its solutions. John currently leads Unity’s Government and Aerospace business with focus on Unity’s Digital Twin and immersive solutions and creating and supporting the large ecosystem of developers and end users.

“We are honored to have Unity on our Global Advisory Board to help guide the association to better fulfill our mission.  John is a recognized leader in the immersive technology industry and will help us to expand our capabilities to support the ecosystem that is creating the Metaverse”, Nathan Pettyjohn, President of the VRARA. 

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70 Companies Featured with Market Analysis

 It is my honour and privilege to publish this document, and excited about its future iterations. This Market Report for Q2 2020 of the Virtual & Augmented Reality sector in Germany is intended to be living document that has been designed to keep you apprised of how the ecosystem is developing here.

This report is a massive collaboration with partners from other German Associations and was coded, compiled and auto-generated by the German and Polish Chapters so that new immersive technology companies and facts can easily be added in future.

Content

The bulk of the document are company profiles, but I highly recommend that you take the time to read the Executive Summaries and Forewords that have been meticulously written by teams from every partner Association. Peter Lorenz, Board Member VRBB, and myself tackled the data analysis in the first summary and were astonished by the evenness of the data we have collected so far!

The 2nd executive summary was written by my colleagues and first Advisory Board Members for VRARA Germany David Thomson and Jan Pflüger. As respected Immersive Technology evangelists, their expertise in Enterprise Integration and Competency as well as 3D Design and Project Lifecycle Management (PLM) is staggering. They are industry veterans whose insights into the Market Needs was spot on and are indeed very relevant to the current world crisis.

The subsequent forewords consist of a brief history lesson in German XR technologies and then a look at the XR adoption in Industry. Both exemplify the gradual developments of XR in Germany and how the market here has matured and grown. These are essential reads for any newcomer and those who want to dive into the topic. Both are well-researched articles for our industry and the German Market.

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History

It all started at the beginning of 2019 when I invited the regional and national networks to join a regular conference call to discuss pooling our expert knowledgebase, synchronising our activities and event calendars and to start work on an Ecosystem Report.

After many months of work well into the summer, a first version of the questionnaire was complete. We had formulated a survey to harness some much needed data about the state of the industry and it slowly transformed into a proper market analysis for Germany.

Enjoying perusing and reading the report.

Cheers
Philip Wogart
Executive Director DACH